Friday, March 20th, 2009


Scripps Networks. Brands (for Life).
Quality + Relevance + Stability + Value = Trust

Transforming Loyal Viewers Into Lifelong Consumers
With Programming that Motivates Purchase…

Fine Living Network #1    Food Network #2    HGTV #3    DIY Network #6    GAC #10

Source: Simmons Multimedia Engagement Study 2008 W5-8. Women 25-54 w/HHI $75K+ ranking among 80 ad-supported networks. For source details and marketing opportunities, visit



Good morning. It’s Friday, March 20, 2009, and this is your first early morning briefing.

Tonight’s Premieres:
National Geographic Channel: DogTown at 10p
Starz: Head Case at 10p; Party Down at 1030p

Tonight’s Finale:
SCI FI Channel: Battlestar Galactica (series finale) at 9p

Saturday’s Premiere:
WE tv: The Locator at 9p

Sunday’s Premieres:
Fox Sports Net: Sport Science at 9p
MTV: Bully Beatdown at 930p
WE tv: Platinum Weddings at 10p

Sunday’s Finales:
FUEL TV: FUEL TV Presents Camp Woodward at 830p
HBO: Big Love at 9p; Flight of the Conchords at 10p; Eastbound and Down at 1030p


HBO opens season two of IN TREATMENT April 5 at 9p, with new episodes airing on Sunday and Monday nights. Gabriel Byrne returns as Dr. Paul Weston, now newly divorced and operating his therapy practice out of his new Brooklyn brownstone. Dianne Wiest also is back as Dr. Gina Toll, Paul’s therapist. New cast members include Hope Davis, Russell Hornsby, John Mahoney, Alison Pill, Sherri Saum and Aaron Shaw while Glynn Turman will also make a guest appearance this season. To clarify the schedule, two new 30m episodes of IN TREATMENT air consecutively on Sundays at 9p and three new episodes air back-to-back on Mondays starting at 9p. The Emmy Award-winning drama series is produced by HBO Entertainment.

Animal Planet announced a second hoof-pounding season of its docu-drama series Jockeys, which quickly follows the freshman season finale on March 13. Season two, with seven 60m episodes, premieres late this summer and will take viewers into the lives of seven jockeys working within the high-stakes world of horse racing. This season features two new jockeys: Garrett Gomez and Corey Nakatani. The series is produced by Go Go Luckey.

VH1 is bringing back one of its iconic signature series Behind the Music, ordering 10 new episodes, reports THR. The series began in 1997 and has been off the air since 2002, with just a handful of episodes running each year through 2006. According to network focus groups, viewers still associate the documentary series with the network’s brand. VH1 will update the format for 2009 yet will keep much of it the same including having Jim Forbes return as the show’s narrator. To date, Lil Wayne and Scott Weiland will participate in the new version and VH1 is close to finalizing agreements with many other artists.

National Geographic Channel renewed Dog Whisperer for a sixth season with 30 new episodes, per THR. The series, featuring dog wizard Cesar Millan will debut later this year.


Action sports network, FUEL TV will be in New York City next Tuesday through Thursday for its 3-day Upfront event, doing a live taping of its daily interview and variety show The Daily Habit in front of clients, advertising agencies and trade and consumer media outlets. At this presentation, FUEL TV will showcase one new series and the return of several others aiming at their target audience – the elusive 13- to 24-year old male audience. 

FUEL TV New Series:

  • Thrillbillies – As previously announced, this action/comedy series centers on a group of redneck friends doing thrilling stunts. Premieres March 29 at 8p with six episodes.

FUEL TV Returning Series:

  • New Pollution – Professional surfer Matt Beacham introduces viewers to the next generation of action sports athletes who are 16 years old and younger. Season 3 opens March 29 at 830p with 13 episodes.
  • Stupidface – Late-night show filled with parodies, pranks and sketch comedy from the producers of American Misfits. Season 3 debuts May 14 at 10p with 7 episodes.
  • Built To Shred – Host Jeff King heads this build-and-ride show featuring top skateboarders, BMXers, FMXers and surfers. Season 2 opens June 28 at 8p with 7 episodes.
  • Firsthand – Series explores the lives of action sports personalities. Season 11 premieres September 27 at 8p with 13 episodes.
  • The Adventures of Danny & The Dingo – Series goes inside pro snowboarders’ lives, following Olympic medalist Danny Kass and snow personality The Dingo. Season 2 debuts September 27 at 830p with 7 episodes.
  • The Standard Snowboard Show – Highlights progressive snowboarding in various locations. Season 5 opens November 17 at 8p with 6 episodes.

