CYNTHIA TURNER’S
Cynopsis: Kids!
01/20/06
Good morning. It’s Friday, January 20, 2006 and this is your first early morning Kids! briefing.
A consortium of industry associations and media companies have teamed, in an effort to educate and inform families about how they can monitor/supervise what their kid’s are watching on TV. Former Motion Picture Association of America, President/CEO Jack Valenti introduced such a proposal during his testimony before the Commerce Committee of the U.S. Senate. The campaign is supported by the Consumer Electronics Association (CEA); the National Association of Broadcasters (NAB); the Motion Picture Association of America (MPAA); Viacom; Time Warner; the National Cable & Telecommunications Association (NCTA) on behalf of cable programmers and operators; along with TV broadcast networks ABC, CBS, FOX, NBC Universal; DirecTV and EchoStar’s Dish Network; and the Ad Council. Valenti explained, “We will conduct research and create informational and educational messages which in turn will be transported to parents throughout the country.” Valenti also added, “The campaign meets parents’ overwhelming desire for a free-market solution to address inappropriate television programming.” If the program goes forward, the campaign will run for about 18 months at and cost between $250-300 million, which will be covered by participating organizations including Ad Council ad development and donated air-time.
Valenti outlined a five point program designed to reach parents nationwide through a range of avenues:
- Enlist the Ad Council to create, supervise and monitor messages to parents. “These messages will let parents know without question or doubt that they have the power, in their hands right now, to control every TV program that enters the home….”
- All the cooperating enterprises will offer air time to televise simple and straightforward messages to parents across the country, about how to monitor what their kid’s are watching using available tools including the v-chip, cable/satellite blocking mechanisms, and program content and ratings along with other tips to help manage the TV programming.
- The cross-industry campaign also will include educational and instructional materials made available to parents at retail stores, via information included with TV sets and during installation of pay television services.
- All the participating organizations will feature logos at the start of every show, and coming out of every commercial break. Valenti explained the goal is to make the logos large enough to be identified by parents and their frequency is sufficient to keep parents informed.
- Lastly, the consortium will reach out to religious and parents’ advocacy groups with information they can re-distribute to their congregations or members to further inform and educate them about the power that parents have to control TV programming in their homes.
CBS and DIC Entertainment have inked a 5-yr deal that will see the launch of a new Saturday morning kids programming block in fall 2006. The new DIC block will supplant Nickelodeon’s Nick on CBS programming block, which has aired on Saturday mornings for the pat five years. CBS’s Secret Saturday Morning Slumber Party will be a 3-hr block comprised of FCC-compliant kid’s programming from DIC’s library. Additionally, DIC will also be able to launch its own new series during CBS’s Secret Saturday Morning Slumber Party. Nickelodeon spokesperson Joanna Roses, said that the new block provides CBS with its FCC programming and that the programming on Nick on CBS will continue to air on both Nick Jr. and on Noggin. Additionally, Nick on CBS will remain on the air until the launch of the new block. CBS and DIC underlined that the two companies will consult with DIC’s Educational Advisory Board, which is comprised of pediatricians, educators and media specialists, for advice.
EchoStar Communications has outlined plans for Dish Network’s new a family friendly programming package, DishFamily, which will be available as of February 1, 2006. DishFamily will include about 40 channels and will cost consumers $19.99 each month ($24.99 per month with additional local channels). The DishFamily channel lineup includes: Animal Planet; EWTN; Outdoor Channel; The Biography Channel; Food Network; RFDTV; Bloomberg TV; Fox News Channel; Shop at Home; Boomerang; Great American Country; ShopNBC; BYUTV; CNN Headline News; The Science Channel; C-SPAN; HSN; The Weather Channel; C-SPAN-2; NASA; TBN; CSTV; Nickelodeon East; TV Land; Discovery Kids; Nickelodeon West; QVC; Discovery Times; Nick Games & Sports; Do It Yourself Network; NickToons and others TBA.
