By Linda Ong, TruthCo CEO Once the definitive source of breaking news and the day’s most important headlines, there was a time when news broadcasters held absolute sway as the most trusted voices in the country. But thanks to the multiplatform explosion, today’s consumers get their news from untraditional sources like Twitter, The Daily […]
CynCity
CES 2015 Preview: The Most Important Trends to Watch
As CES approaches in January, brands, agencies, and sellers are preparing to converge at the massive show to examine the newest innovations in consumer technology hardware, content, tech delivery systems and more. StoryTech, a company that provides solution recommendations to brands, agencies and content companies including Fox Broadcasting, and Samsung,, develops a yearly watch list for […]
With Christmas coming, Hallmark hits its high season
By Janet Di Lauro As December inches ever closer, it’s time for Hallmark to unleash their version of the Kraken – a slew of heartwarming, Christmas movies for all members of the family. Michelle Vicary, executive vice president of programming for Crown Media Family Networks, spoke to Cynopsis about why the end-of-year holiday season has […]
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During season of joy, Lifetime finds getting ‘Grumpy Cat’ helps
By Janet Di Lauro Holiday season movies are often full of a lot of sweetness and light, but thanks to Lifetime that’s changing a bit this year, thanks to their original film Grumpy Cat’s Worst Christmas Ever. Arturo Interian is the vice-president of original movies for Lifetime, and in that role he oversees […]
Happy News
Stark Raving Media’s John Williams has just published a novel: a Christmas fantasy called “The Crimson and the Frost,” available at Amazon.com. Congrats! ,
Happy News!
Lena and Charlotte Biscuiti – twin daughters of The Lippin Group SVP Matt Biscuiti and his wife Nicole Marousek – turned 1 on November 12th. Happy Birthday!
Happy News!
Kaiya Karina LaPack was born on Thursday, October 23rd at Providence Tarzana Medical Center. Her proud parents are Kannie Yu LaPack, Vice President, Publicity at Lifetime, and Landon LaPack. Congrats!
Can TV really change the world? Just ask ‘To Russia With Love’
By Laura Michalchyshyn, President Sundance Productions It’s something no one can really plan for when making a documentary: The moment when a great character – a great person – comes to you, the filmmakers. That’s what happened to us earlier this year, while in the midst of filming To Russia With Love, an […]
How Showtime Can Turn ‘Twin Peaks’ 2.0 Into a 21st Century Success Story
By Erica Martinez, planning director at Saatchi & Saatchi Wellness Full disclosure: In addition to being a career marketer, I am a huge Twin Peaks fan. I spent much of October rejoicing over the news that after 25 years – just as Laura Palmer promised – the show would be back on air, […]
When Something Earns A Culture Of Fandom, it Pops
By Brad Schwartz, President of Entertainment and Media at POP I love a band called The Tragically Hip (yes…I’m Canadian). My passion for The Hip started when I was 18. I discovered them. I went to the shows. All the shows. I got my CD signed. I told everyone about them. I bought the T-shirt. […]
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Cynsiders
Beyond Retrospective Damage Control: Cutting Off Harmful Content at the Source
By Fiona Salmon, Managing Director at Mantis Content moderation has become one of the most...From Cart to Couch: How Retail Data Is Powering the Next Era of Premium Video
The lines between retail media and premium video are disappearing fast – and the convergence...TV And Video Convergence Is ‘Fair’ At Best: Here’s What 10 Execs Want Fixed In 2026
By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. Convergent...
