As Warner Bros. Discovery mulls whether to split the company, sell some assets or sell the whole kit and caboodle, a source tells CNBC a decision is expected by mid to late December. WBD has rejected three offers from Paramount for a full takeover; Paramount has discussed taking an offer directly to shareholders and formalizing a hostile bid for the company, according to CNBC.

IP-to-postal linkages are accurate, on average, 13% of the time. That stat is among the key findings from a study, commissioned by Coalition for Media Measurement and Go Addressable, conducted by Truthset, that highlights gaps in CTV and audience-based advertising. Other highlights include:
· IP-to-email linkages are accurate, on average, 16% of the time.
· Data providers agree only 6.4% of the time on IP-to-postal linkages and 2.8% of the time on IP-to-email linkages, with the large majority of linkages over the same 90-day period unique to each provider.
· There are 3x more IPs-per-postal than there should be, compared to ISP reports.
· IP timestamp reporting is inconsistent across providers, with conflicting definitions of “first seen,” “last seen,” or “versioned,” undermining comparability.
· When (time of year) and where (state-level geography) both impact IP linkage accuracy.

“IP addresses remain a foundational identifier for CTV, programmatic, and addressable advertising,” said Jon Wattts, Managing Director at CIMM. “Inaccuracies in IP-to-household data can erode advertiser confidence in its reliability for audience targeting, attribution and measurement. Greater transparency and stronger standards are the essential next step to unlocking scalable, accurate addressable advertising. We hope strongly that this study is a positive next step in developing more robust quality controls and checks across the market and looking forward to working with stakeholders to deliver real improvements. This is a fixable problem.”

Netflix reported on Wednesday that it is using a new viewership metric, monthly active users, which it says will more accurately represent the reach of its ad-supported tier. “After speaking to our partners, we know that what they want most is an accurate, clear, and transparent representation of who their ads are reaching,” wrote Amy Reinhard, President, Adverting, on the company’s website. “Our previous measurement (which was based on account profiles) didn’t represent all of the engaged people who are in the room watching.” Reinhard says the service now counts 190 million active users for its ad-supported tier.

Tom Bergeron, who hosted ABC’s “Dancing With the Stars” from its launch in 2005 until 2020 – when he was critical of the show’s decision to add former White House press secretary Sean Spicer to the season 28 cast – is returning to the show as a guest judge. He’ll appear on the show’s 20th anniversary special on Tuesday, November 11.

Small teams, limited budgets, talent shortages, and economic pressures make it harder for mid-market marketing organizations to compete with larger brands, according to new research from WARC and Intuit Mailchimp. A survey of marketing leaders across the US, UK, Canada, Australia and New Zealand found:
· Spend is concentrated in just a handful of channels, often skewed toward short-term digital tactics, while owned media like email and SMS remain underutilized growth engines.
· Companies with broader martech adoption are more likely to experiment and feel competitively stronger.
· Marketing teams that commit to AI adoption as a structured journey can turn efficiency gains into sustained growth, while those that delay risk ceding ground to faster-moving competitors.

The ad industry faces four million infected CTV bot devices generating extreme volumes of invalid traffic daily, according to a report from DoubleVerify and Roku, Global Insights: Trends in the Modern Streaming Landscape. Since 2023, DV and Roku have partnered to block billions of fraudulent ad requests imitating Roku device traffic across the streaming ecosystem. The companies maintain this marked reduction demonstrates the effectiveness of DV and Roku’s combined technologies, including Roku’s proprietary Advertising Watermark, which ensures inventory authenticity and curbs invalid traffic (IVT) at scale. “CTV remains one of the fastest-growing channels in digital advertising and, unfortunately, one of the most targeted by fraudsters due to high CPMs and the relative newness of the ecosystem,” said Mark Zagorski, CEO of DoubleVerify. “Our work with Roku shows how proactive, collaborative innovation can deliver real, measurable results for advertisers.”

FuboTV has launched Fubo Channel Store, a central location for its standalone plans that enables subscribers to access the programming they subscribe to in a central hub without exiting their Fubo app. Premium standalone subscriptions currently available in the Fubo Channel Store include DTC services from multiple regional sports networks in select markets as well as DAZN One, Hallmark+, MGM+, Paramount+ with Showtime and Starz.

Canela Media has launched Canelitas, a new short-form content destination on Canela.TV. Canelitas delivers micro-episodes featuring some of Canela Media’s titles and classics. The debut includes AI-enhanced English dubbing, and AI virtual product placement.

TLC’s “90 Day Fiancé: Before the 90 Days” returns for a season eight on Sunday, December 7 at 8p.

Freeform’s annual “25 Days of Christmas” event returns Monday, December 1, with classics, fan-favorite films and new specials. First out of the gate: “Richie Rich’s Christmas Wish” at 7a.

Dame Helen Mirren has been named the recipient of the 2026 Cecil B. DeMille Award, presented on “Golden Eve,” the new primetime special honoring recipients of the DeMille and Carol Burnett Awards. The special airs Thursday, January 8 at 8p on CBS, ahead of the Golden Globes on Sunday, January 11.

Discovery Channel breaking news special “Louvre Heist: Minute by Minute” premieres Wednesday, November 26 at 10p.

NewsNation special “America’s Greatest Warriors” airs Veterans Day, Tuesday, November 11 at 10p.

Also in honor of Veterans Day comes three-hour special “MeTV Remembers the M.A.S.H. Finale,” at 6p.

Main Street Sports Group, owner of FanDuel Sports Network, has extended its local media rights agreements with the Milwaukee Brewers, Cincinnati Reds, and Kansas City Royals. Fans can continue to watch in-market games on cable, satellite, and vMVPD services, or stream through TV Everywhere (TVE) and FDSN’s direct-to-consumer app, available on iOS, Android, smart TVs, connected devices, and Prime Video Channels

Vice TV inked a deal with the Professional Fighters League that makes it the US home for the linear telecasts of 10 international PFL MENA and Africa events, including both the MENA Championships on December 5 from Saudi Arabia and the Africa Championships on December 20 from Benin, West Africa.

Prime Video will broadcast the NWSL quarterfinal match between the Seattle Reign at Orlando Pride on Friday, November 7 at 8p.

Cineverse has acquired North American distribution rights to “Pan’s Labyrinth,” with plans to release the 2006 film not only in theaters in 2026, but also home entertainment, VOD and streaming, plus develop additional original content including podcasts.

Today’s Trivia Question
Which TV character’s best friends were named Zack and Geena? (Email your answer to trivia@cynopsis.com and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.)