By Jayant Kadambi, co-founder and CEO, YuMe Back when TV was just barely showing in color and no one was talking about “multi-platform strategies,” a successful TV marketing campaign could be summed up by its slogan – who doesn’t remember De Beers’ “A Diamond is Forever” slogan? But today, successful marketing campaigns are […]
CynCity
Making investment real: How Jim Ackerman brings reality to CNBC
CNBC has made its bones on delivering financial news and advice, but with Jim Ackerman on board as SVP, primetime alternative since 2012 it’s made a mark in reality shows, too. No surprise; Ackerman comes from a history of hit reality series at VH1, and while at CNBC he’s developed several hits, including The Profit […]
Touchdown! Get ready for a digital milestone on Super Bowl Sunday
By Anna Bager, senior vice president, Mobile and Video, IAB NBC’s announcement last week of Superstream Sunday, in which it will make available 11 hours of free streaming on laptop/desktop including the Super Bowl, pre and postgame shows, the half time extravaganza kicked off by Katy Perry as well as the midseason premiere of The Blacklist, shows just how radically the […]
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Happy News
Director Steven C. Barber and TV News Anchor Tamara Henry were wed on VH1 as the first reality TV wedding of 2015. The creators of Vanilla Fire were married Tuesday January 6, 2015 at the Annenberg Community Beach House in Santa Monica. The newlyweds will honeymoon in Rio, Brazil in 2016. Congrats!
Why everyone should become CEOs of Me, Inc.
By Roland S. Martin, Host of TV One’s NewsOne Now On the day I signed on as a CNN contributor in 2007, I planned my exit. I told my then-agent, Marc Watts, “Let’s go find another deal that meets or exceeds the CNN deal.” When we got that one, I said, “Let’s go […]
Extra, extra! Broadcast news is failing … and here’s why
By Linda Ong, TruthCo CEO Once the definitive source of breaking news and the day’s most important headlines, there was a time when news broadcasters held absolute sway as the most trusted voices in the country. But thanks to the multiplatform explosion, today’s consumers get their news from untraditional sources like Twitter, The Daily […]
CES 2015 Preview: The Most Important Trends to Watch
As CES approaches in January, brands, agencies, and sellers are preparing to converge at the massive show to examine the newest innovations in consumer technology hardware, content, tech delivery systems and more. StoryTech, a company that provides solution recommendations to brands, agencies and content companies including Fox Broadcasting, and Samsung,, develops a yearly watch list for […]
With Christmas coming, Hallmark hits its high season
By Janet Di Lauro As December inches ever closer, it’s time for Hallmark to unleash their version of the Kraken – a slew of heartwarming, Christmas movies for all members of the family. Michelle Vicary, executive vice president of programming for Crown Media Family Networks, spoke to Cynopsis about why the end-of-year holiday season has […]
During season of joy, Lifetime finds getting ‘Grumpy Cat’ helps
By Janet Di Lauro Holiday season movies are often full of a lot of sweetness and light, but thanks to Lifetime that’s changing a bit this year, thanks to their original film Grumpy Cat’s Worst Christmas Ever. Arturo Interian is the vice-president of original movies for Lifetime, and in that role he oversees […]
Happy News
Stark Raving Media’s John Williams has just published a novel: a Christmas fantasy called “The Crimson and the Frost,” available at Amazon.com. Congrats! ,
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Vizio Helps Walmart Cut A Bigger Slice Of The CTV Ad Pie
By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. During...Women’s Sports: From Cultural Play to Marketing Powerhouse
Women’s sports are no longer just a cultural signal for brands — they’re becoming a...March Madness Is Making DOOH a More Responsive Channel
By Luba Giglia, COO, AdOmni With the First Four tipping off Tuesday, March Madness is...
