| A CYNOPSIS MESSAGE FROM OMEDA |
IN THE NEWS |
| According to reports, prolific showrunner, director, writer and creator Taylor Sheridan’s relationship with Paramount is headed for the “train station,” after he inked a multiyear deal with NBCUniversal. Sheridan’s shows, including “Yellowstone” (and spinoffs “1923” and “1883”), “Landman,” “Lioness,” “Tulsa King” and “Mayor of Kingstown,” brought big ratings to Paramount but also had high costs. Sheridan’s NBCU deal doesn’t officially start until 2029, giving him three more years with Paramount, where he is expected to continue to deliver new episodes of “Mayor of Kingstown,” “Landman,” “Lioness,” “Tulsa King” and three upcoming “Yellowstone” spinoffs – “The Dutton Ranch” and “The Madison” for Paramount+ and “Y: Marshals” for CBS. Sheridan also has a music reality series, “The Road,” in the works for CBS. Even though Paramount Skydance CEO David Ellison called Sheridan “a singular genius with a perfect track record” in the past, his shows were costly – as much as $20 million per episode according to some reports – and the cowboy creator lost some key executive backers – including Paramount Global co-CEO Chris McCarthy – in the wake of the merger.
“CBS Evening News” co-anchor John Dickerson will leave at the end of the year, calling into question the future of nightly news on the network, recently acquired by Skydance and headed by controversial internet news figure Bari Weiss.
“Local news: At the end of this year, I will leave CBS, sixteen years after I sat in as ‘Face the Nation’ anchor for the first time,” Dickerson wrote on Instagram. “I am extremely grateful for all that CBS gave me—the work, the audience’s attention and the honor of being a part of the network’s history—and I am grateful for my dear colleagues who’ve made me a better journalist and a better human. I will miss you.”
Cable network MSNBC is scheduled to officially change its name to MS NOW on November 15, according to reports. The channel is slated to be spun off from NBCUniversal in the next few months to be part of a new publicly traded company called Versant. The new name also comes with a new marketing campaign: “Same Mission. New Name.” MSNBC first unveiled the new moniker, an acronym for “My Source for News, Opinion and the World” in August.
Erika Kirk, widow of Charlie Kirk and CEO of Turning Point USA, will sit down with Fox’s Jesse Watters on “Jesse Watters Primetime” at 8 p.m. on November 5 for her first TV interview since her husband was assassinated.
While it continues to investigate a possible sale and a pending split into two separate publicly traded companies, Warner Bros. Discovery said it will go ahead with a planned Upfront presentation for its Discovery Global unit at The Theater at Madison Square Garden in New York on Wednesday morning, May 13.
As previously announced, Discovery Global will continue to represent the domestic advertising inventory of Warner Bros. in the 2026/27 Upfront and beyond. The presentation will highlight brands such as Adult Swim, Bleacher Report, CNN, Discovery, Food Network, HBO, HGTV, Investigation Discovery (ID), Magnolia, OWN, TBS, TLC and TNT Sports, as well as HBO Max and discovery+. Warner Bros. Television, Warner Bros. Motion Picture Group and DC Studios will also be featured.
“While the structure of our company is transforming, our shared commitment to creating meaningful connections between audiences and brands remains stronger than ever,” said Ryan Gould, president of U.S. Ad Sales, Go to Market at Warner Bros. Discovery. “We’re looking forward to showcasing how the world-class portfolios of both Discovery Global and Warner Bros. can connect advertisers with high-impact consumer engagement and drive unmatched value.”
NewsNation unveiled its plans for coverage of the 2025 gubernatorial, state legislative and special elections taking place across the country on election day, November 4, adding that it will once again partner with Decision Desk HQ (DDHQ) to provide real-time election results, voting analysis and projections and race calls.
