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Cynopsis Sports 06/30/26: World Cup Thrives on U.S. Soil
Tuesday June 30, 2026 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. Have you caught the World Cup fever yet? Fox Sports, Telemundo and the litany of brands aligning themselves with the tournament are certainly feeling it, given the notable ratings wins and fan fervor. It also helps that the […]
Cynopsis 06/26/26: DC Unleashes Its First-Ever Anime with “Joker: Laugh Riot”
Friday June 26, 2026 Good morning and welcome to Cynopsis — the media industry’s essential morning read. In observance of the July 4th holiday, Cynopsis will not be publishing next week. We’ll be back in your inbox on Monday, July 6th. Wishing everyone a safe and happy Independence Day! Today: · FCC Chair Accuses ABC […]
Cynopsis 06/25/26: New “Ghostbusters” Series Set to Hit Netflix in 2027
Thursday June 25, 2026 Good morning and welcome to Cynopsis — the media industry’s essential morning read. Today: · Broadcast Affiliates Revolt as Network Ties Fray in Streaming Era · Netflix “Ghostbusters” Series Set for 2027 · World Cup Viewership Sets Records IN THE NEWS Relationships between local network affiliates and the major broadcast […]
Cynopsis 06/24/26: Dave’s Back, Baby: 6,000 Episodes of Letterman Are Coming to Your Feed
Wednesday June 24, 2026 Good morning and welcome to Cynopsis — the media industry’s essential morning read. Today: · Letterman Goes Global · Miss USA Returns to TV · “Ponies” Gets Put Out to Pasture IN THE NEWS NBCUniversal Global TV Distribution and David Letterman’s Worldwide Pants have partnered with digital monetization firm
Tatari CRO Andy Schonfeld Says Programmatic Is a Tool, Not a TV Strategy
If you’re buying TV through a DSP and calling it a strategy, Tatari CRO Andy Schonfeld has some notes. On this episode of AdExchanger’s Inside the Stack podcast, Schonfeld, who has spent seven years building Tatari’s revenue operation across 350 brands and 100-plus agencies, argues that programmatic is simply a tool, and not a TV […]
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