NEW PRODUCTION & DEVELOPMENT
PBS is on a nationwide search for a host of its new preschool multi-platform destination, which is part of its 5-year initiative, PBS Kids Next Generation Media. Beginning today host requirements and information can be found at www.pbsparents.org. Host submissions can be sent to Barbara Barna casting 249 Smith Street, #122 Brooklyn, NY 11231 (http://www.barbarabarnacasting.com/). The PBS Kids Next Generation Media initiative is designed to help define what role PBS will play in ever-changing world of digital kid’s media. In addition to the preschool destination, PBS will launch PBS Kids Go a 24/7 multicast service targeted to early elementary school kids, with both slated to launch in fall 2006.
MORE KIDS STUFF
NickToons will launch its first original production as a global deal, Kappa Mikey, on February 25 at 8p. From Larry Schwarz of Animation Collective, Kappa Mikey will also begin airing on all of the Nick international channels this spring. Kappa Mikey is about an American actor who becomes a huge Japanese anime star. A Nickelodeon digital channel, Nicktoons is currently available in 36 million households.
Canada’s YTV has picked up a second season (26 x 30 min) of the live-action kids reality series Prank Patrol from MarVista Entertainment, for a total of 52 episodes. Prank Patrol is produced by Apartment 11 Productions and distributed by MarVista Entertainment, the latter will be at NATPE next week with the full series.
MARKETING/LICENSING
BKN has jumped into the home entertainment and new media distribution business by forming BKN Home Entertainment Ltd (UK) and BKN Home Entertainment Inc (US). Matthew Graham-Clare and Mark Saxe havebeen appointed Managing Director and Production Director, respectively . Graham-Clare was most recently Sector Manager/DVD division, Universal Pictures. Saxe was with the BBC for 25 years where he became Production Director/BBC Video, BBC Worldwide. In establishing its new business BKN will be produce movies for distribution in traditional or CGI animation including: Ali Baba and the Forty Thieves (72 min); Kong II – Return to the Jungle (80 min); A Christmas Carol (48 min); Robin Hood (48 min); Jungle Book (48 min); Jack and the Beanstalk (48 min); The Prince and the Pauper (48 min); The Three Musketeers (48 min); Gulliver’s Travels (48 min); Alice in Wonderland (48 min); The Nutcracker (48 min). Additionally, BKN Home Entertainment will also handle the DVD release of TV series including Legend of the Dragon, Kong – The Animated Series and Dork Hunters from Outer Space as well as BKN library.
EXECUTIVE MOVES
Laika/house (f/k/a Vinton Studios) has named Kirk Kelly as its Creative Director and Jan Johnson as Co-Executive Producer, Laika/house productions. Both Kelly and Johnson will report to the company’s President & Executive Producer Lourri Hammack.
- Prior to this Kelley served as Supervising Director of the studio’s M&Ms campaign, including the Star Wars spot, for 10+ years. Previously Kelley released his experimental stop-motion/CGI short Dia de los Muertos, and he directed episodes of The PJs, the stop-motion primetime series (Eddie Murphy Productions & Image Ent.).
- In her new position Johnson she will partner with Hammack in overseeing all animation within the studio. Johnson served as Laika’s Executive Producer/2D animation division since joining the company in 2002. An accomplished painter, she was previously Executive Producer, Celluloid Studios (a cel animation company), which Laika subsequently acquired.
