Lena and Charlotte Biscuiti – twin daughters of The Lippin Group SVP Matt Biscuiti and his wife Nicole Marousek – turned 1 on November 12th. Happy Birthday!
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Happy News!
Kaiya Karina LaPack was born on Thursday, October 23rd at Providence Tarzana Medical Center. Her proud parents are Kannie Yu LaPack, Vice President, Publicity at Lifetime, and Landon LaPack. Congrats!
Can TV really change the world? Just ask ‘To Russia With Love’
By Laura Michalchyshyn, President Sundance Productions It’s something no one can really plan for when making a documentary: The moment when a great character – a great person – comes to you, the filmmakers. That’s what happened to us earlier this year, while in the midst of filming To Russia With Love, an […]
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How Showtime Can Turn ‘Twin Peaks’ 2.0 Into a 21st Century Success Story
By Erica Martinez, planning director at Saatchi & Saatchi Wellness Full disclosure: In addition to being a career marketer, I am a huge Twin Peaks fan. I spent much of October rejoicing over the news that after 25 years – just as Laura Palmer promised – the show would be back on air, […]
When Something Earns A Culture Of Fandom, it Pops
By Brad Schwartz, President of Entertainment and Media at POP I love a band called The Tragically Hip (yes…I’m Canadian). My passion for The Hip started when I was 18. I discovered them. I went to the shows. All the shows. I got my CD signed. I told everyone about them. I bought the T-shirt. […]
Happy News!
On August 30, Sandie Lanza, AE at KESQ in Palm Springs was married to Bob Ware, AE at CBS Local 2, Palm Springs. Congrats!
Racing to Capture Generation Z Loyalty, Brands Must Be Quick on Their Feet
By Michael Lowe, President, A Parent Media Co. Inc. and founder, Kidoodle.TV When you work in the children’s programming space, the phrase “Generation Z” comes up frequently. But while defining Gen Z as the kids born roughly after 1995 is easy, actually understanding the needs and desires of the youngest, most digitally ensconced […]
Why TV Audiences Find “Satisfaction” in Complex, Modern Love Stories
By Sean Jablonski, Creator/EP of USA’s Satisfaction My wife has never slept with an escort. I want to get that out of the way up front. Since production began on Satisfaction early this year I have, believe it or not, been asked that question numerous times. If not outright, the implication […]
Reality TV Must Either Evolve or Die — Here’s Why & How
By Jeff Collins, President, Collins Avenue “A show about girls who take dance class, and their mothers? You must be kidding. Who wants to watch that?” I heard it more than once when my company was developing the Lifetime reality series Dance Moms, and it taught me a great lesson: If you bring […]
A New Window on Kids and Screen Time
By David Kleeman, SVP of Insights Programs and PlayVangelist for PlayCollective When I was a child, my grandmother had an amazing apartment above the East River in New York. I could sit for hours watching the boats and no one ever expressed concern that I was getting too much “window time.” Today, as […]
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Vizio Helps Walmart Cut A Bigger Slice Of The CTV Ad Pie
By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. During...Women’s Sports: From Cultural Play to Marketing Powerhouse
Women’s sports are no longer just a cultural signal for brands — they’re becoming a...March Madness Is Making DOOH a More Responsive Channel
By Luba Giglia, COO, AdOmni With the First Four tipping off Tuesday, March Madness is...
