Friday, March 16th, 2007



Nickelodeon Is the Leader

Kids’ favorite properties and characters will come to life in the first-ever
Nickelodeon-themed park at Minnesota’s Mall of America.

It’s Just One Reason We’ve Remained #1 for 12 Straight Years.*

* Source: NMR, NHI (2Q’95 thru 1Q’07 td-(01/01/07-02/11/07, by quarter) for K2-11, based on NAT%
and imp across all comp cable nets, total prog day. Live Feed. Qual avail upon request. © 2007 Viacom.

Cynopsis: Kids!


Good morning. It’s Friday, March 16, 2007 and this is your first early morning briefing.

Stan Lee Media, Inc. filed a $5 billion lawsuit against Marvel Entertainment yesterday in US District Court in NY, according to Marvel.  In the suit, as reported by Marvel, Stan Lee Media claims it is shares co-ownership of some of Marvel’s superhero characters.  Marvel responded by saying the suit is without merit.  Stan Lee, the comic book creator/writer/legend, is no longer affiliated with the recently revived Stan Lee Media.  In fact, Lee, whose current company called POW Entertainment, is suing Stan Lee Media concerning management issues.

Nickelodeon and Wal-Mart have completed a deal making Wal-Mart the first and exclusive retail sponsor for the 20th Annual Kids’ Choice Awards, airing March 31.  Under the deal, ads and promotions will appear across Nickelodeon’s various platforms (e.g. TV, Nickelodeon magazine and Nick online). Currently running on the network are several Wal-Mart spots featuring animated elves, Wally and Marty, building excitement for the event and Kids’ Choice areas and products in stores.  Additionally, Wal-Mart is sponsoring the new Kids’ Choice Favorite DVD category, which includes the chance for kids to vote for their top DVD ( ).


Tigress Productions, an independent producer, will produce two natural history programs focusing UK conservation issues, for the BBC.  The two specials, Saving Planet Earth  London and Saving Planet Earth  The West, will be fall under the BBC’s noted Saving Planet Earth series and will air in 2007.  Saving Planet Earth content has been featured on BBC’s kids channel CBBC.

Cate Blanchett has joined the cast of the new Indiana Jones, the fourth in the series, according to Hollywood Reporter.  Interesting, right?  No word yet about what character Blanchett will play, or on much else to do with the project for that matter.  Lucasfilm is producing the Indiana Jones movie, with Steven Spielberg directing the production from a screenplay by David Koepp.  Paramount plans to release the movie worldwide on May 22, 2008.


What is green, wise, and will be hanging around on St. Patrick’s Day this Saturday, March 17?  Don’t be gross! Why, that’d be The Great Gazoo in a six episode mini-marathon of The Flintstones’, running tomorrow on Boomerang, 9a-12p, and once again 8-11p.  The Great Gazoo was featured in the 1965-66 season of The Flintstones.  Lending his voice to the great little green one, The Great Gazoo, is Harvey Korman, in some of greatest work  aside of course for the character of Mother Marcus on The Carol Burnett Show.

Nick Jr. will premiere new episodes of the preschool series The Backyardigans and Blue’s Room this month in back-to-back premiere weeks.  Four new episodes of The Backyardigans will debut March 19  23 at 10:30a, and the following week, March 26-30, four new episodes of Blue’s Room will bow.  During each of the show’s respective premiere week, Nick Jr. Video, Nick Jr.’s broadband video service, will feature clips of songs from The Backyardigans and ‘instant replays’ of each new Blue’s Room episode following its premiere.

FX has picked up the cable rights to the 20th Century Fox film Night at the Museum starring Ben Stiller. The package also included three other films – Deck the Halls, Date Movie and The Marine.  According to Variety, the total package will cost the cable net approx $30 million in licensing fees.  The films go to FX immediately after the HBO pay TV window, which puts it in 2nd qtr 2009. Other theatrical films picked up by FX thru previous deals include X-Men: The Last Stand, The Departed, The Devil Wears Prada and Ice Age: The Meltdown, among others.


Konami Digital Entertainment, Inc., has partnered with Texas-based Nexgym, a kid/teen targeted fitness gym, to make its Dance Dance Revolution video game available at Nexgym locations. Konami will also promote DDR tournament events at existing Nexgym locations and in connection with the openings of new Nexgym franchises.  Ten new Nexgym locations are slated to open in Texas in 2007.  Konami has completed similar deals in other states including with the West Virginia public school system and 24 Hour Fitness.