Other returning FUEL TV series – Winter 2009/2010:

  • FUEL TV Presents Camp Woodward – Season 3 opens December 27 at 8p with 13 episodes.
  • The Adventures of Danny & The Dingo – Season 3 debuts December 29 at 8p with 7 episodes.
  • The Captain & Casey Show – Season 7 premieres January 1 at 8p with 13 episodes.

More returning FUEL TV series – Spring 2009/2010:

  • New Pollution – Season 4 slated to open March 28 at 8p with 13 episodes.
  • Thrillbillies – season 2 will debut March 31 at 8p with 6 episodes.
  • American Misfits – season 3 will premiere April 2 at 8p with 8 episodes.

was named the global strategic planning agency for Intercontinental Hotels Group (IHG). Mindshare will consolidate media planning and buying for various IHG brands including InterContinental Hotels and Resorts, Crowne Plaza, Holiday Inn, Holiday Inn Express, Hotel Indigo, Staybridge Suites and Candlewood Suites which was previously handled by more than a dozen agencies worldwide.

MIP TV Program Call: If your company will be attending and showcasing programming at MIP TV 2009 in Cannes, France, at the end of next month, Cynopsis will send out a special MIP TV Shopping Guide edition the Thursday before the conference. To have your programming included, please send only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre, your terms (barter, cash, etc.) and names and contact info of those attending from your company. If your company is interested in being included in this free guide, please send the details to
by Friday, March 20, 2009.


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CYNOPSIS DIGITAL – TODAY’S TOP STORY: Google and Sony are teaming up to give Amazon a run for its money in the E-reader market. Google is providing Sony’s e-book Reader, which actually predates the Kindle, access to some 500,000 public domain book titles. (Click on the “unearth a classic” link on Sony’s ebook store homepage for a look at what’s available – a download of the eBook Library client is needed.) In return, Google gets to promote its Google Book Search tool. Google has invested millions to scan public domain books from university and research libraries, encoding them in the open source ePub format to enable devices like the Reader to view them.  Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY:  Up, the new Disney/Pixar animated comedy feature film, will premiere in Digital 3D as the Opening Ceremony film at the 62nd Festival de Cannes on Wednesday, May 13, 2009.  This is great news for the animation and kid industry  particularly as this is the first time that an animated film will be the opening film at the Cannes Film Festival.  Directed by Pete Doctor (Monsters Inc.), Up will be released in the US on May 29 and in France on July 29.  Full edition: CYN KIDS.


Tuesday – A18-49 Analysis: FOX had luck on its side Tuesday night winning the A18-49 demo with 8.1/22 A18-49 according to final national ratings from Nielsen Media Research. At 8p, American Idol on FOX blew everything out of sight with a 7.7/22 with CBS’ NCIS coming next at 3.1/9. FOX surged to an 8.7/22 through 9p with the second hour of American Idol, well ahead of NBC’s Biggest Loser at 3.7/10. NBC prevailed at 10p as Law & Order: SVU scored a 3.5/10 while CBS’ Without a Trace found its footing in second place at 2.5/7.

Live + Same Day Household Ratings: Tuesday, March 17, 2009 (March Sweep Day 13) time period averages. Source: NTI Galaxy, as dated.  Live+SD

FOX: 12.3/19        American Idol 12.3/19

CBS: 9.1/15             NCIS 9.8/16, The Mentalist 9.8/15, Without A Trace 7.6/13

ABC: 6.2/10           Dancing with the Stars Recap 5.4/9, Dancing with the Stars Results 8.3/13, Primetime: What Would You Do? 4.8/8

NBC: 5.8/9            The Biggest Loser 7 5.0/8, Law & Order: SVU 7.2/12

UNIV: 2.3/4           Cuidado con el Angel 2.4/4, Manana para Siempre 2.7/4, Aqui y Ahora 1.7/3

CW: 0.9/1             Reaper 1.2/2, 90210 [r] 0.5/1

MNT: 0.8/1            Street Patrol 0.8/1, Street Patrol 2 0.8/1, Jail 0.8/1, Jail 2 [r] 0.9/1

TELE: 0.6/1           Dona Barbara 0.5/1, El Rostro de Analia 0.7/1, Sin Senos No Hay Paraiso 0.7/1, Cartel T 0.7/1