RATINGS
Weekly Top Ten Basic Cable Ad Supported networks, Total Day and Primetime Rankings among K2-11 (000) 1/9-1/15/06:
K2-11 Prog Day 6a-11p (000) K2-11 Primetime 8p-11p (000)
NICK: 1186 DIS. CH*: 1108
DIS. CH*: 739 CARTOON NET: 855
NAN**: 608 NAN**: 608
CARTOON NET: 587 TOON DIS: 136
TOON DIS: 131 MTV: 103
NOGGIN: 105 BET: 97
MTV: 82 ANIMAL PL: 84
ANIMAL PL: 52 DISCOVERY: 77
BET: 54 COMEDY: 63
DISCOVERY: 46 NKTOONS: 49
Source: Disney Research from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
Weekly Top Ten Basic Cable Ad Supported Networks, Total Day and Primetime Rankings among K6-11 (000) 1/9-1/15/06:
K6-11 Prog. Day 6a-11p (000) K6-11 Primetime 8p-11p (000)
NICK: 657 DIS. CH*: 818
NAN**: 474 CARTOON NET: 582
DIS. CH*: 428 NAN**: 474
CARTOON NET: 381 TOON DIS: 82
TOON DIS: 67 MTV: 79
MTV: 64 BET: 61
ANIMAL PL: 35 ANIMAL PL: 57
BET: 34 COMEDY: 45
DISCOVERY: 25 DISCOVERY: 43
NOG/THE N: 23 THE N: 28
Source: Disney Research from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
Weekly, Top Ten Basic Cable Ad Supported Networks, 1/9-1/15/06: Total Day and Primetime Rankings among Tweens 9-14 (000)
TWEENS 9-14 Prog. Day 6a-11p (000) TWEENS 9-14 PT 8p-11p (000)
NAN**: 553 DIS. CH*: 730
NICK: 510 NAN**: 553
DIS. CH*: 346 CARTOON NET: 427
CARTOON NET: 272 MTV: 215
MTV: 160 COMEDY: 122
BET: 55 BET: 100
COMEDY: 49 THE N: 57
TOON DIS: 37 DISCOVERY: 73
ANIMAL PL: 37 ANIMAL PL: 68
DISCOVERY: 35 MTV 2: 40
Source: Disney Research from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Denotes a network that broadcasts less than 51% of minutes in a 24hr day.
Kids Cable Network Averages in thousands (000) for Tuesday, January 17, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1142; K6-11 516; TWEENS 9-14 399
DISNEY CHANNEL: K2-11 682; K6-11 434; TWEENS 9-14 352
CARTOON NETWORK: K2-11 473; K6-11 313; TWEENS 9-14 247
TOON DISNEY: K2-11 99; K6-11 56; TWEENS 9-14 33
Source: MTVN Research from Nielsen Media Research Data
Kids Cable Network Averages in thousands (000) for Wednesday, January 18, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1282; K6-11 573; TWEENS 9-14 421
DISNEY CHANNEL: K2-11 723; K6-11 405; TWEENS 9-14 314
CARTOON NETWORK: K2-11 513; K6-11 315; TWEENS 9-14 215
TOON DISNEY: K2-11 107; K6-11 50; TWEENS 9-14 26
Source: MTVN Research from Nielsen Media Research Data
Friday Fun Fact: Light from the moon takes about a second and a half to reach Earth
Answer to yesterday’s trivia question: Absolutely Psychic was the original title of a show about a teenage girl who periodically receives brief psychic visions of the near future and trying to make those visions come true, creates a lot of trouble and hilarious situations. What show is this? THAT’S SO RAVEN Kudos to: Jodi Feinstein-Majesco Entertainment/Edison NJ; Randy Meredith-Brighter Child Interactive/Worthington OH; Kirsten Ross-Tribune Entertainment/NY; Kelley Miller-National Geographic/Washington; Bethany Scheuerman-GRP Media/Chicago; Barbara Herndon/LA; Marla White-Paramount Home Entertainment/Hollywood; Matthew C Bergeron-Disney ABC Cable Networks/Burbank; Susie Singer Carter-Go Go Girl Media Partner/LA; Matt Wayne-Warner Animation/Sherman Oaks CA; Cherie Oldenburg-Alliance Atlantis Communications/Toronto
Today’s Trivia Question: In Cursed, what was the reason why Christina Ricci transforms into a beastly creature? ( click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynthia Turner’s Cynopsis Kids!
01.20.06 – 3:38a
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