The Toy Industry Association has changed the date of its Fall Toy Preview, which for the first year will take place in Dallas, Texas.  The new dates for the 2007 Fall Toy Preview are October 9-12, 2007, after the Canada’s Thanksgiving holiday.  The original dates announced were October 8-11.

Monday’s the big day — the launch of our new daily edition – Cyn opsis: Digital .  This edition will focus on the business of digital and broadband as it relates to the television industry.  And we’ll have it for you as an email (naturally) as well as a daily early morning podcast (also naturally), voiced by our own David Lawrence (also the voice behind the CynKids daily podcast).  If you’d like to subscribe, go to, click on the subscribe tab at the top of the page, fill out the brief form and check for the box for Digital. 

Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 3/5-3/11/2007 , 6a-6a:
K2-11                                          Total Delivery (000)
FOX:     American Idol (3/6; 8-9p)                         2865
FOX:     American Idol (3/7; 8-9p)                         2716
FOX:     American Idol (3/8; 8-9p)                         2644
NICK     SpongeBob SquarePants (3/10; 9:30a)      2194
NICK:    Fairly OddParents (3/10; 10a)                   2013
DSNY*: Suite Life of Zack & Cody (3/10; 7p)          1920
NICK:    SpongeBob SquarePants (3/10; 9a)           1917
NICK:    Drake & Josh (3/8; 5:30p)                        1916
NICK:    Zoey 101 (3/11; 8p)                                1907
DSNY*: Suite Life of Zack & Cody (3/10; 7:30p)     1898
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 3/5-3/11/2007 , 6a-6a:
K6-11                                          Total Delivery (000)
FOX:     American Idol (3/6; 8-9p)                         1800
FOX:     American Idol (3/7; 8-9p)                         1670
FOX:     American Idol (3/8; 8-9p)                         1630
DSNY*: Suite Life of Zack & Cody (3/10; 7:30p)     1575
NICK:    Zoey 101 (3/11; 8p)                                1573
NICK:    Naked Brothers Band (3/10; 8:30p)           1542
NICK:    Ned’s Declassified (3/10; 8p)                    1493
NICK:    Drake & Josh (3/11; 7p)                           1482
DSNY*: Suite Life of Zack & Cody (3/10; 7p)          1478
NICK:    Ned’s Declassified (3/10; 6p)                    1439
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 3/5-3/11/2007 , 6a-6a:
Tweens 9-14                                          Total Delivery (000)
FOX:     American Idol (3/6; 8-9p)                                    1933
FOX:     American Idol (3/7; 8-9p)                                    1818
FOX:     American Idol (3/8; 8-9p)                                    1747
FOX:     Are You Smarter Than A 5the Grader (3/8; 9-10p) 1708
NICK:    Zoey 101 (3/11; 8p)                                           1463
DSNY*: Suite Life of Zack & Cody (3/10; 7:30p)                1428
NICK:    Naked Brothers Band (3/10; 8:30p)                     1291
FOX:     House (3/6; 9-10p)                                             1251
NICK:    Ned’s Declassified (3/10; 7:30p)                          1228
DSNY*: Suite Life of Zack & Cody (3/11; 7:30p)                1227
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 3/5-3/11/2007 , 6a-6a:
Teens 12-17                                           Total Delivery (000)
FOX:     American Idol (3/6; 8-9p)                                    1797
FOX:     American Idol (3/7; 8-9p)                                    1739
FOX:     Are You Smarter Than A 5the Grader (3/8; 9-10p) 1730
FOX:     American Idol (3/8; 8-9p)                                    1725
FOX:     House (3/6; 9-10p)                                              1435
VH1:     I Love New York (3/5; 9-10p)                               1059
FOX:     Family Guy (3/11; 9:07-9:38p)                               985
NBC:     Heroes (3/5; 9-10:01p)                                          962
ABC:     Extreme Makeover: Home Edition (3/11; 8-9p)         859
NICK:    Zoey 101 (3/11; 8p)                                              846
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**New abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, March 10, 2007 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 1.4/7 Avg. (9a-1p)
The Emperor’s New School 0.6/3; The Replacements 1.0/4; That’s So Raven 1.7/7; That’s So Raven 2.0/9; Hannah Montana 2.0/9; Suite Life of Zack & Cody 2.1/11; Power Rangers overdrive 1.0/5; Power Rangers Overdrive 0.7/5
CW (Kids’ WB!) 1.4/7 Avg. (7a-12p)
Pillowhead 1.2/10; Pillowhead 1.7/10; Loonatics Unleashed 1.9/9; Tom and Jerry Tales 2.0/9; Shaggy Scooby-Doo Get Clue 1.8/7; Johnny Test 1.7/7; Legion of Super Heroes 1.3/6; The Batman 1.3/7; Spider Riders 0.7/4; Monster Allergy 0.6/3
FOX (4Kids TV) 1.0/5 Avg. (8a-12n)
Winx Club 0.9/5; Bratz 1.3/6; Teenage Mutant Ninja Turtle Fast Forward 1.1/5; Viva Piñata 1.3/5; Teenage Mutant Ninja Turtle 1.1/5; Yu-Gi-Oh 0.7/3; Chaotic 0.7/3; Chaotic 0.7/4
NBC (Qubo on NBC) Avg. 0.4/2 (10a-1p)
Babar 0.3/2; Dragon 0.4/2; 321 Penguins/Larryboy Adventures 0.7/3; Veggie Tales 0.6/3; Jane and the Dragon 0.1/1; Jacob Two Two 0.3/2
CBS (KOL’s Secret Slumber Party on CBS) 0.2/1 Avg. (7a-7:30a/10:30a-12n)
Madeline 0.4/2; Horseland 0.2/1; Dance Revolution 0.1/1; Sabrina: The Animated Series 0.4/2; Cake 0.2/1; Trollz 0.3/2; NCAA Conference (11:30a-1:45p) 0.2/1