The network will present “Decision Desk 2025” live from 7-10 p.m., co-anchored by Chris Cuomo, Elizabeth Vargas, Leland Vittert and Chris Stirewalt. “NewsNation Now” anchor Connell McShane will break down voting results and provide up-to-the-minute reporting from the network’s Election Big Board in New York throughout the evening. At 10 p.m., McShane and “NewsNation Now” anchor Nichole Berlie will co-host a two-hour special, providing the latest projections and summarizing key race results. Leading up to election day, senior national correspondent Brian Entin will hit the road in a NewsNation RV as part of a special segment entitled, “Driving the Vote: The Pulse of the People,” interviewing everyday Americans about the issues that matter to them most from five locations – Millcreek, Utah; Milwaukee, Wisconsin; Burlington, Vermont; rural Ohio; and New Jersey.
On election night, senior national correspondent Laura Ingle will be in New York, national correspondent Jessica Kartalija in New Jersey, national correspondent Nancy Loo in California and Washington correspondent Joe Khalil in Virginia. White House correspondent Kellie Meyer will provide live reaction from the White House, while national correspondent Ali Bradley will cover the latest developments on the immigration crackdown from the U.S.-Mexico border in Texas, and foreign correspondent Robert Sherman will report live from Tel Aviv, Israel, on the Israel-Hamas conflict. On Wednesday from 6-9 a.m., the network will present a special edition of “Morning in America” co-hosted by Keleigh Beeson from Chicago and “The Hill’s” Blake Burman from Washington, D.C. |
 |
CONVERGENT TV WORLD 2026
Be Seen. Be Heard. Be There.
At Convergent TV World March 5-6, 2026, the brightest minds in streaming and ad innovation meet.
Lock in your – sponsorship and lead the dialogue that drives what’s next.
LEARN MORE |
NEW & RETURNING SERIES |
| For sneak peeks, go to Cynopsis Trailer Park.
Episode two of HBO’s original drama series “IT: Welcome to Derry,” from Warner Bros. Television, will debut early on HBO Max in celebration of Halloween, beginning Friday, October 31 at 3 a.m. The episode will also air on HBO on Sunday, November 2 at 9 p.m. Subsequent episodes of the eight-episode season will continue to air Sundays on HBO and HBO Max leading up to the season finale on December 14.
“Fear Factor: House of Fear” is set to premiere January 2026 on Fox, starring Johnny Knoxville. |
The AMC+ series “The Assassin” will premiere in the US on November 20, with additional episodes dropping weekly on Thursdays. The six-episode series stars Keeley Hawes (“Bodyguard,” “Orphan Black: Echoes,” “Line of Duty”) and Freddie Highmore (“The Good Doctor,” “The Bates Motel,” “Leonardo”).
“The Rocky Mountain Mortician Murder,” a three-part docuseries about a case that rocked a small, close-knit Colorado community, will premiere on Investigation Discovery on November 26 at 8 p.m. Episodes will be available to stream on HBO Max. |
Today’s Premieres
Paramount+: Don’t Date Brandon
Netflix: Physical: Asia; Nightmares of Nature
ID: American Monster, 10 p.m. |
COMING UP |
“Little Disasters,” the six-part psychological thriller adapted from the bestselling novel by Sarah Vaughan (“Anatomy of a Scandal”), will debut all episodes on Thursday, December 11, exclusively on Paramount+ in the U.S., Canada, GSA, Italy and Latin America. The series focuses on a decade-long friendship among Jess (Diane Kruger), Liz (Jo Joyner), Charlotte (Shelley Conn) and Mel (Emily Taaffe), four expectant mothers who were thrown together with little in common apart from their due dates but have been there for one another throughout motherhood.
Boat Rocker Studios said its live-action teen drama series, “The Next Step,” will launch a new live touring show — “The Next Step: Legacy World Tour” — February through April with performances across Canada, the UK, Ireland and Australia. The series is broadcast in over 120 countries and has aired more than 250 episodes over its 10-season run, with season 10 available on CBBC and BBC iPlayer in the UK, ABC in Australia and YTV in Canada. Boat Rocker also introduced a new spinoff, “The Next Step: Cheer,” which has been commissioned by CBBC/BBC iPlayer and takes audiences inside the exciting world of competitive cheerleading. The tour features Victoria Baldesarra (Michelle), Trevor Tordjman (James), Briar Nolet (Richelle), Jordan Clark (Giselle),Noah Zulfikar (Kingston), Emmerly Tinglin (Kenzie), Carter Musselman (Heath), Alex Chaves (Piper), Benjamin Williams (Pete), and Shane Mahabir (Ethan).
