A CYNOPSIS MESSAGE FROM SCREENVISION
Cinema Wins the Holiday and Everything After
Record attendance, premium attention, and a slate built to outperform every other screen.
Whether it’s Broadway musicals or animated franchises, cinema delivers.
~27.2M packed theaters this Thanksgiving, ~8.6M for Wicked: For Good, and ~14.5M for Zootopia 2. December surges with Avatar: Fire and Ash, generating ~25.7M attentive admissions.
And 2026 is projected to be one of the biggest theatrical years on record! Consistent, high-volume attendance that brands can plan against with confidence.
Partner with Screenvision Media |
 IN THE NEWS |
| TelevisaUnivision and YouTube reached a carriage agreement that resolved the dispute that had left the media company’s channels off YouTube since September 30. Under the new deal, Univision, Unimás, TUDN, and Galavisión will be available on YouTube TV’s Base Plan and Spanish Plan. “In addition to restoring their channels to YouTube TV, this new agreement will offer their streaming service, Vix, to more countries around the world through our Primetime Channels,” said a YouTube TV spokesperson. “We are also excited to partner with TelevisaUnivision to grow their presence across YouTube by bringing more content to YouTube’s global audiences and new bundled offers to the marketplace.”
Allegations of plagiarism have come to light that explain why Apple TV yanked French thriller series “The Hunt” from its lineup two weeks before its scheduled December 3 debut. Creator and director Cedric Anger has been accused of lifting the story from 1973 novel Shoot, by Douglas Fairborn, which was adapted into a 1976 film. French producer Gaumont confirmed the accusation. “The broadcast of our series ‘The Hunt’ has been temporarily postponed,” said Gaumont in a statement. “We are currently conducting a thorough review to address any questions related to our production. We take intellectual property matters very seriously.”
Omnicom has closed its $13 billion acquisition of rival Interpublic Group. John Wren remains chairman and CEO of the advertising giant, while former IPG CEO Philippe Krakowsky and Daryl Simm serve as co-presidents and COOs. “This is a defining moment for our company and our industry,” said Wren. “With the completion of the deal, Omnicom is setting a new standard for modern marketing and sales leadership – creating stronger brands, delivering superior business outcomes, and driving sustainable growth. We’re excited about this next chapter.” Omnicom anticipates an estimated $750 million in annual cost synergies from the deal, first announced in December 2024.
So long, pay-per-view: Paramount and mixed martial arts organization UFC have teamed to make Paramount+ the exclusive home of UFC events in the US and Latin America, for no additional charge. On Saturday, January 24, UFC 324, will be the first of 13 marquee numbered events scheduled in 2026.
Inventory in news environments outperforms campaign baselines, reported 60% of marketers in a new survey from DoubleVerify. Twenty-seven percent said news inventory performs on par with baselines, while 11% of respondents found that it performed below average compared with other media. Perspectives on suitability varied slightly depending on adjacency with different types of news content and pages – 95% of marketers said they do not consider it unsuitable for their ads to appear next to “soft” news topics such as sports and entertainment, while 93% said the same about news homepages. Marketers are a bit more cautious about content related to current events and breaking news, however, with 88% and 84% not considering that content unsuitable for advertising, respectively. |
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Today’s Premieres
Netflix: CoComelon Lane; Love Is Blind: Italy; Playing Gracie Darling |
| PRODUCTION |
 First Lady Melania Trump has launched a production company. Announcing the news on X, Trump also noted that an Amazon MGM Studios feature documentary about her, “Melania,” drops Friday, January 30 on Prime Video.
Epic Story Media landed a commission from Warner Bros. Discovery for a second season of non-dialogue 2D musical comedy series “Clawlolo” in EMEA. Produced by Rymanco Ventures, the new instalment of the shortform series will air exclusively across Warner Bros. Discovery kids networks in EMEA, as well as its global Cartoonito YouTube channels. |
| CONVERGENT TV WORLD AWARDS 2026
Leadership Starts with Recognition. Prices Increase This Friday.