Final K6-11 Ratings for Saturday, November 4, 2007 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.0/21 Avg. (7a-1p)
Lazytown 2.3/21; Fairly OddParents 3.4/22; Jimmy Neutron 4.1/22; Jimmy Neutron 4.5/21; SpongeBob SquarePants 4.6/20; SpongeBob SquarePants 5.0/22; Fairly OddParents 5.0/22; El Tigre 4.0/19; Avatar 3.4/18; Drake & Josh 4.1/21; Drake & Josh 4.2/23
CARTOON NETWORK 2.2/11 Avg. (7a-1p)
Cartoon Cartoon Top 5 (60 min) 2.1/12; Class of 3000 2.8/13; Pokemon: Battle Frontier 2.8/12; Pokemon: Battle Frontier 2.4/10; Ben 10 2.6/12; Ben 10 2.2/10; Teen Titans 1.8/9;Teen Titans 2.0/11; Squirrel Boy 1.9/10; Grim Adventures of Billy & Mandy 1.7/9
DISNEY CHANNEL 1.4/7 Avg. (7a-1p)
The Wiggles 1.2/11; Higglytown Heroes 1.7/11; Little Einsteins 1.3/7; Little Einsteins 1.3/6; Mickey Mouse Clubhouse 2.0/9; Mickey Mouse Clubhouse 2.0/8; Johnny and the Sprites 1.1/5; Handy Manny 1.3/6; Doodlebops 1.3/7; Charlie and Lola 1.1/6; Lilo & Stitch: The Series 1.5/8; The Emperors New School 1.4/8
TOON DISNEY (Jetix) 0.4/2 Avg. (7a-1:45p)
Legend of the Dragon 0.1/1; Dragon Booster 0.2/1; Shinzo 0.1/1; NASCAR Racers 0.1/1; Jackie Chan Adventures 0.3/1; Power Rangers 0.6/3; Yin Yang Yo 0.5/2; Pucca 0.3/2; Digimon 0.5/2; Jackie Chan Adventures 0.4/2; Pokemon: Jirachi Wishmaker (12-1:45p) 0.4/2

Friday Fun Fact:  The largest crossword puzzle ever published had 2,631 clues across and 2,922 clues down. It took up 16-square-feet of space.

