By William J. Abbott President and Chief Executive Officer, Crown Media Family Networks. There was a time when gathering in front of the television set was a family tradition. It was a unifying experience, with all members of a household enjoying common entertainment together. Choices were generally limited, but most everything on the dial […]
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What’s Behind the Resurgence of the Historical Miniseries
By Stephen David, President and Executive Producer, Stephen David Entertainment As a child, I was obsessed with World War II. American’s greatest victory provided a classic story of good versus evil, with iconic heroes and monstrous villains fighting for the future of humanity. The version of the story I learned then was […]
Post-NewFronts: So Now What?
Four Questions We Should All Be Asking Now By: Dan Goodman, Bill Masterson & Danny Fishman Believe Entertainment Group: @BelieveEntGrp This year we saw a record number of NewFront presentations from companies of all shapes and sizes, including the likes of Hulu, AOL, Yahoo, PBS, […]
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Will you ever have just one digital ID?
by Dan Wade, Activation Lead, LockerDome Despite all efforts to the contrary, the vast majority of Internet users will never form a single digital identity. As early as 2007, the term “digital schizophrenia” was being used to address the idea of a disparity between users’ real lives and the ones they were creating […]
NewFronts are Primetime
By Julie Van Ullen, Vice President of Member Services, IAB After the first week of NewFronts, which were chock full of TV quality original digital video programming, A-list talent, and multiple deals being announced onstage, it is clear that this marketplace has matured significantly over the past year. If 5000 […]
Maximizing Your Upfronts Efforts
by Dan Pappalardo, Founder and CEO, Troika. Editor’s Note: Tomorrow Troika will publish a whitepaper “Upfronts: Maximizing Impact.” Here is an exclusive preview. If it’s spring, it’s the Upfronts. The Upfront process has been a staple of our industry since 1962, when ABC decided to premiere all of its […]
Why Earth Day Matters
By Mark Kitchell, director, producer and writer of American Masters: A Fierce Green Fire. Kermit the Frog had it right: it’s not easy being green. As we prepare to celebrate Earth Day #44 tomorrow, those of us concerned with environmental protection face a conundrum. Earth Day […]
Tell Ron Burgundy to Turn Out The Lights…
By Lee Abrams, Co-Founder & Chief Content Officer of TouchVision Given the ongoing decline in viewership for cable news, I have to think the end is near for television anchors as we generally watch and listen to them today. Personality will always be a component, but the anchor is on life support. […]
From Monolith to Multiform: Managing Complexity in Children’s Media
By David Kleeman, SVP of Insights Program and PlayVangelist, PlayCollective, New York. When I entered the industry, children’s media was pretty simple: Saturday morning TV and PBS. Both viewed the children’s audience as a monolith; the networks aimed cartoons at 6- to 11-year-olds and PBS covered preschoolers (and then, only with Mister Rogers Neighborhood […]
At NAB: What Linear TV Can Teach Digital
By James Ackerman Executive Chairman, Broadway Systems Do you remember that scene in “Back to the Future” when Marty (a young Michael J. Fox), having travelled back in time from the 1980’s to the pre-diet soda 1950’s walks into a soda fountain shop? The proprietor, Lou, brusquely asks Marty, “You gonna order something, kid?” […]
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Streaming Insights, Smarter CTV
Roku released its annual Roku Rewind, a breakdown of the biggest streaming trends of the...The 5th Quarter: Why Smart Brands Don’t Go Dark After the Holidays
The stretch between Christmas and late January presents a prime opportunity for CPG brands to...Advanced Metadata Signals: The Hidden Engine Behind Shoppable TV
By Gary Mittman, CEO of KERV.ai Shoppable TV often appears effortless. A tap. A scan....
