CynCity

Why Marketers Need To “Be Bothered” To Find the Right Viewability Vendor

By Michael Iantosca, Chief Revenue Officer, Integral Ad Science   “I can’t be bothered.” That’s often what I hear from agency execs when we discuss selecting a viewability measurement vendor. To be honest, it’s not difficult to understand why. After all, choosing the right viewability measurement partner is hard work, a task that requires marketers […]

An Ad Blocking Neutralizer: One-to-One Engagement

By Giles Goodwin, CEO of creative management platform Flite   Even as marketers spend $3.71 billion on programmatic media buys this year, consumers’ eyeballs remain elusive. Major players like Apple have introduced ad blockers for devices that effectively allow consumers to ignore pricey display ads. More widespread ad blockers come as good news to […]

Every Day’s a Holiday at Hallmark

Hallmark Channel and Hallmark Movies & Mysteries (rebranded from Hallmark Movie Channel in fall 2014) are known for their ever-growing “Countdown to Christmas” franchise. But that’s just the beginning – spurred by double digit increases across target demos, the sister nets are taking every season by storm. Michelle Vicary, Executive Vice President, Programming for Crown […]

Advertisement

BET’s Stephen Hill: Why Black Networks Matter

As controversy swirls over diversity in Hollywood – to boycott or not to boycott the Oscars? – Viacom-owned BET, created in 1980 as Black Entertainment Television to give African Americans a place on TV where they can see themselves consistently represented, plows ahead with its mission. The home of the BET Awards since 2001, the […]

Network TV: “I’m not dead yet”

Chairman of C-Suite Network, former Bloomberg contributor and one-time guest judge on Celebrity Apprentice (with you-know-who), Jeffrey Hayzlett says the key to keeping network television alive is to adapt and change. Or else. By Jeffrey Hayzlett At a recent conference, Netflix Co-Founder & CEO Reed Hastings said, “The beauty of the Internet is that it […]

Keeping it fresh at HITN

What’s Eric Turpin‘s goal at NATPE this year? The new General Manager of the Hispanic Information and Telecommunications Network (HITN) is on the hunt for edutainment content for the independent U.S. Spanish-language net’s lineup. Before he headed to Miami, Turpin talked to Cynopsis about how new programming – and digital – are the keys to […]

And Now, For Something Kinda Twisted…

By Lynn Leahey Launched in 1994 as the Independent Film Channel, IFC has evolved since 2010 into a comedy destination that’s home to quirky favorites like Portlandia (returning for season six on January 21) and Maron (back later this year for season four).  Jennifer Caserta, President & General Manager of the  “Always on, slightly off” […]

At red-hot Refinery29, age is just a state of mind

By David Teich In 2005, Refinery29 was founded out of a Brooklyn kitchen. Since then, the female-oriented media company has been growing by leaps and bounds. In addition to its website, the company is now active across multiple digital platforms, including Snapchat and YouTube, pulling in between 55 and 60 million dollars in revenue in […]

Case Study: Three Steps to a Successful Media Quality Strategy

The key to implementing a successful media quality strategy is demanding a higher standard, says Bobby Bailey, Director of Analytics, Integral Ad Science.   Implementing a media quality strategy can be intimidating. There are multiple vendors, multiple players in the media buying process, and a ton of data to analyze to be successful. As the […]

Participation Television: Engaging Audiences in Real Time

By David Teich   Do you support a flat tax? What’s the most important economic issue facing the country? Who won the Republican debate? Those are the kinds of online polls you may have seen on CNN’s Facebook page during the cable network’s GOP presidential primary debate last night. And afterward, you may have seen […]

CynCity

Cynsiders

Instagram