Friday, August 29th, 2008

Cynopsis: DIGITAL


Good morning, it’s Friday, August 29, 2008, and this is your first early morning digital briefing.

In what could help to set a precedence in other video streaming cases, a federal judge in San Jose let Veoh Networks off the hook for presenting copyrighted material on its site uploaded by users. The lawsuit was originally brought by adult entertainment company IO Group, but was thrown out on the grounds that Veoh is protected under safe harbor provisions of the 1998 Digital Millennium Copyright Act. Both Google and Viacom, still knee deep in their own litigation, weighed in on the decision. Google quickly applauded the ruling, reiterating its belief that the DMCA protects video sharing sites from liability. Viacom claimed the ruling does nothing to change the fact that YouTube’s business model is built on copyright infringement – “conduct that is not protected by any law, including the DMCA.”

~ MULTIPLATFORM CONTENT NEWS ~ is planning to ramp up its online video and social networking integrations for this season of The Janice Dickinson Modeling Agency, adding Facebook tools and games powered by partners Wiredset and Rock You! Games and applications have been developed especially for the show. “Date or Dump” allows players to choose the model they’d most like to take out. A planned video widget will allow users to embed their favorite Janice moments on their profiles.
i-Rights, part of the Digital Rights Group (DRG) and Canadian production company The Nightingale Company have signed a two year deal that will give DRG distribution rights for a new teen targeted 48-part online series and Alternate Reality Game, Do You Believe Me? The series is a co-venture between Toronto based Nightingale and beActive, the Portuguese production company behind Sofia’s Diary, currently appearing on and the UK’s Fiver TV.


Online video delivery platform Delve Networks completed a strategic partnership with PLYmedia to integrate PLY’s video widgets into its semantic video platform. PLYmedia’s tools allow publishers to enhance their video by adding clickable links and by attaching subtitles, closed captions, sign language and voice-overs in a number of languages.
Peer-to-peer HD quality online video distributor Vuze added as content provider beginning with MyToons Cartoon Classics. Note: you have to download the Vuze player to watch them, but the quality is amazing. So far there’s a nice selection of classic episodes of the mumbling Popeye and the sultry Betty Boop.


NBC Learn
, the education arm of NBC News, will release “What’s Your McCain iCue?” on its iLike Music Challenge Facebook application, next Tuesday, Sept. 4. The app is the second in a series of 10 politically themed video trivia quizzes by NBC Learn hosted within the iLike application on Facebook. The first quiz was tied to Senator Obama, dovetailing with NBC’s multichannel coverage of the Democratic National Convention.


Sprint unveiled some of the content and location-based services that will be available as part of its planned Xohm WiMax wireless broadband network. The technology will enable high speed connections to be established while driving, which should lead to all kinds of navigation and location-based recommendation services. So far partners in the Xohm venture include:

  • uLocate – chosen for its Where platform powering friend finding and other location based mobile services
  • Yelp Inc. – providing user ratings and reviews of local restaurants, shops, doctors, etc.
  • Topix – offering local news based on location
  • AccuWeather – providing location based forecasts, radar/satellite images, etc
  • Google – powering search functionality, Google Maps, etc

Reacting to increased scrutiny over its network management practices, Comcast announced it will cap its broadband internet subscriber bandwidth usage at 250 gigabytes/month beginning Oct. 1. (Look for a mailer in your bill next month for more details.) To put it in perspective, the company spelled out what it would take to use up this limit:

  • Send 50 million emails (at 0.05 KB/email)
  • Download 62,500 songs (at 4 MB/song)
  • Download 125 standard-definition movies (at 2 GB/movie)
  • Upload 25,000 hi-resolution digital photos (at 10 MB/photo)

The FCC has set a deadline of Sept. 19 for the MSO to disclose details of how exactly it has been blocking access to P2P sharing sites and to submit a plan detailing how it will cease and desist the practice.


The two presidential campaigns are stepping up their efforts to woo voters via the web, given the attention viral videos are getting in the mainstream press and the overall bang they supply for comparatively few bucks. The Barack Obama campaign, which released over a dozen new videos yesterday on the candidate’s YouTube channel, received a boost from naming of Joe Biden as his running mate. (There’s also a new Obama Girl video where she travels back in time to encourage a young Barack). Yet the John McCain camp is actually upstaging Obama in terms of overall views. Interestingly repurposed 30-second TV spots are having the most impact.
Most Viewed Political Videos on YouTube – August 2008 (as of 8/28)
Rank           Candidate             Video Views
  1             John McCain             7,131,224
  2             Barack Obama         5,301,090
  3             Al Franken                  103,553
  4             Dennis Kucinich           101,462
  5             Ralph Nader                   88,515


WPP Digital named former Digitas executive Neal Prescott as CEO of its new New York-based digital production unit Deliver. The unit will tie together existing production outfits in Asia, Eastern Europe, Latin America and South Africa and distribute content among WPP’s worldwide digital agencies.