INSP kicks of its Salute to Veterans, honoring the stars of Western movies who served in the military, on November 1-9 at 9 p.m., 11 p.m. and 11:30 p.m. Other stunts for the month include a slate of Western romance movies (Fall for a Cowboy), November 2-30; and Western rival movies (Clash of the Cowboys) on November 22. INSP’s movie lineup for the month includes “Once Upon a Time in the West,” “The First Texan,” “Raw Edge,” “Hostile Guns,” “Day of the Outlaw” and “The Proud Ones.” |
 |
| CABLEFAX MOST POWERFUL WOMEN
Where the Industry’s Most Powerful Voices Meet
On Dec. 4, Cablefax honors the women redefining leadership and innovation. Join as a sponsor to gain visibility across pre-event marketing, on-stage moments, branded content, and post-event coverage. Headline, Luminary, and Experience Enhancer packages are still available—don’t miss your chance to align your brand with industry excellence.
Contact us today to claim your spot.
LEARN MORE |
STREAMING |
| DirecTV Hospitality and Google TV reached an agreement to bring a personalized streaming experience to hotels across the country, integrating Google TV’s business-to-business version of the Android TV operating system into DirecTV’s Advanced Entertainment Platform. Full deployment is scheduled for 2026.
The Advanced Entertainment Platform (AEP) is DirecTV’s customizable in-room entertainment offering that allows hotel guests to access live TV, streaming apps and on-demand content. The integration of Google TV into the AEP will allow hotel guests to access streaming platforms like Netflix, HBO Max, Disney+, Apple TV, Paramount+, Amazon Prime Video and YouTube; their personal streaming accounts through QR code authentication; and, with Google Cast, stream content directly from their personal devices to in-room televisions.
According to Variety, NASCAR and Words + Pictures have teamed up on new docuseries “Rising,” which will give a behind-the-scenes look at three up-and-coming NASCAR drivers. The five-episode series will stream November 17-21 on NASCAR’s YouTube channel, following drivers Carson Hocevar, Jesse Love and Rajah Caruth. |
TECH REPORT |
| Yahoo DSP has added four new commerce media partners ahead of the holidays — Dollar General Media Network (DGMN), DoorDash, Nextdoor and StockX — to help advertisers reach holiday shoppers across every screen. According to Yahoo DSP, 44% of commerce companies plan to increase holiday programmatic budgets this year, while 89% of consumers say they’ll spend the same or more than last year. With commerce data ranking behind first-party data on advertisers’ holiday priorities, the brands that combine reach with smarter targeting will be better positioned to capture demand. And the four new partners have plenty of reach – Dollar General Media Network (DGMN) has more than 90 million unique profiles and a 20,000 store footprint, with 75% of the US population living within five miles of a Dollar General store; DoorDash has 50 million global monthly active users; Nextdoor reaches one in three US households, connecting 100M+ neighbors globally; and StockX has more than 30 million monthly unique visitors.
Younger gamers spend more screen time gaming than TV & movie viewing, according to Hub Entertainment Research’s new report, “Gaming 360.” On average, younger gamers 16-24 spend 32% of their weekly screen time on gaming, compared to 19% watching TV & movies. Gaming trails only social media time (40% of weekly screen time) for these gamers. Gaming with friends is the top preferred content when young people get together, with 34% of young gamers choosing gaming vs. watching movies (23%) or TV (20%) or about twice as high as people aged 35+. Younger people also discover new movies, music and brands through games like “Fortnite,” according to the report, with 55% of gamers playing titles based on film, TV, comic or toy IP, and 62% interested in watching shows or films adapted from games. About 44% of gamers say they have downloaded branded, playable content, from top TV, movie and fashion brands.
