CynCity

Smithsonian Channel: A New Approach to History

The first episode of new Smithsonian Channel series The Lost Tapes  marks the 75th anniversary of the attack on Pearl Harbor. The Lost Tapes: Pearl Harbor producer Tom Jennings, who  promises “a documentary unlike any other” done about the bombing of America’s naval base, talks about taking a unique approach to historical events. Lost Tapes: […]

Jeremy Parsons on How – and Why – People Now Works

Jeremy Parsons is co-host of People.com’s daily show, People Now, covering everything from royalty to rappers to real life stories. Parsons was also the (very entertaining) host of Cynopsis’s recent Model D Awards, and he shared a few thoughts about working the celebrity beat.   Cynopsis: How important is it for a (traditionally print) publication […]

Food for Thought: Chefs Get Personal in UNICHEF Special

For some cooks, the kitchen isn’t the only place to make a contribution.  On Tuesday, November 17, TLC and Discovery Family Channel explore the lives of three celebrity chefs and their missions to give back to the community in Unichef: Uniting Through Food. The show is based on the best-selling book by Hilary Gumbel (all […]

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Why Bravo’s Housewives Are Cleaning Up

Bravo‘s Real Housewives franchise has proven not only popular, but enduring. On the eve of the season 9 premiere of The Real Housewives of Atlanta on Sunday, November 6 at 8p, Steven Weinstock, executive producer of the Atlanta and Potomac versions, and Co-president and co-CEO, True Entertainment and Original Media, shares some secrets of the […]

Don’t Dive Into Programmatic Without a Plan

Dan Raffe, director of programmatic operations at Centro, which develops digital advertising and media management software to help advertisers streamline and scale digital campaigns, offers his take on a hot topic. Pioneered in 2007, programmatic advertising is a quickly growing corner of the ad industry. Since 2013, programmatic has made up more than 50 percent […]

The programmatic TV spigot is opening. Get ready for the flood.

By Derek Mattsson, President, placemedia The programmatic TV marketplace will double in 2016 – accounting for at least 1% of the total $70 billion TV ad marketplace – with a similarly healthy growth curve in 2017 and beyond. It may sound like $700 million is small potatoes – but that’s up from zero in the […]

Going Over the Top with Sci-fi: Resistance is Futile

E.J. Kavounas, the Founder and CEO of the newly launched science fiction destination Recursor.tv, describes his OTT service as the first independent online platform entirely focused on sci-fi video content. The question is, if this is uncharted territory, why brave the waters? And what will be the biggest challenges moving forward? Here’s what Kavounas had […]

Turner Targets Movie Lovers with SVOD Service FilmStruck

Turner’s first domestic SVOD service, FilmStruck, has launched. Developed and managed by Turner Classic Movies in collaboration with the Criterion Collection, FilmStruck features a streaming library targeting movie lovers. Jennifer Dorian, General Manager of TCM and FilmStruck, and Charlie Tabesh, Senior Vice President, Programming, of TCM and FilmStruck, talk content, curation and cannibalization. Cynopsis: What […]

Video Media Sales in a Cross-Platform World

By Tracey McCormack TV ad sales veteran Tracey McCormack, the Founder and President of McCormack Media Services, specializes in training media professionals to succeed in a changing landscape. This fall, McCormack and Court Stroud, President of the Cledor Group, are co-teaching “Video Media Sales in a Cross-Platform World” at the NYU School of Professional Studies. […]

WE tv: All in for Unscripted

WE tv is making an impact as a highly social, pure-play reality network, focused on engaging and diverse personalities. Net president Marc Juris explains a brand expansion that’s paying off. Cynopsis: How has WE tv evolved? Marc Juris: Two years ago, we embarked on a major brand expansion, moving away from WE as “Women’s Entertainment” […]

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