by Dan Pappalardo, Founder and CEO, Troika. Editor’s Note: Tomorrow Troika will publish a whitepaper “Upfronts: Maximizing Impact.” Here is an exclusive preview. If it’s spring, it’s the Upfronts. The Upfront process has been a staple of our industry since 1962, when ABC decided to premiere all of its […]
CynCity
Why Earth Day Matters
By Mark Kitchell, director, producer and writer of American Masters: A Fierce Green Fire. Kermit the Frog had it right: it’s not easy being green. As we prepare to celebrate Earth Day #44 tomorrow, those of us concerned with environmental protection face a conundrum. Earth Day […]
Tell Ron Burgundy to Turn Out The Lights…
By Lee Abrams, Co-Founder & Chief Content Officer of TouchVision Given the ongoing decline in viewership for cable news, I have to think the end is near for television anchors as we generally watch and listen to them today. Personality will always be a component, but the anchor is on life support. […]
Advertisement
From Monolith to Multiform: Managing Complexity in Children’s Media
By David Kleeman, SVP of Insights Program and PlayVangelist, PlayCollective, New York. When I entered the industry, children’s media was pretty simple: Saturday morning TV and PBS. Both viewed the children’s audience as a monolith; the networks aimed cartoons at 6- to 11-year-olds and PBS covered preschoolers (and then, only with Mister Rogers Neighborhood […]
At NAB: What Linear TV Can Teach Digital
By James Ackerman Executive Chairman, Broadway Systems Do you remember that scene in “Back to the Future” when Marty (a young Michael J. Fox), having travelled back in time from the 1980’s to the pre-diet soda 1950’s walks into a soda fountain shop? The proprietor, Lou, brusquely asks Marty, “You gonna order something, kid?” […]
The NCAA and the Interactive Digital Experience
The Latin World of Hollywood and Its Challenges.
by Lynnette Ramirez, Vice President Programming, NUVOtv In 2002 I optioned a feature film script given to me by the still photographer working on Two Days, an indie film starring Paul Rudd that I was co-producing. The script was by a recent USC film school grad and was a beautifully […]
Spring – It Only Gets Better From Here…Right?
2014 Is The Year of Digital Activation for Media Companies
By Gabe Lozano, Co-founder & CEO of LockerDome Tell me and I forget. Show me and I remember. Involve me and I understand. The above quote — attributed to everyone from Ben Franklin to Confucius — is typically trotted out glibly to young teachers as an exhortation to do more than simply lecture their […]
The Paley Center’s Pat Mitchell: Free to be…You and Me
It was forty years ago tonight that Marlo Thomas’s Free to Be … You and Me premiered on television and, unlike many specials from that era that entertained only to eventually fade from memory, it has remained a touchstone for generations, one that has found a very special place in the hearts of millions for the important […]
CynCity
Cynsiders
Raising the Bar: Redefining Inclusion and Authenticity in Unscripted Storytelling
As audiences grow more discerning, the expectations for inclusive storytelling are evolving beyond representation alone....From Small-Town Story to Global Hit: Inside Sullivan’s Crossing’s Winning Formula
What turns a series into a global hit? “Sullivan’s Crossing” returns for Season 4 on...The Measurement Maturity Playbook: What CMOs Need at Every Stage of Growth
By Chelsea Cramer, Founder of Base Note Data Nearly every CMO has walked into...