“These trends on gaming are less about games stealing time from TV viewing, and more about how gaming has changed expectations for how consumers, especially younger ones, prefer to interact with entertainment,” said Jason Platt Zolov, Senior Consultant at Hub and study author. “From connecting with friends to how brands reach consumers to how franchises are built, gaming reflects the best ways that fans embrace the content they love.” |
 |
RATINGS |
| Halloween continues to hit a sweet spot for Food Network — Monday night’s “Halloween Baking Championship” posted a 0.72 P25-54 / 0.96 W25-54 L3 rating, up +60% and +45% respectively vs. prior six weeks and ranking as the No. 1 non-news/sports ad-supported cable program of the night among P/W 25-54. Tuesday night’s “Bobby’s Triple Threat” posted a season high 0.54 P25-54 / and series high 0.63 M25-54 L3 rating, up + 30% and +70% respectively vs. prior six weeks and ranking as No. 1 non-news/sports ad-supported cable program of the night among M25-54 while “Alex vs America” posted a 0.41 P25-54 / 0.41 M25-54 L3 rating, up +58% and +74% respectively vs. prior six weeks. |
SPORTS REPORT |
| Corporate Traveler and the Houston Rockets unveiled a multiyear renewal of their partnership agreement through the 2027-28 season. Corporate Traveler will continue as an “Official Partner of the Houston Rockets” and serve as the team’s travel management provider, supporting all organizational travel needs. Corporate Traveler is debuting a new campaign, the “Executive Assistant All-Star” recognition program, designed to identify and celebrate the professionals who manage their company’s business travel programs and ensure smooth, efficient travel experiences for their executives. Companies can nominate deserving executive assistants via an online sweepstakes. Starting in November, Corporate Traveler will spotlight one executive assistant each month during the Rockets’ regular season. Honorees will receive game tickets, a personalized jersey and be featured on team social channels and on the in-arena videoboard.
Attention sports fans: The Sports Equinox, when the four major professional sports leagues (NFL, MLB, NBA and NHL) play on the same day, will next occur on October 27. According to the latest data from Tatari, it will be a big opportunity for advertisers looking to capture national-scale attention across linear and CTV. According to Tatari, 21% of active CTVs tuned into Monday Night Football last year, and about 16% watched the World Series — with more than half of all sports viewers watching both. In California, home of NL champs the Los Angeles Dodgers, nearly 1 in 5 TVs watched the World Series, and local reach could skyrocket with a home state team in the Fall Classic.
According to AppScience.ai, NBA fans are 2.3 times more likely to visit casual dining restaurants and are 1.76 times more likely to shop at grocery stores. In addition, the researcher says NBA viewers are nearly 5 times more likely to watch Holiday content, and fans of the sport embrace AVOD and FAST services and have a high affinity for comics, photography and social apps.
“We’re seeing that NBA fans aren’t just watching the game; they’re shaping culture across multiple screens,” said Helen Lum, EVP at App Science. “This audience is highly active, socially connected and responsive to brand messaging across streaming, dining and digital environments. For advertisers, that means endless opportunities to connect authentically before, during and after the game.” |
EXECUTIVE MOVES |
| Independent agency The Shipyard said it has appointed Stephani Estes as chief media officer. |
 |
This Day in History
1886: The Statue of Liberty is dedicated by President Grover Cleveland and celebrated with the first confetti (ticker tape) parade in New York City.