In a nervous moment for tech junkies, CBS Interactive took the wraps off the newly-redesigned The first thing inquiring minds want to know; is it worth $1.8 billion? Well, the look and feel is much improved. The use of whitespace highlights colorful features that rotate manually with a mouse over. Power categories like the Apple iPhone 3G have been organized into their own sections on the home page making them easier to find. Video plays a more prominent role (such as Katie Couric livecasting from the DNC floor), whereas before it was mostly buried on the CNET TV page (which itself has received a nice upgrade.) Also the CNET review archive is much better organized, easily accessible by category, manufacturer, editor’s favorites and most-viewed. Of course the proof of success will be in convincing advertisers to pay top dollar for pre-rolls, post-rolls and for placement in the new “brand showcase” feature integrating products with CNET’s reviews. All in all the new is a site for sore eyes. If a site about technology can’t pop, it’s not doing its job.

Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

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What would a year be without something new from Cyn opsis? Introducing …

Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.
[email protected]
Cynopsis Media: Top Tier

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: REG ACCT MGR/ NY, LA, Dallas/V-me Media, Inc.: 10+ yrs network or nat’l media sales exp; proven leader with client and agency contacts; bilingual Spanish; US Hispanic Mrkt a plus; Res to: [email protected] (9/5)

JOB OPENING: DIRECTOR/SR DIRECTOR, COMMUNICATIONS/MTV/NYC: 6+yrs exp in TV comm/PR/Media Relations, Strng Writer, Must have exp in TV Programming, Digital contacts, Strng Mgmt exp EOE/M/F/D/AAP. Apply (9/5)

JOB OPENING: VP, PUBLICITY, NBC ENTERTAINMENT/NBCU/NY: Generate maximum, positive publicity for NBC’s programming. BA & 7 yrs tv & publicity experience. , job# 835588 (9/5)

JOB OPENING: SR DIR/CONSUMER PROMOTIONS/The Golf Channel/Orlando: Dvlp/implement integrated nat’l promos. Establish/grow relationships with approp key brands/companies/partners. 7+yrs mktg/promo exp Resume: [email protected] (9/4)

JOB OPENING: MARKET RESEARCH MGR/RSN Resort TV/Portland ME/NYC;; manage strategic/tactical research; collect/analyze data; BS/BA in mktg research; min 5+ yrs exp. Nielsen & MSA exp a plus; apply to [email protected] (9/4)

JOB OPENING: DIR, AD SALES/THE HOTEL NETWORKS (CHICAGO): Strong leader; 8+ yrs natl media sales; OOH, VOD & Promo a +; Exc verbal & written skills; Sales leader w/ client & agency contacts; Res to: [email protected] (9/4)

JOB OPENING: FREELANCE STUDIO PRODUCER/FSN-North: Produces compelling, informative and entertaining pre-game and post-game shows both in-studio and on location. Ref:, FNG13617. (9/4)

JOB OPENING: :10s PLANNER/Sony Pictures TV: Acct maint, sched units on nat’l & direct response.Track & maintain 14K comm units &17 synd. programs plus scheduled invent.  Apply: (9/4)

JOB OPENING:  DIR MKTG COMM/The Golf Channel/Orlando: Lead development of consumer comm. Dev strategic comm.  Plans to meet marketing goals. 7+yrs mktg exp. Resume:  [email protected]   (9/2)

JOB OPENING:  WRITER/PROD/EDITOR/ON-AIR PROMO/WCIU-TV/Chicago:TV 5+ yrs exp in on-air promos; highly creative, team player; write/prod all aspects from concept to on-air. Non-linear editing/AVID exp a must Apply: (9/2)

JOB OPENING: SR. MANAGER/DIRECTOR – QUANT AUDIENCE RESEARCH/Latitude/BOS: Lead quant team – design/analyze/report audience rsrch, 3-10 yrs quant research & 4 yr degree. See: Apply: [email protected]  (8/30)

JOB OPENING: ANALYST, PROGRAMMING RESEARCH/TV Land/MTV Networks/NYC: Ratings analysis, 1+yrs TV research exp. Analytical/numeric/detail/data interpretation skills/knowledge Nielsen systems. EOE/M/F/D/AAP (8/30)

JOB OPENING: PRGRM RSRCH ANALYST: Analyze/track Perf. of (E!, Style & G4) prgrms. Study trends in prgrm genre/net. perf. BA degree, 1 yr. Media exp. Exp. w/ (Nielsen, Galaxy Exp/Nav NPower) Res to: [email protected] (8/30)

SUMMER/FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY: Bravo Communications seeks smart, enthusiastic students with a passion for entertainment television. Email resume with a cover letter including availability to [email protected] (9/5)

