A CYNOPSIS MESSAGE FROM HALLMARK CHANNEL
Hallmark Channel & the NFL Team Up
To Make Your Brand the MVP of the Season
Holiday Touchdown: A Bills Love Story
Premieres Sat Nov 22
It’s Not Christmas Without Hallmark! |
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| Wednesday November 12, 2025 |
 IN THE NEWS |
| Thirty-eight percent of US internet households subscribe to at least one sports-specific streaming service, up from just 4% in 2019, according to Parks Associates. Not surprisingly, the NFL is the most popular sport, with 82% of sports viewers in US internet households regularly watching NFL content during the season. Streaming platforms now account for between one-quarter to one-third of the NFL’s total broadcast revenue. “Sports have become the backbone of live streaming adoption,” said Michael Goodman, Senior Contributing Analyst, Parks Associates. “The ability to deliver interactive, data-driven, and personalized experiences is changing how audiences connect with their favorite teams and leagues. Our research illustrates the huge potential for new monetization models as engagement deepens across connected screens.” |
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| Amazon Ads shared a milestone at its annual unBoxed conference on Tuesday: Prime Video now has an average monthly ad-supported reach of more than 315 million viewers globally, up from 200 million in April 2024. “Reaching more than 315 million average monthly ad-supported viewers globally marks a transformative milestone for Prime Video,” said Jeremy Helfand, Vice President, Prime Video Advertising. “This expanded audience across 16 countries demonstrates our customer-obsessed approach to enhancing the viewing experience while delivering powerful opportunities for brands. We’re just beginning to unlock what’s possible when premium entertainment, engaged viewers, and innovative ad-tech converge with relevant and performant advertising at this unprecedented scale.”
DIRECTV Advertising has launched “DIRECTV Elect,” an AI-Powered digital platform designed to help political advertisers reach connected audiences by delivering AI-driven insights into voter sentiment and campaign issues. DirecTV Elect offers access to a monthly audience of more than 130 million viewers nationwide with inventory available across DirecTV and national cable networks. “AI is redefining how political campaigns discover and engage with voters, helping unlock deeper insights and more effective connections,” said Amy Leifer, Chief Advertising Sales Officer at DIRECTV Advertising. “When that intelligence is complemented by the reach and credibility of television, voters gain greater clarity and confidence in what they see, while campaigns can achieve stronger results.”
Disney’s blackout on YouTube TV is costing the company $30 million per week, estimate Morgan Stanley analylsts Benjamin Swinburne and Thomas Yeh. Their financial forecast for Disney’s fourth quarter included “layering in 14 days of impact from the ongoing YouTube TV blackout, which we estimate is a $60mm revenue headwind.” A carriage dispute forced Disney off YouTube TV on October 30.
Cynopsis’ annual Holiday Guide is out! The comprehensive resource for seasonal specials, films and episodes, from “Angel in the Family” to “The Chosen” to “Elf” and much, much more, can be found here. |
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| PRODUCTION |
| Tomorrow Studios (“The Better Sister”), an ITV Studios partner, has acquired Don’t Let the Devil Ride: A Novel, by Ace Atkins. Showrunner Cheo Hodari Coker (“Marvel’s Luke Cage”) is adapting the bestseller for television.
Netflix is bringing back “Luther” – and Idris Elba – for a film sequel to “Luther: The Fallen Sun.” Dermot Crowely and Ruth Wilson are also returning. The TV series originally ran on BBC One from 2010-19.
Production has commenced on season two of HBO drama “Dune: Prophecy.” Filming is taking place in Hungary, Jordan, and Spain. |
| NEW & RETURNING SERIES |
| FOX announced its Winter 2026 premiere dates, including new series “Best Medicine” (Tuesday, January 6 at 8p), “Memory of a Killer” (Wednesday, Monday, January 26 at 9p), and reality show “Fear Factor: House of Fear” on Wednesday, January 14 at 9p.
Season four of Peacock’s “The Traitors” premieres Thursday, January 8 at 9p. The reality show has also been renewed for a fifth season.