A18-49: FOX 8.1/22, NBC 3.3/9, CBS 3.0/8, ABC 2.2/6, UNIV 1.8/5, CW 0.6/2, MNT 0.5/1, TELE 0.5/1

Wednesday – A18-49 Analysis:  FOX wowed Wednesday’s primetime with 5.9/16 A18-49, according to final national ratings from Nielsen Media Research. During 8p, FOX’s Lie to Me had the best ratings at 3.1/10 then second place honors went to four sitcoms. On ABC, Scrubs and the series premiere of Better Off Ted tied with CBS’ Old Christine and Gary Unmarried with both networks averaging a 2.2/7. Incidentally, ABC’s new Better Off Ted posted a 2.1/6 at 830p. FOX’s American Idol swept through the 9p hour to win with an 8.7/21 with ABC’s Lost next at 4.3/11. Then at 10p, FOX’s American Idol spilled over again into the first fifteen minutes with a staggering 9.7/23, though carrying the entire hour was CBS’ CSI: NY at 3.3/9 with NBC’s Law & Order following at 2.1/6.

Live + Same Day Household Ratings: Wednesday, March 18, 2009 (March Sweep Day 14) time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 10.0/16      Lie To Me 6.1/10, American Idol 13.7/21

CBS: 7.1/12          Old Christine 4.6/8, Gary Unmarried 4.6/8, Criminal Minds 8.6/13, CSI: NY 8.2/14

ABC: 4.1/7           Scrubs 3.6/6, Better Off Ted [p] 3.6/6, Lost 5.6/9, Life on Mars 3.2/5

NBC: 3.4/6           Chopping Block 2.4/4, Life 2.9/4, Law & Order 4.8/8

UNIV: 2.4/4         Cuidado con el Angel 2.4/4, Manana para Siempre 2.9/4, Don Francisco Presenta 1.8/3

CW: 1.7/3           America’s Next Top Model 2.7/5, 90210 [r] 0.7/1

MNT: 1.0/2          World Magic Awards [r] 1.0/2

TELE: 0.6/1         Dona Barbara 0.6/1, El Rostro de Analia 0.6/1, Sin Senos No Hay Paraiso 0.7/1, El Cartel 0.8/1

A18-49: FOX 5.9/16, CBS 2.9/8, ABC 2.8/8, UNIV 2.0/5, NBC 1.6/4, CW 1.1/3, MNT 0.6/2, TELE 0.5/1



Entertainment Studios recruited Cat Santarosa as EVP/Executive Producer for its new 24-hour hi-def network RECIPE.TV. Cat will manage all production areas at the new network which is one of six new hi-def networks Entertainment Studios is launching via Verizon FiOS TV network. Cat will report to Byron Allen, Founder/Chairman/ CEO, Entertainment Studios.

Derek Bond advances to SEVP/Telemundo Studios, Production and Broadcast Operations with Telemundo where he will continue to supervise productions at Telemundo Studios including entertainment shows such as 12 Corazones and Caso Cerrado. Derek will also continue to manage all Network Operations, reporting to Don Browne, President, Telemundo.

Eliot Goldberg joins TV Land as SVP/Development and Original Programming starting April 1. Previously, Eliot served as EVP at Ryan Seacrest Productions and at TV Land he will develop and produce original programs for the network’s programming block, TV Land PRIME. Eliot will be based in Century City, reporting and Keith Cox, EVP/Development and Original Programming.

MTV Networks Music Group formed the Creative Music Integration (CMI) team to manage unique integrations of music within MTV’s and VH1’s long form programming. Joe Cuello, VP/Creative Music Integration will supervise the team, working closely with established, independent and unsigned artists to offer fully integrated promotion programs across MTV and VH1’s on-air and digital platforms. Based at MTV Networks’ Santa Monica office, Joe will report jointly to Amy Doyle, EVP/Music and Talent, MTV and Rick Krim, EVP/Music and Talent, VH1 with oversight by Stephen Friedman, GM, MTV and Tom Calderone, President, VH1. The CMI team consists of Jennifer Stilson, Senior Director/Creative Music Integration, VH1; Louis Clark, Senior Music Supervisor, VH1; Rochelle Holguin, Director/Creative Music Integration, MTV; and Allison Thiel, Director/Music Supervision, MTV.

Turner Sports hired Tara August in the role as Senior Manager/Production Services. Tara will be involved with facilitating guest booking of athletes and sports figures for the unit’s digital and linear platforms. In addition, she will manage production development of features and special projects for TNT, TBS and NBA TV networks on Turner Sports’ linear and digital properties. Based in Atlanta, Tara will report to Jeff Ogan, VP/Talent Relations for Production and New Media, Turner Sports.