FALL INTERNSHIP CREDITS ONLY: PR INTERN/NYC: Entertainment/Media PR Firm looking for part-time interns to assist with film, TV, music, technology & new media clients. Strong rsrch/PC skills req’d. Send resume/cover letter and availability to [email protected] (9/5)

FALL INTERNSHIP CREDITS ONLY: MKTG /ON-AIR: Fox Reality Channel, LA  fall intern for mktg & on-air production. 15-20 hrs/wk. Majors: Mktg, Adv, PR/Comm, TV/Film. Skills: Writing & computer, On-Air Pro/Avid a plus. [email protected] (9/5)

FALL INTERNSHIP CREDITS ONLY: TV RESEARCH INTERN/LA/ MGM TV: Work in Research dept. Opp to learn about domestic & Int’l TV distrib. Strong Comm skills, comfort with Microsoft Office tools req. Approx 12 hrs/wk. Res/cover to: [email protected] (9/5)

FALL INTERNSHIP CREDITS ONLY: INTERACTIVE PUBLISHING INTERN/NY: Need savvy, creative person for interactive guides. Website for collectors that combines video and social networking. Send resume to [email protected] (9/4)

FALL INTERNSHIP CREDITS ONLY: SALES INTERN/Ad Sales-Opt Homes/Autos: Woodbury, NY. Admin work, answering phones, presentations, creating reports. For detailed info/submit a resume, visit Enter Req ID:6945BR. (9/4)

FALL INTERNSHIP CREDITS ONLY: Liquid Theory/ LA FT and PT internships to assist our Fall productions. Strong digital skills and a positive approach a plus! Pls send resume/cover letter to [email protected] (9/4)

FALL INTERNSHIP CREDITS ONLY: Fox Reality Channel seeks intern for Programming/Development dept. Interest in Reality TV a must. Email resumes and availability to [email protected] (9/2)

FALL INTERNSHIP CREDITS ONLY:  Casting Intern for its HGTV series “Carter Can”:  Opp to assist in rsrch & outreach to newspapers and appropriate orgnztns & on-line blogs. Also assist Exec. Producer as needed. Res/cover to:  [email protected] (9/2)

FALL INTERNSHIP CREDITS ONLY:  POST PROD/World Series of Poker: 3-5 days/wk/Soho NY: Log, transcribe & rsrch &  full involvement in every aspect of post prod for a critically acclaimed series! Be a part of pop culture & apply: [email protected]   (9/2)

FALL INTERNSHIP CREDITS ONLY:  MARKETING INTERN/NY: Opportunity to work with WEB TV network and website for collectors (comics, action figures, pez).Work on branding, community outreach, promotion. Send resume to [email protected]  (9/2)

FALL INTERNSHIP CREDITS ONLY:  INTERACTIVE PUBLISHING INTERN/NY: Need web savvy person for interactive guides. Online rsrch & creativity desired. Website for collectors that combines video and social networking. Res to:  [email protected]  (9/2)

FALL INTERNSHIP CREDITS ONLY: INTERNS (2) Montel Media Group: Passion for TV/Film a must and interest in mngmnt/dvlpmnt/production. Hands on experience. Must be energetic and reliable with strong comm. skills. Res/cover to: [email protected] (8/30)

FALL INTERNSHIP CREDITS ONLY: Thirteen/WNET/NY: Daily animated kids’ series seeks interns w/ interest in production & project development. Must be available 2 days/week. Email resume & cover letter w/ availability to:   [email protected]     (8/30)

FALL INTERNSHIP CREDITS ONLY: PUBLIC RELATIONS INTERN/IFC/NYC:  The Intern will learn the fundamentals of the inner workings of TV and event publicity. For more info/submit a resume, visit Enter Requisition ID: 6910BR (8/30)

FALL INTERNSHIP CREDITS ONLY: DIGITAL & NEW MEDIA INTERN/Oxygen: Assist w/ production and promotion of digital initiatives, research, and admin tasks. Excel, PP & fast learner desired. 10-20 hrs/wk. Send res/cover to:  [email protected]   (8/30)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact [email protected] for more information ….

SITUATION WANTED: EMMY AWARD WINNING PRODUCER (NY/LA): 7+Yrs Network /Cable: Reality, Celeb, Court, News, Scripted. Expertise: Field, Coordination, Rights & Clearances, Trades. Professional, personable, reliable. [email protected] (9/4)

SITUATION WANTED: FIELD PRODUCER/ DIRECTOR:Docusoap, Comedy, Makeover, Lifestyle Infotainment, Feature Doc formats. Resonant leader, excellent writer/director/shooter, strong storyteller and showrunner.  [email protected] (9/4)

E-mail [email protected] for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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