Mark Cronin knows a little something about reality shows. The co-founder of 51 Minds, now heading up a new venture, Little Wooden Boat Productions, has a slew of series to his credit. But while the creator of Bravo‘s Below Deck (launching season four on September 6) admits every show has its issues, shooting on a […]
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SVOD Success Means Using Advanced Data to Get Personal
According to a recent report from IBM Cloud Video about the state of streaming video, leveraging data is the key to making consumers happy. David Mowrey, Vice President of Strategic Planning & Global Alliances at IBM Cloud Video, talks password sharing, pain points and best practices. Cynopsis: Were you surprised by anything the report revealed? […]
Nat Geo WILD Dives Into Digital
Nat Geo WILD recently launched its first major foray into the digital space, a new web series called wild_life with Bertie Gregory. The series follows the titular Bertie Gregory, a young wildlife photographer, as he tracks down and films predators on Vancover Island. Cynopsis Digital recently asked Nat Geo WILD EVP & GM Geoff Daniels about […]
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Trailer 2.0: What the Future of Video Advertising Holds
By Jaime Singson, Director of Product Marketing, Sizmek Entertainment marketers have always been one step ahead when it comes to deploying successful video advertising content and strategies, and this is no surprise considering their content is ready-made for these ads. But video’s popularity has rightfully grown across industry verticals. According to eMarketer, digital video ad spending is […]
Branded Content Studio Courageous Is Off to a Roaring Start
CNN‘s Courageous branded content studio has moved quickly since launch one year ago. Now, Courageous is producing the Human By Design conference, exploring the current state of human augmentation, at NYC’s Paley Center for Media on August 3. Otto Bell, head of Courageous, explains how the conference came about, and what sets the studio apart. […]
When Good Shows Go Bad
By Michael Cascio, CEO/President of M&C Media LLC In the world of factual TV, whether on a big network, digital outlet or corporate video, I see the same pitfalls that sink otherwise compelling programs. I currently advise producers, network and assorted others in a crowded marketplace, and often rely on my work as SVP and […]
(Ad) Campaign Season: How Political Advertisers Are Using Data and Digital to Move the Needle in 2016
By David Teich, editor of Cynopsis Digital As you may have noticed, the U.S. is in the midst of a presidential election. The next phase of the race kicks off today, with Day One of the Republican National Convention. The Democratic National Convention follows next week. So here we are: It’s down to two major […]
A Different Kind of Reality Show
Season two of The Marijuana Show launched July 8 on Amazon, iTunes and Google Play, with Ganjapreneurs accessing over $13 million in funding for their Cannabis business ideas. Co-creators and hosts Wendy Robbins and Karen Paull talk about taking the leap into a new reality TV category – and doing it their way. Cynopsis: Did […]
Kevin Smith and Andy Signore: Fun With Digital
By David Teich You may know Kevin Smith as the director of comedies like Clerks, Chasing Amy and Dogma, or as the “Bob” half of the Jay and Silent Bob pairing. But lately, thanks to a partnership with the digital production company and multi-channel network Defy Media, he’s been complementing his big-screen efforts with a […]
It’s Not Facebook Live, It’s Live TV
By Jason George, CEO, Telescope, Inc. With the advent of Facebook Live, we as technology providers have found ourselves at a crucial inflection point within the content creation ecosystem. Content owners now have the technology and means to make professional content and see it distributed on a worldwide scale across a platform with a user […]
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Raising the Bar: Redefining Inclusion and Authenticity in Unscripted Storytelling
As audiences grow more discerning, the expectations for inclusive storytelling are evolving beyond representation alone....From Small-Town Story to Global Hit: Inside Sullivan’s Crossing’s Winning Formula
What turns a series into a global hit? “Sullivan’s Crossing” returns for Season 4 on...The Measurement Maturity Playbook: What CMOs Need at Every Stage of Growth
By Chelsea Cramer, Founder of Base Note Data Nearly every CMO has walked into...