Jon Hitchcock was appointed President/GM of the CBS television duopoly in Philadelphia, KYW and WPSG. Overseeing all operations for both stations, Jon will succeed Michael Colleran in this position beginning March 30.  Congratulations Jon!

Hearst Newspapers tapped Eric Nalder as Senior Enterprise Reporter, effective immediately. Eric, a two-time Pulitzer Prize winning journalist, will report to Phil Bronstein, Editor-At-Large for Hearst Newspapers and the San Francisco Chronicle.

David Botero was named Chief Growth Officer and HMFIC for marketing communications firm livid. David will be in charge of heading the company’s Branding, GONZO Marketing and Field Research efforts in addition to developing strategic alliances and community relations. Most recently, David was Director/Media and BizDev at andCulture.

Friday Fun Fact:  The launching mechanism of a carrier ship that helps planes take off, could throw a pickup truck more than a mile.

This day in History: 1976 – Patricia Hearst was convicted of armed robbery for her role in the hold up of a San Francisco Bank.

Answer to Yesterday’s Trivia Question:    On The Cosby Show, what is Cockroach’s real name?   WALTER BRADLEY  Kudos to:  Adam Licker-ABC TV/New York City; Matthew Nicholson-IMG Media/New York; Kelly Guida-Fox 4/Cape Coral; Joe Brucia-NBC Universal/New York; Amy Mendoza-AETN/Chicago; Eric Litt-WGN-TV/Chicago; Jesus Molina-KXOF/Laredo; Justin Halverson-NCC/Minneapolis; TJ Szymczak-YPM, Inc./Irvine; Tyra Donatto-KPXN/Burbank; Vic Lowrey-Vic Lowrey Productions/Santa Clarita

Today’s Trivia Question:  This international reality series features flags as “markers” but it once had to change the colors so the “made for TV” flags wouldn’t be confused with the host country’s national flag.  What was the country and what is the name of the series?  (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: SR. DIR, CLIENT DEVELOPMENT/NY/Ent-Media research co: Develop new/expand existing biz for research prod/custom services. Min 3 yrs market research sales exp. (2/27)

JOB OPENING: BET/NY/ ADSALES-EXEC ASST: 5+yrs. exp. Must be det. oriented & have ability to multi-task in fast paced environment. Proficient in MS Word/Excel/PP. Exc oral/written skills. Email:

JOB OPENING: FREELANCE PROMOTION COORDINATOR, INT’L MKT SVCS /AETN, NY: Coordinating promo materials. Strong communication, flexibility & org skills. Basic editing(Final Cut Pro). Apply: (3/25)

JOB OPENING: VP PRODUCTION/Discovery/MD: Focus on specials and series. Req editorial interest and proven exp from a domestic cable network. 10+ yrs exp in film or video documentary. Apply: #8845 (3/21)

JOB OPENING: BRAND RESEARCH MANAGER/ DIY NETWORK/ Knoxville, TN: Develops, analyzes, & interprets research. 5 yrs exp in market research at a TV network/ studio. Nielsen exp required. #388 (3/21)

JOB OPENING: ACCT EXEC, AFFIL SALES/MKTG/WWE/Stamford CT: Seeks for distribution of all products to implement marketing, P.O.S. &community relations campaigns. Must have 3+ yrs experience & willingness to travel (3/21)

JOB OPENING: DIR AUD DEV/BBC/NY: Grow mkt BBC online news. Dev traf-driving initvs, cons mktg, prtnrshp mngmnt. Anlyz traf & usage pttrns, mng synd rltnshps, up 3rd party links to news cont. (3/21)

JOB OPENING: RSRCH ANALYST/BBC/Miami: Rsrch for Programming & ad sales. Maintain rsrch sales systems, track performance of shows, monitor industry trends. 2+ yrs exp. Apply: (3/21)

JOB OPENING: GRP REPORTING MGR/BBC/NYC: Prod, consolidation & reporting for BBCWW. Set acct’g policies, analyze & challenge perf., improve process, ensure fin. control maintained. CPA pref’d. Apply: (3/21)

JOB OPENING: SALES DIR/BBC/NYC: 5+ yrs exp mng sales team, solid sales track record, media licensing exp, direct selling. Est & imp strat, mng sales pipeline, lead team to grow biz. Apply: (3/21)

JOB OPENING: DIGITAL NTWRK OPS MGR/BBC/NYC: ensure dig ad campaigns supported & trafficked. Set-up, insert orders & comm discrepancies. Analyze success of campaigns & relay to ad sales team. Apply: (3/21)

