By Sanjay Macwan, Senior Vice President & Chief Technology Officer, NBCUniversal Media Labs. When I was in college I once slogged for more than 24 hours with hardly any sleep to code a final software-programming project. The work was intense, but in the end, productive and gratifying and it remains one of my most enduring […]
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The World Cup Goes Digital
by Chris Wagner, Executive Vice President, NeuLion. The 2014 World Cup is going to be a memorable one in terms of glamour matches, big money and global audiences. But for me, it’s the technology that is really going to be a game changer not only for viewers who will be watching on a range […]
Integrating First and Second Screen Experiences….it begins with Consumer Behaviour
By Michael Lantz, CEO, Accedo While the usage of mobile devices has exploded over the past ten years, television remains incredibly popular and powers the largest content industry in the world with an estimated worth of $200B annually. The holy grail of next generation connected devices is to linkthe first screen (TV) with […]
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Family Viewing…..A Tradition That Continues
By William J. Abbott President and Chief Executive Officer, Crown Media Family Networks. There was a time when gathering in front of the television set was a family tradition. It was a unifying experience, with all members of a household enjoying common entertainment together. Choices were generally limited, but most everything on the dial […]
What’s Behind the Resurgence of the Historical Miniseries
By Stephen David, President and Executive Producer, Stephen David Entertainment As a child, I was obsessed with World War II. American’s greatest victory provided a classic story of good versus evil, with iconic heroes and monstrous villains fighting for the future of humanity. The version of the story I learned then was […]
Post-NewFronts: So Now What?
Four Questions We Should All Be Asking Now By: Dan Goodman, Bill Masterson & Danny Fishman Believe Entertainment Group: @BelieveEntGrp This year we saw a record number of NewFront presentations from companies of all shapes and sizes, including the likes of Hulu, AOL, Yahoo, PBS, […]
Will you ever have just one digital ID?
by Dan Wade, Activation Lead, LockerDome Despite all efforts to the contrary, the vast majority of Internet users will never form a single digital identity. As early as 2007, the term “digital schizophrenia” was being used to address the idea of a disparity between users’ real lives and the ones they were creating […]
NewFronts are Primetime
By Julie Van Ullen, Vice President of Member Services, IAB After the first week of NewFronts, which were chock full of TV quality original digital video programming, A-list talent, and multiple deals being announced onstage, it is clear that this marketplace has matured significantly over the past year. If 5000 […]
Maximizing Your Upfronts Efforts
by Dan Pappalardo, Founder and CEO, Troika. Editor’s Note: Tomorrow Troika will publish a whitepaper “Upfronts: Maximizing Impact.” Here is an exclusive preview. If it’s spring, it’s the Upfronts. The Upfront process has been a staple of our industry since 1962, when ABC decided to premiere all of its […]
Why Earth Day Matters
By Mark Kitchell, director, producer and writer of American Masters: A Fierce Green Fire. Kermit the Frog had it right: it’s not easy being green. As we prepare to celebrate Earth Day #44 tomorrow, those of us concerned with environmental protection face a conundrum. Earth Day […]
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Reinventing the Ritual
The television Upfront has survived streaming, cord-cutting, and the rise of programmatic — but 2026...Outcomes Over Inventory: Disney Advertising’s 2026 Upfront View
The Upfront is changing — and few people have a better view of that shift...Built for This Moment: Telemundo’s 2026 Upfront Play
As the 2026 Upfront season heats up, Telemundo arrives with momentum — and a clear...