Hulu’s “Tell Me Lies” returns for its third season on Tuesday, January 13 with two episodes. The drama follows a couple who have rekindled their tumultuous romance. |
Today’s Premieres
Apple TV: Palm Royale
ID: Body Cam at 9p; The Murder Tapes at 10p
Netflix: Dynamite Kiss; Mrs Playman; Sailing the OC |
| 2026 CONVERGENT TV WORLD
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| TECH |
| Microsoft is now enforcing its requirement that all third-party publishers have free behavioral analytics tool Microsoft Clarity in order to be paid out for impressions and clicks from Microsoft Advertising. Microsoft Advertising Liaison Navah Hopkins posted the update on LinkedIn, warning, “Any Microsoft Advertising clicks that do not have Clarity will be filtered out and result in nonbillable impressions/clicks.”
AI startup TACHI AI has debuted its AI-powered editing platform for TV and film editors. The platform employs Smart Utility AI workflows, task-oriented artificial intelligence designed to support, not supplant, creative professionals. “Our mission is simple: automate the technical edit to elevate the creative story,” said Aden Bahadori, CEO and co-founder of TACHI AI. “Most of an editor’s time is consumed by laborious tasks like repeatedly reviewing footage, pulling selects, and assembling, which drains creative energy. We built TACHI AI to … handle the technical grunt work so that editors and directors can get to the heart of the story faster.”
Innovid introduced new AI agents alongside Innovid Orchestrator, the full-cycle AI orchestration superagent built to connect people, data, and technology across the advertising life cycle. Innovid Orchestrator combines the power of Innovid’s pre-built AI agents through an open orchestration layer, uniting human input, proprietary data, and external systems and agents. “This is a generational leap, not a feature update,” said Zvika Netter, CEO and Co-Founder, Innovid. “Our AI agents automate the core part of advertising, while Innovid Orchestrator connects them and everything else into one intelligent system. It’s the connective foundation for the AI era of advertising. |
| SPORTS REPORT |
| EstrellaTV has secured multi-year exclusive broadcast TV rights to Combate Global and will also stream the live events on the EstrellaTV App and EstrellaTV FAST channel. Additionally, Combate Global will produce 20 live events next year featuring its brand of “Much More Action,” beginning in February. |
| INSIGHTS |
| How do you evaluate whether a retail media campaign drives both brand lift and conversion? “You can’t expect every touchpoint to do everything. But by using retail data, your media touchpoints can work together. For example, you can use retail data to reach only lapsed brand buyers on CTV or social media and then you can reach those same households with a trial promotion. Each touchpoint works from the same retail data to drive new households, but the conversion is ultimately at retail.” – Christine Foster, Senior Vice President of Kroger Precision Marketing Powered by 84.51°
“Recognition marketing is not soft, it’s not secondary, it’s a strategic imperative. In an economy where AI can replicate any headline and generate infinite ad variations, the edge isn’t speed. It’s soul. The brands that win next won’t be the ones that automate faster. They’ll be the ones that resonate deeper.” – Crystal Foote, Founder and Head of Client Partnerships, Digital Culture Group
How does marketing play into the evolving media landscape? “Marketing sits at the center of this transformation because it’s the connective tissue between creative, data, and business outcomes. As media continues to fragment, marketing’s role is to ensure that every channel, every message, and every dollar is tied to a brand and business objective. The strongest marketing organizations are those who are able to successfully understand all the levers across the marketing ecosystem and how they work to individually and collectively drive to the brand’s business outcome.” – Michele Madaris, Media Director of Boathouse
“To reduce fraud and improve ROI for buyers, supply paths need to be cleaned up to unlock the full potential of CTV. Curation can take advantage of app-ads.txt and sellers.json, but we all need to be stringent about ensuring these files are kept clean and verified so that only real broadcasters and publishers benefit from additional advertiser investment.” – Michael Shaughnessy, COO at Kargo
For more thought leader insights, go to Cynsiders on Cynopsis.com. |
| COMING UP |
| From November 15 through January 6, Canela.TV is celebrating the holidays with Fiestas en Familia, a programming event that includes movies and themed episodes of series. Club Canela, the platform’s free loyalty program, will offer “exclusive surprises” for registered users. |
| RATINGS |
| Food Network’s “Bobby’s Triple Threat” wrapped its fourth season averaging 0.6 P25-54 / 0.53 W25-54 L+3 rating, up +12% and +8% respectively vs. the prior season. The ten-episode run also delivered the series’ highest-rated season ever among M25-54 (0.40 L+3 rating), growing +18% vs. the prior season.
