CynCity

by Dan Wade, Activation Lead, LockerDome Despite all efforts to the contrary, the vast majority of Internet users will never form a single digital identity.   As early as 2007, the term “digital schizophrenia” was being used to address the idea of a disparity between users’ real lives and the ones they were creating […]

  By Julie Van Ullen, Vice President of Member Services, IAB     After the first week of NewFronts, which were chock full of TV quality original digital video programming, A-list talent, and multiple deals being announced onstage, it is clear that this marketplace has matured significantly over the past year.   If 5000 […]

by Dan Pappalardo, Founder and CEO, Troika.    Editor’s Note: Tomorrow Troika will publish a whitepaper “Upfronts: Maximizing Impact.” Here is an exclusive preview.     If it’s spring, it’s the Upfronts.   The Upfront process has been a staple of our industry since 1962, when ABC decided to premiere all of its […]

  By Mark Kitchell, director, producer and writer of American Masters: A Fierce Green Fire.     Kermit the Frog had it right: it’s not easy being green. As we prepare to celebrate Earth Day #44 tomorrow, those of us concerned with environmental protection face a conundrum. Earth Day […]

By Lee Abrams, Co-Founder & Chief Content Officer of TouchVision   Given the ongoing decline in viewership for cable news, I have to think the end is near for television anchors as we generally watch and listen to them today. Personality will always be a component, but the anchor is on life support.    […]

By David Kleeman, SVP of Insights Program and PlayVangelist, PlayCollective, New York. When I entered the industry, children’s media was pretty simple: Saturday morning TV and PBS. Both viewed the children’s audience as a monolith; the networks aimed cartoons at 6- to 11-year-olds and PBS covered preschoolers (and then, only with Mister Rogers Neighborhood […]

By James Ackerman Executive Chairman, Broadway Systems Do you remember that scene in “Back to the Future” when Marty (a young Michael J. Fox), having travelled back in time from the 1980’s to the pre-diet soda 1950’s walks into a soda fountain shop? The proprietor, Lou, brusquely asks Marty, “You gonna order something, kid?” […]

  by Lynnette Ramirez, Vice President Programming, NUVOtv   In 2002 I optioned a feature film script given to me by the still photographer working on Two Days, an indie film starring Paul Rudd that I was co-producing. The script was by a recent USC film school grad and was a beautifully […]

By Eric Hadley, Senior Vice President, Sales Strategy & Marketing, The Weather Company Today is the first day of spring and I’m guessing you’re more than ready for it. This winter has been bad. No matter where you live in the U.S., you have experienced crazy weather. Crazy how cold it has been […]