HARNESS THE TOOLS YOU NEED TO EFFECTIVELY MONETIZE TODAY’S CROSS-PLATFORM CHALLENGES
Join us Tuesday, June 7th to learn the latest trends in attribution, addressable TV, CTV, OTT, privacy, data, ad fraud and more.
The Best Alternative Currencies – and Who are they Best For?
Now that Nielsen’s no longer the only game in town, we know that there are very effective combinations of measurement solutions to quantify and unify cross screen media consumption. We’ll examine which are leading the pack in supplying next-day reporting and insights – as well as whether these sales-friendly cocktails are equally as helpful in making programming decisions.
The New Definition of Audience
We hear the best specific methodologies to combine audience measurement across linear TV, connected TV, and digital and social media, with the goal of giving advertisers better ability to gauge reach and frequency and to reach narrower segments of consumers.