Answer to Yesterday’s trivia question: In the show “What I Like About You”, what is Holly’s best friend’s name?  GARY  Kudos to:  Just one person!  Nice going Bob!  Bob Friedland-Toys “R” Us, Inc/NY

Today’s Trivia Question:  Testing your Bionic Woman memory.  Jamie Sommers was very close to Steve’s Parents, but what “supposedly” happened to her own parents?   ( click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!

Cynopsis Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENINGS:  ADMINISTRATIVE ASST, PUBLICITY/Hallmark Channel LA: Support SVP and dept. 2 yrs. min exp. See full posting & apply at (3/23)

JOB OPENINGS: SR MGR, MEDIA STRATEGY & PLAN’G/National Geo Channel/DC: Dvlp & execute off/on-air media plans; partner w/external media agency; oversee bcst logs; 3+yrs media plan’g within ntwrk or media agency; (3/23)

JOB OPENINGS: CREATIVE SRVCS PROJ MGR/Sundance Channel/NY: 4-6 yrs exp print prod proj mgmt at an agency or netwrk. Strong client serv skills. Must understand print & web design process. Resumes to: [email protected]    (3/23)

JOB OPENINGS: ADMINISTRATIVE ASST/Affiliate Distribution/NY (Mid-town): Support RVP and regional NDS Teams. 2 yrs. min exp. See full posting & apply at (3/23)

JOB OPENING: MGR, PROMOS & EVENTS/IFC/NY: Plan & exec Promo/Event marketing campaigns to support partners & Affil. Cable outreach, Nat’l film fest, guerilla mktg. 3+ yrs Promo/Event mktg. res: ref #2934BR (3/22)

JOB OPENING:  SALES ASSISTANT /Hallmark Channel-NY: Works with AE’s and Planners to service & maintain agencies/clients on daily basis. See full posting at   Resumes: [email protected] (3/22)

JOB OPENING:  MGR, PRODUCTION ADMIN/WE tv/LI: Support prod admin on bus affairs, budgets, contracts & rights/clearances for Orig Prog. 5-7 yrs exp. Degree. Hands on Prod exp. Res: ref# 2828BR (3/21)

JOB OPENING:  EXECUTIVE ASSISTANT/FEARnet (Comcast, Sony, Lionsgate), PA: Experienced assistant needed to support network President. Degree required/Film major preferred. Apply: Job Req. #45145BR (3/21)

JOB OPENING:  CONS AD COORD/COURT TV/NY: Support Mgr/Dir with advertising & media; Passionate about Advertising & TV industry; Organized; Resourceful; Driven; Creative. Req #69427BR    (3/21)

JOB OPENING: FREELANCE FORMAT PROD/AETN Int’l/NY/CT: Screen, prepare, research matl’s to create int’l master. Supv edits in HD, SD, long/short form. BA, 2+yrs video, audio, edit session, post prod exp. Apply: [email protected] (3/21)

JOB OPENING:  Beck Media/LA: Seeking PR TALENT w/ 2+ years of TV/Web/Tech/Emerging Media or related experience. Excellent writing/media pitching w/ positive attitude. Comp based on experience. Resume/cover to [email protected] (3/21)

JOB OPENING:  HEAD OF KIDS/BLUEPRINT ENTERTAINMENT/TORONTO: must have exp. in dev & prod for the CDN, US & Int’l mktpl; strong relatshp with dom/int’l b’casters, co-prods and creative talent. Apply [email protected] (3/21)

JOB OPENING: SALES PLANNER/Cablevision/NYC: Support growing Interactive/VOD ad sales team by creating customized sales presentations & proposals. 2+ yrs Sales/Agency exp. res: ref #2805BR (3/21)

JOB OPENING: CAMPAIGN MGR/Cablevision/NYC:  Track& analyze campaigns& usage data for Interactive/VOD. Strong analytics background, internet metrics exp. pref. res: ref #2802BR (3/21)

JOB OPENING: PRODUCTION COORDINATOR/LIFETIME NY: Track schedule, assets, budgets, & deliverables. Hire crews. Gather/maintain legal restrictions. Oversee voice-over talent. Apply at: (3/20)

JOB OPENING: MGR, DIGITAL PLATFORM PROGRAMMING/COMEDY CENTRAL/NY: Mng prgrmng dept’s functions on multiple media platforms. 4yrs exp TV program. Strong knwlg: TV prod/sched. Strong time mngmt skills. (3/20)

