EA Sports kicked off hype for FIFA 17, with the latest version powered by Frostbite in a move to deliver “authentic, true-to-life action, takes players to new football worlds, and introduces fans to characters full of depth and emotion.” The game, out on Sept. 27, will be detailed at E3 but features four new football ambassadors James Rodriguez of Real Madrid C.F., Anthony Martial of Manchester United, Eden Hazard of Chelsea FC, and Marco Reus of Borussia Dortmund. The trailer looks back at the games evolution through the years with a peek at what’s to come.
Related Stories
Cynopsis 7/27/2026: Paramount/WBD Merger Paused
Monday, July 27, 2026 Happy Monday! The media business is in the middle of one of its great reshufflings — consolidation at the top, contraction in the middle and reinvention everywhere else. The old playbook is getting rewritten in real time, and today’s news is a pretty clean cross-section of exactly that. In today’s news: […]
Cynopsis 7/24/2026: Peacock Cracks the Streaming Code
Friday, July 24, 2026 TGIF, and what a week it was for the streaming business — where fortunes were made, lost, and occasionally reversed. Peacock is profitable — powered by the World Cup, NBA Playoffs, and attractive people standing around a villa arguing. The World Cup helped TelevisaUnivision prove sports rights aren’t just […]
Cynopsis 7/23/26: Warner Bros. Discovery’s Foray into Shoppable Pause Ads
/* ===== CLIENT RESETS ===== */ body, #bodyTable { margin: 0 !important; padding: 0 !important; width: 100% !important; } body { font-family: ‘Roboto’, Arial, sans-serif; font-size: 15px; color: #333333; line-height: 24px; } p { font-family: ‘Roboto’, Arial, sans-serif; font-size: 15px; color: #333333; line-height: 24px; } ul { font-family: ‘Roboto’, Arial, sans-serif; font-size: 15px; […]
Cynopsis 7/22/2026: The Sharks Are Circling, and So Are the Brands
Wednesday, July 22, 2026 Happy Wednesday! We hope your second peek at the refreshed Cynopsis hit the mark. A new design, the same curated coverage aimed at getting your day off to an informed start. In today’s issue: Disney’s Year of Restructuring Rolls On Shark Week: Which Brands Took the Bait? 39 Years Later, Detroit’s […]
Cynopsis: 7/21/2026: Paramount-Warner Bros. Discovery Merger Hit With Restraining Order; The Final Whistle Has Blown — but the World Cup Is Still Making Noise
Tuesday, July 21, 2026 Good morning, readers! Welcome to Streamlined, the essential read for television business professionals. Streamlined comes to your inbox every Tuesday and Thursday. We hope you like what you see. In today’s issue: Q&A with the Chief Content Officer at AMC Global Media Paramount-Warner Bros. Discovery Merger Hit With Restraining Order The […]
CynCity
Cynsiders
Building the New Creator Studio
The entertainment industry has no shortage of networks, agencies, and production shops. But Max Cutler,...How the 2026 World Cup Reshaped the U.S. News Agenda
By Raghu Kodige, CEO, Anoki The 2026 FIFA World Cup was not just the biggest...Solving Hard Data Problems Early to Stay Ahead of Market Shifts
By Omar Abdala, Chief Data Scientist, Lotame The most important marketing shifts all have the...
