By Laura Michalchyshyn, President Sundance Productions It’s something no one can really plan for when making a documentary: The moment when a great character – a great person – comes to you, the filmmakers. That’s what happened to us earlier this year, while in the midst of filming To Russia With Love, an […]
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How Showtime Can Turn ‘Twin Peaks’ 2.0 Into a 21st Century Success Story
By Erica Martinez, planning director at Saatchi & Saatchi Wellness Full disclosure: In addition to being a career marketer, I am a huge Twin Peaks fan. I spent much of October rejoicing over the news that after 25 years – just as Laura Palmer promised – the show would be back on air, […]
When Something Earns A Culture Of Fandom, it Pops
By Brad Schwartz, President of Entertainment and Media at POP I love a band called The Tragically Hip (yes…I’m Canadian). My passion for The Hip started when I was 18. I discovered them. I went to the shows. All the shows. I got my CD signed. I told everyone about them. I bought the T-shirt. […]
Happy News!
On August 30, Sandie Lanza, AE at KESQ in Palm Springs was married to Bob Ware, AE at CBS Local 2, Palm Springs. Congrats!
Racing to Capture Generation Z Loyalty, Brands Must Be Quick on Their Feet
By Michael Lowe, President, A Parent Media Co. Inc. and founder, Kidoodle.TV When you work in the children’s programming space, the phrase “Generation Z” comes up frequently. But while defining Gen Z as the kids born roughly after 1995 is easy, actually understanding the needs and desires of the youngest, most digitally ensconced […]
Why TV Audiences Find “Satisfaction” in Complex, Modern Love Stories
By Sean Jablonski, Creator/EP of USA’s Satisfaction My wife has never slept with an escort. I want to get that out of the way up front. Since production began on Satisfaction early this year I have, believe it or not, been asked that question numerous times. If not outright, the implication […]
Reality TV Must Either Evolve or Die — Here’s Why & How
By Jeff Collins, President, Collins Avenue “A show about girls who take dance class, and their mothers? You must be kidding. Who wants to watch that?” I heard it more than once when my company was developing the Lifetime reality series Dance Moms, and it taught me a great lesson: If you bring […]
A New Window on Kids and Screen Time
By David Kleeman, SVP of Insights Programs and PlayVangelist for PlayCollective When I was a child, my grandmother had an amazing apartment above the East River in New York. I could sit for hours watching the boats and no one ever expressed concern that I was getting too much “window time.” Today, as […]
What the Ice Bucket Challenge Teaches About Charitable Marketing
By Erica Martinez, planning director at Saatchi & Saatchi Wellness A month ago, the phrase “ice bucket challenge” didn’t have much meaning. But fast forward to today, and there are world leaders, celebrities and regular folks getting dunked over the head on with an ice-cold bucket of water on video … all in […]
Respect the Hustle, Mind the Medium: A New Era of Bands, Fans, and Artists
By Keith Clinkscales, CEO of REVOLT Media & TV “Our freedom of speech is freedom or death. You gotta fight the powers that be” – Public Enemy “A mind full of fire and a fistful of steel” – Rage Against the Machine This was the heartbeat of music culture not so long ago […]
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The Pharma Ad Ban and the Future of CTV
By James Ramelli, Partner, Fyllo The federal government’s move to ban pharmaceutical advertising on linear...Let’s Make a (Bundle) Deal
Companies are getting inventive in the converged TV space, finding new ways to bridge linear...Restoring the Balance Between Platforms and Publishers
The manufactured complexity of CTV Is rigging the game against publishers, contends Scott Ryan, founder...