It’s been an upbeat Upfront season – whether media companies threw celebrity-filled bashes or relied on one-on-one meetings to get their messages across to media buyers and marketers, the industry was abuzz. Here’s what some cablers were talking about. Digital was a hot topic for networks at events ranging from intimate lunches to late night […]
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Diversity and the Power of Reality TV
By Cris Abrego, Co-CEO, Endemol Shine North America and Co-Chairman, Endemol Shine Latino, and author of “Make it Reality: Create Your Opportunity. Own Your Success.” A few years ago, I returned to my high school in El Monte, Ca., to give a commencement address. When I was speaking to that year’s graduating class about the […]
Empowering Veterans Through Entertainment
By Bill Rausch, Executive Director of Got Your 6 For the past four years, Got Your 6 has led from the front in shifting perceptions of America’s veterans. The campaign has achieved this primarily by leveraging the vast power of the entertainment industry to shift the narrative of veterans from one that portrays them […]
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BET Networks: Still Growing with Premium Programming and More Platforms
With a packed programming schedule, more platforms and the best year over year growth among cable networks in 1Q16 among A18-49 viewers, BET Networks has a big story to tell this Upfront season. Chairman and CEO Debra Lee shares it with Cynopsis. Cynopsis: What’s BET’s pitch this Upfront season? Debra Lee: We’re still number one […]
Travel Channel’s Map For Success
Travel Channel is going places. Scripps Networks Interactive took full ownership of the cable net in February (the company acquired controlling interest in 2009), and on the itinerary are more fun and adventure. There are 35 new series and pilots in the pipeline, starpower in new programs like The Best Place to Be, produced by […]
Even in a Crowded Field, Poker Central Is a Good Bet
This is a challenging time to launch a new network, but Clint Stinchcomb, CEO, Poker Central – announcing a move into live programming with Live at the Bike – thinks his is a winner. Cynopsis: How did the idea for Poker Central come about? Stinchcomb: I was at Discovery Communications in 2003. It was post […]
Why Marketers Need To “Be Bothered” To Find the Right Viewability Vendor
By Michael Iantosca, Chief Revenue Officer, Integral Ad Science “I can’t be bothered.” That’s often what I hear from agency execs when we discuss selecting a viewability measurement vendor. To be honest, it’s not difficult to understand why. After all, choosing the right viewability measurement partner is hard work, a task that requires marketers […]
An Ad Blocking Neutralizer: One-to-One Engagement
By Giles Goodwin, CEO of creative management platform Flite Even as marketers spend $3.71 billion on programmatic media buys this year, consumers’ eyeballs remain elusive. Major players like Apple have introduced ad blockers for devices that effectively allow consumers to ignore pricey display ads. More widespread ad blockers come as good news to […]
Every Day’s a Holiday at Hallmark
Hallmark Channel and Hallmark Movies & Mysteries (rebranded from Hallmark Movie Channel in fall 2014) are known for their ever-growing “Countdown to Christmas” franchise. But that’s just the beginning – spurred by double digit increases across target demos, the sister nets are taking every season by storm. Michelle Vicary, Executive Vice President, Programming for Crown […]
BET’s Stephen Hill: Why Black Networks Matter
As controversy swirls over diversity in Hollywood – to boycott or not to boycott the Oscars? – Viacom-owned BET, created in 1980 as Black Entertainment Television to give African Americans a place on TV where they can see themselves consistently represented, plows ahead with its mission. The home of the BET Awards since 2001, the […]
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Vizio Helps Walmart Cut A Bigger Slice Of The CTV Ad Pie
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By Luba Giglia, COO, AdOmni With the First Four tipping off Tuesday, March Madness is...
