By Brad Schwartz, President of Entertainment and Media at POP I love a band called The Tragically Hip (yes…I’m Canadian). My passion for The Hip started when I was 18. I discovered them. I went to the shows. All the shows. I got my CD signed. I told everyone about them. I bought the T-shirt. […]
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Happy News!
On August 30, Sandie Lanza, AE at KESQ in Palm Springs was married to Bob Ware, AE at CBS Local 2, Palm Springs. Congrats!
Racing to Capture Generation Z Loyalty, Brands Must Be Quick on Their Feet
By Michael Lowe, President, A Parent Media Co. Inc. and founder, Kidoodle.TV When you work in the children’s programming space, the phrase “Generation Z” comes up frequently. But while defining Gen Z as the kids born roughly after 1995 is easy, actually understanding the needs and desires of the youngest, most digitally ensconced […]
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Why TV Audiences Find “Satisfaction” in Complex, Modern Love Stories
By Sean Jablonski, Creator/EP of USA’s Satisfaction My wife has never slept with an escort. I want to get that out of the way up front. Since production began on Satisfaction early this year I have, believe it or not, been asked that question numerous times. If not outright, the implication […]
Reality TV Must Either Evolve or Die — Here’s Why & How
By Jeff Collins, President, Collins Avenue “A show about girls who take dance class, and their mothers? You must be kidding. Who wants to watch that?” I heard it more than once when my company was developing the Lifetime reality series Dance Moms, and it taught me a great lesson: If you bring […]
A New Window on Kids and Screen Time
By David Kleeman, SVP of Insights Programs and PlayVangelist for PlayCollective When I was a child, my grandmother had an amazing apartment above the East River in New York. I could sit for hours watching the boats and no one ever expressed concern that I was getting too much “window time.” Today, as […]
What the Ice Bucket Challenge Teaches About Charitable Marketing
By Erica Martinez, planning director at Saatchi & Saatchi Wellness A month ago, the phrase “ice bucket challenge” didn’t have much meaning. But fast forward to today, and there are world leaders, celebrities and regular folks getting dunked over the head on with an ice-cold bucket of water on video … all in […]
Respect the Hustle, Mind the Medium: A New Era of Bands, Fans, and Artists
By Keith Clinkscales, CEO of REVOLT Media & TV “Our freedom of speech is freedom or death. You gotta fight the powers that be” – Public Enemy “A mind full of fire and a fistful of steel” – Rage Against the Machine This was the heartbeat of music culture not so long ago […]
Open Wide The Gates
by Dan Wade, Activation Lead for LockerDome Facebook’s rules for liking pages have shifted once again, and this time a staple of Facebook marketing is on the chopping block. As of November 5, like-gating — the name for forcing users to like a page in order to enter a contest or receive access to […]
When Tricky Dick Met His Match
On August 8, 1974, Richard M. Nixon resigned his presidency in the wake of a 26 month-long investigation into the June 1972 Watergate burglary. Forty years later, it is difficult to imagine a major political scandal taking more than 2 years to unfold. News didn’t go viral….there was no “viral.” The story developed slowly by […]
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Raising the Bar: Redefining Inclusion and Authenticity in Unscripted Storytelling
As audiences grow more discerning, the expectations for inclusive storytelling are evolving beyond representation alone....From Small-Town Story to Global Hit: Inside Sullivan’s Crossing’s Winning Formula
What turns a series into a global hit? “Sullivan’s Crossing” returns for Season 4 on...The Measurement Maturity Playbook: What CMOs Need at Every Stage of Growth
By Chelsea Cramer, Founder of Base Note Data Nearly every CMO has walked into...
