By Mark Kitchell, director, producer and writer of American Masters: A Fierce Green Fire. Kermit the Frog had it right: it’s not easy being green. As we prepare to celebrate Earth Day #44 tomorrow, those of us concerned with environmental protection face a conundrum. Earth Day […]
CynCity
Tell Ron Burgundy to Turn Out The Lights…
By Lee Abrams, Co-Founder & Chief Content Officer of TouchVision Given the ongoing decline in viewership for cable news, I have to think the end is near for television anchors as we generally watch and listen to them today. Personality will always be a component, but the anchor is on life support. […]
From Monolith to Multiform: Managing Complexity in Children’s Media
By David Kleeman, SVP of Insights Program and PlayVangelist, PlayCollective, New York. When I entered the industry, children’s media was pretty simple: Saturday morning TV and PBS. Both viewed the children’s audience as a monolith; the networks aimed cartoons at 6- to 11-year-olds and PBS covered preschoolers (and then, only with Mister Rogers Neighborhood […]
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At NAB: What Linear TV Can Teach Digital
By James Ackerman Executive Chairman, Broadway Systems Do you remember that scene in “Back to the Future” when Marty (a young Michael J. Fox), having travelled back in time from the 1980’s to the pre-diet soda 1950’s walks into a soda fountain shop? The proprietor, Lou, brusquely asks Marty, “You gonna order something, kid?” […]
The NCAA and the Interactive Digital Experience
The Latin World of Hollywood and Its Challenges.
by Lynnette Ramirez, Vice President Programming, NUVOtv In 2002 I optioned a feature film script given to me by the still photographer working on Two Days, an indie film starring Paul Rudd that I was co-producing. The script was by a recent USC film school grad and was a beautifully […]
Spring – It Only Gets Better From Here…Right?
2014 Is The Year of Digital Activation for Media Companies
By Gabe Lozano, Co-founder & CEO of LockerDome Tell me and I forget. Show me and I remember. Involve me and I understand. The above quote — attributed to everyone from Ben Franklin to Confucius — is typically trotted out glibly to young teachers as an exhortation to do more than simply lecture their […]
The Paley Center’s Pat Mitchell: Free to be…You and Me
It was forty years ago tonight that Marlo Thomas’s Free to Be … You and Me premiered on television and, unlike many specials from that era that entertained only to eventually fade from memory, it has remained a touchstone for generations, one that has found a very special place in the hearts of millions for the important […]
Welcome to Cynsiders
The Cynsiders column is a platform for industry leaders to reach out to their colleagues followers and the public at large. In their own words, they address breaking news, issues of the day, and the larger changes going on in the ever-evolving world of television, video and digital. Unique to cynopsis, Cynsiders lives on the […]
CynCity
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Beyond Retrospective Damage Control: Cutting Off Harmful Content at the Source
By Fiona Salmon, Managing Director at Mantis Content moderation has become one of the most...From Cart to Couch: How Retail Data Is Powering the Next Era of Premium Video
The lines between retail media and premium video are disappearing fast – and the convergence...TV And Video Convergence Is ‘Fair’ At Best: Here’s What 10 Execs Want Fixed In 2026
By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. Convergent...
