CynCity

Scoring a Few Golden Eggs From Your Digital Video Goose

By Giles Goodwin, CEO of Flite  Unless you’ve been on extended sabbatical, you’ve undoubtedly read countless articles portraying digital video as more or less the Holy Grail of digital publishing. Without a doubt, mobile and video are no longer distinct, discrete strategies per se, but rather must be integral to everything you do. Just examining […]

Putting Data First

By David Teich In 2014, MDC Partners launched Assembly, a media agency built on sophisticated planning and buying capabilities. It’s safe to say that at Assembly, data and technology are at the center of things. And in April, the company brought on a new hire to help – as the company put it – “elevat[e] […]

Ready, Set…Summer!

With season 8 of American Ninja Warrior underway on NBC, executive producer Arthur Smith of A Smith & Co. talked to Cynopsis about the keys to a successful summer series. Cynopsis: Do the elements of a successful summer series different from what makes a regular season series work? Arthur Smith: All successful series must carry […]

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Should Broadcast Raise the Bar?

Former CBS executive Jim McKairnes teaches and writes about Media. He lives in Los Angeles and Nashville.   “Why is so much of television so bad? I’ve heard many answers: demands of advertisers, competition for ever higher ratings, the needs always to attract a mass audience, the high cost of programs, the insatiable appetite for […]

The Lowdown on This Year’s Upfront: Cable Conversations

It’s been an upbeat Upfront season – whether media companies threw celebrity-filled bashes or relied on one-on-one meetings to get their messages across to media buyers and marketers, the industry was abuzz. Here’s what some cablers were talking about. Digital was a hot topic for networks at events ranging from intimate lunches to late night […]

Diversity and the Power of Reality TV

By Cris Abrego, Co-CEO, Endemol Shine North America and Co-Chairman, Endemol Shine Latino, and author of “Make it Reality: Create Your Opportunity. Own Your Success.” A few years ago, I returned to my high school in El Monte, Ca., to give a commencement address. When I was speaking to that year’s graduating class about the […]

Empowering Veterans Through Entertainment

By Bill Rausch, Executive Director of Got Your 6   For the past four years, Got Your 6 has led from the front in shifting perceptions of America’s veterans. The campaign has achieved this primarily by leveraging the vast power of the entertainment industry to shift the narrative of veterans from one that portrays them […]

BET Networks: Still Growing with Premium Programming and More Platforms

With a packed programming schedule, more platforms and the best year over year growth among cable networks in 1Q16 among A18-49 viewers, BET Networks has a big story to tell this Upfront season. Chairman and CEO Debra Lee shares it with Cynopsis. Cynopsis: What’s BET’s pitch this Upfront season? Debra Lee: We’re still number one […]

Travel Channel’s Map For Success

Travel Channel is going places. Scripps Networks Interactive took full ownership of the cable net in February (the company acquired controlling interest in 2009), and on the itinerary are more fun and adventure. There are 35 new series and pilots in the pipeline, starpower in new programs like The Best Place to Be, produced by […]

Even in a Crowded Field, Poker Central Is a Good Bet

This is a challenging time to launch a new network, but Clint Stinchcomb, CEO, Poker Central – announcing a move into live programming with Live at the Bike –  thinks his is a winner. Cynopsis: How did the idea for Poker Central come about? Stinchcomb: I was at Discovery Communications in 2003. It was post […]

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