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Cynopsis 02/18/26: TV Viewing Hits 12-Month High
Stanley 1913 Named 2026 Brand of the Year and Luminary Award Honoree
FOR IMMEDIATE RELEASE Cynopsis Names Stanley 1913 Brand of the Year as Luminary Award Recipient for 2026 Sports Awards NEW YORK, NY — Feb 17, 2026 — Cynopsis today announced Stanley 1913 as the Brand of the Year Award recipient for the 2026 Cynopsis Sports Awards, recognizing the brand as Luminary Award winner for redefining modern […]
02/17/26: Cynopsis Media Tech Update
Tuesday February 17, 2026 TOP MEDIA TECH NEWS Anthropic’s Super Bowl commercials for Claude AI won the Super Bowl in terms of consumer interest and online engagement, according to analytics provider Sprout Social. Anthropic’s commercials appear to mock the idea of running ads in AI chatbots or similar products that claim […]
Cynopsis 02/17/26: Netflix Cancels “Terminator Zero”
A CYNOPSIS MESSAGE FROM PREMION Tuesday February 17, 2026 IN THE NEWS Warner Bros. Discovery is weighing whether to restart sale negotiations with hostile bidder Paramount Skydance, according to Bloomberg. Board members are debating if renewed discussions following Paramount’s revised offer could secure a stronger deal – or potentially […]
02/15/26: Cynopsis Jobs
Sunday February 15, 2026 CONVERGENT TV WORLD 2026 Where Insight Turns Into Action Convergent TV World doesn’t end when sessions wrap. Attendees get access to Reverse Pitches, focused peer discussions, intentional networking, and a post-event Debrief to compare moves and pressure-test strategy. Built for leaders responsible for results. Secure your seat. REGISTER […]
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AI Won’t Save You From Your Bad Data
By Brian Silver, EVP of Global Marketing Solutions at TransUnion At CES this year, AI...Has CTV measurement Truly Caught Up to the Sophistication of Digital Advertising?
Connected TV was supposed to fix what traditional television never could: opaque measurement, broad assumptions,...CTV’s Supply Chain Isn’t Broken — It’s Misunderstood
The industry keeps saying CTV’s supply chain needs to be “cleaned up.” Fewer intermediaries. Fewer...