From converged campaigns to breakthrough tech, the Convergent TV Awards spotlight the industry’s trailblazers.
Enter now before rates rise this Friday, Dec. 5—and secure your place among the leaders of the convergent era.
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| SPORTS REPORT |
| The Royal Dutch Football Association (KNVB) inked a long-term agreement with sports marketing agency, IMG, to distribute the international media rights across its women’s football league and men’s domestic cup competitions, through to 2030. The agreement includes all international territories outside the Netherlands.
Sports media company TOGETHXR staged a major takeover during NWSL Championship week, generating 4 million impressions in just 72 hours. The lineup featured content like a pre-match livestream with the WNBA’s StudBudz duo, Courtney Williams and Natisha Hiedeman – friends known for their hit Twitch channel – along with Megan Rapinoe popping into the suite of NWSL Commissioner Jessica Berman. Kati Fernandez, TOGETHXR chief content officer, explains how the video madness came together, in Cynsiders. |
| RATINGS |
 The Macy’s Thanksgiving Day Parade drew 34.3 million viewers across NBC and Peacock, the biggest combined audience ever, according to early Nielsen numbers, up 8% from last year.
Also hitting best-ever numbers was the Skechers Fort Myers Tip-Off Thanksgiving Day matchup between Michigan State and North Carolina, which drew 5.49 million viewers on FOX, according to Nielsen fast national panel only data. That makes it the most-watched college basketball game ever on the network.
The three-hour finale of ABC’s “Dancing with the Stars” delivered 9.24 million Total Viewers and a 2.15 rating among Adults 18-49. The show rose by double digits over last season’s finale in Total Viewers (+45% – 9.24 million vs. 6.37 million), for its most-watched finale in nine years.
Hallmark Channel’s “Holiday Touchdown: A Bills Love Story” reached 1.7 million unduplicated Total Viewers and ranks as the #1 most-watched cable movie of the year to-date with W25-54. It was also the #1 most-watched program of the week among Households, W18+, P18+, and Total Viewers.
Episode three of Food Network’s “Tournament of Champions: All-Star Christmas” posted .71 P25-54, .87 W25-54 and .55 M25-54 Live+3 ratings (up +115%, +123% and +104% respectively vs. prior six weeks), ranking as the #3 ad-supported cable program among P/W25-54 and #2 non-news/sports ad-supported cable program among M25-54. To date the season has reached 7.1 million P2+ cross-platform viewers.
Top 10 Weekly Telecasts for the Week of November 17
# of Viewers US AA (000)
Fox: Fox NFL Sunday 27,816
CBS: CBS NFL 24,283
NBC: Sunday Night Football 16,506
Prime Video: Thursday Night Football 14,193
Fox: NFL Sunday 10,673
NBC: Football Night America 10,426
ABC: Monday Night Football 10,349
CBS: Post Game 8,936
ABC: ABC World News Tonight 8,347
CBS: Tracker 8,143
Source: Nielsen Big Data + Panel
Basic Cable Top 10 for the Week of November 17
P2+ AA (000)
Primetime
ESPN 2188
Fox News 2121
MS NOW 1014
Hallmark Channel 696
CNN 570
Food Network 482
HGTV 470
TBS 447
ESPN2 436
TLC 419
Total Day
Fox News 1380
ESPN 775
MS NOW 649
CNN 450
Hallmark Channel 420
HGTV 260
TBS 248
Food Network 246
GSN 216
Hallmark Mystery 199
Source: Nielsen |
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This Day in History
1913 – The first purpose-built drive-through gasoline station opened, in Pittsburgh.
