HARNESS THE TOOLS YOU NEED TO EFFECTIVELY MONETIZE TODAY’S CROSS-PLATFORM CHALLENGES

This is a pivotal moment for measurement, and the Cynopsis Measurement & Data Conference is where you’ll hear and see from the people who are making the decisions advancing our industry. With a plethora of inventive measurement solutions across more platforms that ever, this is an exciting time in the business – and the moment people have been waiting years for. You won’t want to miss what is sure to be a candid, stimulating day of conversation and networking.

Join us Tuesday, June 7th to learn the latest trends in attribution, addressable TV, CTV, OTT, privacy, data, ad fraud and more.

SESSIONS INCLUDE:

The Best Alternative Currencies – and Who are they Best For?

Now that Nielsen’s no longer the only game in town, we know that there are very effective combinations of measurement solutions to quantify and unify cross screen media consumption. We’ll examine which are leading the pack in supplying next-day reporting and insights – as well as whether these sales-friendly cocktails are equally as helpful in making programming decisions.

The New Definition of Audience

We hear the best specific methodologies to combine audience measurement across linear TV, connected TV, and digital and social media, with the goal of giving advertisers better ability to gauge reach and frequency and to reach narrower segments of consumers.

…and more.

VIEW THE 2022 AGENDA

 

REGISTER NOW

 

Sponsored by:

Conviva
DISQO - GreenBook Directory Listing | GreenBook.org
iSpot.TV Raises $30M for Ad Measurement Business | Broadcasting+Cable
New York Interconnect

Nielsen
Video Advertising Bureau (VAB)

CynCity

Cynsiders

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