News NY1’s coverage of the NYC mayoral results on Tuesday, November 4 delivered +182% its average viewership between 8-11p. Among Spectrum households, NY1 was the most-watched network on election night. |
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This Day in History
1923 – Adolph Hitler was arrested for trying to seize power during the failed Beer Hall Putsch coup.
Answer to Our Last Trivia Question
Which series was hosted by an animal behaviorist/part-time musician? “My Cat From Hell” (2011-20). Kudos to: Justin Pierce-JP Consulting Group/LA; Rev. Mark Wajda-Clermont, FL; Gerry Bixenspan-TV Marketing Inc./NYC; Tom Moore-Kalt Productions/LA; Susan Nessanbaum-Goldberg-M and S Entertainment/LA
Today’s Trivia Question
Who hosted the short-lived, long-form version of “Jackpot Bowling” (1960-61)? (Email your answer to trivia@cynopsis.com and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.) |
MANAGER, DISTRIBUTION MARKETING >>
INSP, LLC./INDIAN LAND, SC:
Develop and manage B2B and B2C campaigns in partnership with multichannel video programming distributors (MVPDs), virtual MVPDs (vMVPDs), and streaming platforms to increase viewership, drive tune-in, and support carriage initiatives. Execute marketing strategies. Strong multi-tasking skills, and the ability to manage competing priorities. Full info HERE
NATIONAL SALES MANAGER >>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC: Oversee daily sales pipeline operations focused on national sponsorships, integrations, and branded content tied to unscripted programming. Manage and coach the Business Development team, drive outbound activity, shape proposals and pricing, and lead CRM strategy, reporting, and optimizations via Salesforce. Full info HERE
ASSOCIATE PRODUCER >>
NTD/WASHINGTON, DC: Pitch story ideas and write scripts/segment outlines as well as research guests and interview topics. Book guests and coordinate interviews. Help with logistics and sometimes field production. Support shoots and ensure production runs smoothly. Review footage and work with editors to shape final episodes. Write headlines, teasers, and social posts. Full info HERE
DIRECTOR, HUMAN RESOURCES AND ADMINISTRATION >>
THE JIM HENSON COMPANY/HOLLYWOOD, CA: Responsible for all HR functions and oversight of administrative and management needs. This strategic role is charged with operating from a customer service driven viewpoint that prioritizes employee satisfaction as well as enforce legally compliant policies, increase efficiency by implementing administrative and record-keeping best practices. Full info HERE
SENIOR DESIGNER >>
REELZ CHANNEL/ALBUQUERQUE, NM: Responsible for the concept, design and execution of various motion graphics projects for on-air promo and sales presentations. Will be required to design and create graphics for social media, digital and print. Must be able to follow brand guidelines and expand and change the brand look when necessary. Full info HERE
EVP, COMMERCIAL & TECHNOLOGY TRANSACTIONS, LEGAL & BUSINESS AFFAIRS >>
A+E GLOBAL MEDIA/NY(HYBRID): Oversee the three major areas of commercial transactions (comprised of supporting the Distribution, Total Media Solutions and Global Content Sales divisions) and the adjacent areas supported by the attorney teams that principally support those divisions (including vendor management and privacy). Full info HERE
SR. DIRECTOR OF SALES, KSTU & KUPX >>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE
DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE
ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE
DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
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