Answer to Our Last Trivia Question
The cast of which short-lived series included Jonah Hill, French Stewart and Will Forte? “Allen Gregory” (2011). Kudos to: Justin Pierce-JP Consulting Group/LA; Rory Rosegarten-The Conversation Company, Ltd./ Manhasset, NY; Gerry Bixenspan-TV Marketing Inc./NYC; Tom Moore-Kalt Productions/LA; Scott Deaner-Horizon Media/Richmond, VA; Ken DuBow-DuBow Media Distribution/LA
Today’s Trivia Question
What 1990s variety show was led by a then-rising stand-up comic and boasted a member of the E-Street band as musical director, but only lasted two episodes? (Email your answer to mjfarrell9865324@gmail.com and be sure to include your name, company, city and time zone. Unofficial rules: a limit of four answers per time zone.) |
NATIONAL SALES MANAGER>>
HEARST MEDIA PRODUCTION GROUP/CHARLOTTE, NC:
Oversee daily sales pipeline operations focused on national sponsorships, integrations, and branded content tied to unscripted programming. Manage and coach the Business Development team, drive outbound activity, shape proposals and pricing, and lead CRM strategy, reporting, and optimizations via Salesforce. Full info HERE
ASSOCIATE PRODUCER >>
NTD/WASHINGTON, DC:
Pitch story ideas and write scripts/segment outlines as well as research guests and interview topics. Book guests and coordinate interviews. Help with logistics and sometimes field production. Support shoots and ensure production runs smoothly. Review footage and work with editors to shape final episodes. Write headlines, teasers, and social posts. Full info HERE
DIRECTOR, HUMAN RESOURCES AND ADMINISTRATION >>
THE JIM HENSON COMPANY/HOLLYWOOD, CA: Responsible for all HR functions and oversight of administrative and management needs. This strategic role is charged with operating from a customer service driven viewpoint that prioritizes employee satisfaction as well as enforce legally compliant policies, increase efficiency by implementing administrative and record-keeping best practices. Full info HERE
SENIOR DESIGNER >>
REELZ CHANNEL/ALBUQUERQUE, NM: Responsible for the concept, design and execution of various motion graphics projects for on-air promo and sales presentations. Will be required to design and create graphics for social media, digital and print. Must be able to follow brand guidelines and expand and change the brand look when necessary. Full info HERE
EVP, COMMERCIAL & TECHNOLOGY TRANSACTIONS, LEGAL & BUSINESS AFFAIRS >>
A+E GLOBAL MEDIA/NY(HYBRID): Oversee the three major areas of commercial transactions (comprised of supporting the Distribution, Total Media Solutions and Global Content Sales divisions) and the adjacent areas supported by the attorney teams that principally support those divisions (including vendor management and privacy). Full info HERE
SR. DIRECTOR OF SALES, KSTU & KUPX >>
THE E.W. SCRIPPS COMPANY/SALT LAKE CITY: Leverage our suite of advertising solutions to unlock growth opportunities for local and national businesses. Play a role in driving the station’s revenue goals as well as serving as the home station for Utah’s new NHL team. Collaborate with our production team to create campaigns that connect our clients with their customers in meaningful ways. Full info HERE
DIGITAL MEDIA BUYER >>
FURMAN ROTH ADVERTISING/NY(HYBRID): Plan, launch, and optimize digital marketing campaigns across various paid media channels (including Display, Google products, Paid Social, CTV, and Programmatic, etc.) while managing budgets effectively. Support the execution of media plans across platforms, overseeing targeting, budget allocation, and performance tracking to drive campaign success. Full info HERE
ACCOUNT DIRECTOR; CTV BRAND PARTNERSHIPS – MID WEST/WEST COAST
FUTURE TODAY
REMOTE
Build, maintain and expand a pipeline of sales targets, contacts, and sales opportunities leveraging your relationships with a heavy focus on new business revenue. Build/nurture relationships with the investment, strategy, precision and digital agencies as well as clients. Also maintain an ongoing knowledge of the streaming media landscape. Full info HERE
DIRECTOR, AD MARKETING & SALES >>
THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships with key advertisers, media agencies, and brand partners. Full info HERE
PROFESSIONAL LECTURER OF COMMUNICATION/SPORTS BROADCASTING >>
MARIST UNIVERSITY/ POUGHKEEPSIE, NY: Teach studio and field broadcasting and new media courses in sports media and journalism as well as be able to teach a studio course on producing a newscast and help students live stream a podcast or produce short-form feature content suitable for social media streaming. Also demonstrate through their teaching, professional activity, and service. Full info HERE
SALES LEAD – AGENCY PARTNERSHIPS
UPWAVE
NEW YORK, NY
Build and manage relationships with our agency partners – mostly targeting media buyers and planners – and help them see the value of adding Upwave measurement to The Trade Desk campaigns. You will both leverage your existing network and open new doors to achieve aggressive but achievable sales targets. Full info HERE |
|
|