JOB OPENING: SR ACCT EXEC/ACCT DIR Out-of Home media sales/NY: 5+ yrs nat’l sales exp w/clients & advrtsng agencies strat. plan’g groups. Proven track rec of new bus/acct dvlpmnt req’d. Exp w/Youth mkt a + Res to:

JOB OPENING: MGR/SPIKE MOVE STUDIO PRODUCTION/MTV/NYC: Promo production for movie studios. 3-5 yrs exp. in production & mktg. Passion for movies and exp with talent. Dynamic personality, EOE/M/F/D/AAP. Apply (3/21)

JOB OPENING: DIRECTOR, INTEGRATED CONTENT & BREAK STRATEGY/MD: Work with Programming/Development, Ad Sales, Marketing& Digital for TLC. 8+ yrs in sales is required. Apply: #8817 (3/21)

JOB OPENING: DIRECTOR – OPERATIONS/LA: work with special projects relating to new business development with TLC. 5+ yrs in buds. dev.& production required. Apply: #8836 (3/21)

JOB OPENING: MKTG MGR/General Electric/NY: Responsible for working w/NBC &’s sales team to dvlp sales prgrms & mktg solutions. Apply:   (3/21)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SUMMER INTERNSHIP CREDITS ONLY: MKTG/ON-AIR : Fox Reality Channel-LA – summer intern for mktg & on-air production. 30-40 hrs/wk. Majors: Mktg, Adv, PR/Comm, TV/Film. Skills: Writing & computer; On-Air Pro/Avid a plus.

SUMMER INTERNSHIP CREDITS ONLY: Multiplatform media company seeks organized and energetic intern for fast-paced, lifestyle entertainment company, email
with Intern in subject line. (2/27)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: REALITY EDITOR in L.A. Credits: MTV, VH1, A&E, E!, Oxygen, Style. Avid & FC. Contact email:

SITUATION WANTED: CREATIVE PRODUCER/NY looking for immed opp-22 yrs exp in series prod for Nick, Animal Planet, Discovery. Proven pro, innovator, skilled, hardworking. Develop, write, produce content for all media

SITUATION WANTED: Recent graduate educated & experienced in audio, video, & television production. Very passionate and hard working; looking to get my foot in the door. Contact: Griffin Campbell 9082682078/

SITUATION WANTED: MKTG /ON-AIR: Fox Reality Channel-LA – summer intern for mktg & on-air production. 30-40 hrs/wk. Majors: Mktg, Adv, PR/Comm, TV/Film. Skills: Writing & computer; On-Air Pro/Avid a plus.
SITUATION WANTED: STORY DOCTOR: Is your Post Beast screaming to be fed? Or is it clogged with scripts that can’t be cut? 20+ years crafting nonfic series, specials, sizzles and web content. Contact:
(LA) (3/26)

SITUATION WANTED: DOCUMENTARY PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email:

SITUATION WANTED: OFFICE PA OR EXEC ASST /NY: 3 yrs exp in customer service working at CBS. Former intern at film & talent agencies. Working knwldg of media industry. Creative, reliable, and a team player. E-mail:

SITUATION WANTED: INTERN IN MEDIA/ THEATRE: Seeks work in Film / Theatre in NYC. Theatre and Media Studies at ScrippsCollege. Work experience in communications. Email:

SITUATION WANTED: MARKETING/PROMOTIONS/Boston: Marketing/promotions professional seeks television, web marketing, social networking focused position. Experienced in international markets. Creative + will travel.

or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email
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ABC: Wife Swap, Supernanny, 20/20
AZTECA: Lo Que Callamos Las Mujeres Edicion Especial, Extranormal de Impacto, Al Extremo
CBS: NCAA Basketball Tournament
CW:  Everybody Hates Chris, The Game, America’s Next Top Model [r]
FOX: Terminator: Sarah Connor Chronicles, Dollhouse
ION: Movie: Tango & Cash (630p); Movie: Tango & Cash
MNT: WWE Friday Night Smackdown
NBC: Howie Do It, Howie Do It [r], Friday Night Lights, Dateline
PBS: Washington Week, Now on PBS, Bill Moyers’ Journal, History Detectives
TELE: Dona Barbara, El Rostro de Analia, Sin Senos No Hay Paraiso, El Cartel
UNIV: Cuidado con el Angel, Manana es para Siempre, La Rosa de Guadalupe

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