JOB OPENING: JUNIOR PUBLICIST-LIFETIME NY: Resp. for all Lifetime Movie Network programming consumer and trade publicity, specifically LMN Original Movies. Apply at: (3/20)

JOB OPENING: MARKETING ANALYST/NBCU Bravo/NY: Must have BA & 5 years exp. at agency; Responsibilities: Analyze spending patterns; develop/execute promotional concepts; run SMRB/MRI data. Apply: #564318  (3/20)

JOB OPENING: SPEC PROJECTS CREATIVE DIR/Rainbow/NY: Dir. Manage & direct corp. off-air & sales video projects, ads & events. 5+ yrs exp. Strong writing, producing, branding, mngmnt & diplomacy skills. [email protected] (3/20)

JOB OPENING: RESEARCH ANALYST/NY: Responsibilities incl rsrch support for prgrmng & interpreting ratings for WNBC & WNJU TV Stations. Visit to apply through job #: 576472 or resume to [email protected] (3/20)

JOB OPENING: Scripps Networks/MARKETING DIRECTOR, DIY & Fine Living Knoxville:  5-7 yrs mkting/adv agency exp req’d. Manage creative and strategic direction for all media ad placement. [email protected]  job # 5929-U (3/17)

JOB OPENING: DIRECTOR, PROGRAM PLANNING/Nicktoons/NYC:  6+yrs Program Sked exp in Cable/Broadcast TV, Strg time-mgmt/org skills, Exp in operations/research & prob-solving skills, EOE/M/F/D/AAP. Apply (3/17)

JOB OPENING:  COORD, RIGHTS & CLRNCS/BBCWA, NY:  Coords daily rights, clrncs & investment activity/info for the TV sales teams. Strng math skills, media exp & att. to detail req. Re: Cvr ltr & res to: [email protected] (3/17)

JOB OPENING: ACCT EXEC/GALAVISION Network/LA: Highly-motivated w/ sales/media/presentation skills, solutions orientated & agency/client relations. Fax res & cvr letter to Jim Baral (310)348-3626 or: lagalajob   (3/23)

JOB OPENING: AD SALES ASST/Galavision/NY: Detail-oriented, exc comm/math/MS Office skills; asst Sales Team w/presentations/reports/clerical work. Spanish speaking highly pref/not req. Cvr letter & resume:  [email protected]     (3/20)
SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

SPRING INTERNSHIP COLLEGE CREDITS ONLY:  INTERNS /LIME, NY: basic research/admin stuff like compiling press clips, updating/creating bios, further develop LIME’s media lists. Resumes subject intern to: [email protected]  (3/20)


SITUATION WANTED:  Exc team player seeking  MEDIA MRKTNG, AD SALES, PROMOTIONS, PRGRMNG OR PROD position.  Most current job is working as the  Prgrmng & Prod. Asst. at MTV Networks.  Detail oriented.  [email protected] (3/23)

SITUATION WANTED: CELEBRITY BOOKER &REALITY/NON-FICTION CASTING DIRECTOR: Thousands of contacts to celebrities/experts/authors/real people/show hosts, etc. Extensive exp w/TV Talk Shows & Reality Shows. Contact: [email protected] (3/22)

SITUATION WANTED: EXP AFF SALES, DISTRIBUTION & BIZ DEV EXEC w/20yrs in media sales seeks F/T position w/cable network, new media or startup co. Exp w/startups, Biz strategy&building solid relationships. Contact: [email protected] (3/22)

SITUATION WANTED: COORDINATING PRODUCER: Strong list of proven skills, attention to detail, getting the job done rights, on time and under budget. I’m your LA-based go to guy.  Contact [email protected] (3/20)

SITUATION WANTED:  SHOWRUNNER/PRODUCER: Experienced – Reality Sports Talk Game Hidden Camera Travel. All budgets. Creative. Calm. Detailed. You oversee creative, collect checks and meet with Execs. I’ll do the rest. [email protected] (3/17)

SITUATION WANTED:  MEDIA BUYER/PLANNER/SALES: 3 yrs exp, local and nat’l brcst, radio, outdoor working on movie campaigns. Also, 2 yrs sales exp.Looking for a buying position or a sales position in the LA area. [email protected] (3/17)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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