Answer to Our Last Trivia Question
Which sitcom family found itself transported to 1620 one Thanksgiving to celebrate with the pilgrims? Aunt Clara accidentally sent the Stevens family (and Gladys Kravitz) to 1620 on “Bewitched” (1964-72). Kudos: Joel Dearing-Virtual News Center/Indianapolis; Dana Keith-Great American Media/Atlanta; Jackie Howell-Nextstar WCMH-TV/Columbus, OH; Ron Simon-The Paley Center for Media/NYC; Adam Leston-Weigel Broadcasting/Milwaukee; Wendy Holmes/Denver; Justin Pierce-JP Consulting Group/LA; Tom Moore-Kalt Productions/LA; Susan Nessanbaum-Goldberg-M and S Entertainment/LA; David Garber-Loyola Marymount University/Playa Vista, CA
Today’s Trivia Question
Which 1995-2001 spinoff series lasted longer than the show from which it was spun? (Email your answer to trivia@cynopsis.com and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.) |
DIRECTOR OF PERFORMANCE MARKETING >>
ATHLETE TO ATHLETE/SANTA MONICA, CA: Lead the performance marketing team across Meta Ads and new paid digital channels (TikTok, YouTube, Google, etc.) as well as build and execute a roadmap for channel expansion and profitable scale. Develop and run structured testing frameworks. Partner with Creative Strategist on ad briefs, testing priorities, and creative feedback loops. Full info HERE
SENIOR MANAGER, TRAFFIC >>
INSP, LLC./CHARLOTTE, SC: Oversee the Traffic staff and manage and monitor the day-to-day operations. Responsible for the prompt and accurate execution of broadcast logs for three networks. The manager assumes a leadership role within our Network Operations and consistently looks to streamline processes and increasing the effectiveness and efficiency of the Traffic department. Full info HERE
MANAGER, DISTRIBUTION MARKETING >>
INSP, LLC./INDIAN LAND, SC: Develop and manage B2B and B2C campaigns in partnership with multichannel video programming distributors (MVPDs), virtual MVPDs (vMVPDs), and streaming platforms to increase viewership, drive tune-in, and support carriage initiatives. Execute marketing strategies. Strong multi-tasking skills, and the ability to manage competing priorities. Full info HERE
NATIONAL SALES MANAGER >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Oversee daily sales pipeline operations focused on national sponsorships, integrations, and branded content tied to unscripted programming. Manage and coach the Business Development team, drive outbound activity, shape proposals and pricing, and lead CRM strategy, reporting, and optimizations via Salesforce. Full info HERE
ASSOCIATE PRODUCER >>
NTD/WASHINGTON, DC: Pitch story ideas and write scripts/segment outlines as well as research guests and interview topics. Book guests and coordinate interviews. Help with logistics and sometimes field production. Support shoots and ensure production runs smoothly. Review footage and work with editors to shape final episodes. Write headlines, teasers, and social posts. Full info HERE
DIRECTOR, HUMAN RESOURCES AND ADMINISTRATION >>
THE JIM HENSON COMPANY/HOLLYWOOD, CA: Responsible for all HR functions and oversight of administrative and management needs. This strategic role is charged with operating from a customer service driven viewpoint that prioritizes employee satisfaction as well as enforce legally compliant policies, increase efficiency by implementing administrative and record-keeping best practices. Full info HERE
SENIOR DESIGNER >>
REELZ CHANNEL/ALBUQUERQUE, NM: Responsible for the concept, design and execution of various motion graphics projects for on-air promo and sales presentations. Will be required to design and create graphics for social media, digital and print. Must be able to follow brand guidelines and expand and change the brand look when necessary. Full info HERE
EVP, COMMERCIAL & TECHNOLOGY TRANSACTIONS, LEGAL & BUSINESS AFFAIRS >>
A+E GLOBAL MEDIA/NY(HYBRID): Oversee the three major areas of commercial transactions (comprised of supporting the Distribution, Total Media Solutions and Global Content Sales divisions) and the adjacent areas supported by the attorney teams that principally support those divisions (including vendor management and privacy). Full info HERE
SR. DIRECTOR OF SALES, KSTU & KUPX >>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE
DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE
ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE
DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
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