According to a recent report from IBM Cloud Video about the state of streaming video, leveraging data is the key to making consumers happy. David Mowrey, Vice President of Strategic Planning & Global Alliances at IBM Cloud Video, talks password sharing, pain points and best practices. Cynopsis: Were you surprised by anything the report revealed? […]
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Nat Geo WILD Dives Into Digital
Nat Geo WILD recently launched its first major foray into the digital space, a new web series called wild_life with Bertie Gregory. The series follows the titular Bertie Gregory, a young wildlife photographer, as he tracks down and films predators on Vancover Island. Cynopsis Digital recently asked Nat Geo WILD EVP & GM Geoff Daniels about […]
Trailer 2.0: What the Future of Video Advertising Holds
By Jaime Singson, Director of Product Marketing, Sizmek Entertainment marketers have always been one step ahead when it comes to deploying successful video advertising content and strategies, and this is no surprise considering their content is ready-made for these ads. But video’s popularity has rightfully grown across industry verticals. According to eMarketer, digital video ad spending is […]
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Branded Content Studio Courageous Is Off to a Roaring Start
CNN‘s Courageous branded content studio has moved quickly since launch one year ago. Now, Courageous is producing the Human By Design conference, exploring the current state of human augmentation, at NYC’s Paley Center for Media on August 3. Otto Bell, head of Courageous, explains how the conference came about, and what sets the studio apart. […]
When Good Shows Go Bad
By Michael Cascio, CEO/President of M&C Media LLC In the world of factual TV, whether on a big network, digital outlet or corporate video, I see the same pitfalls that sink otherwise compelling programs. I currently advise producers, network and assorted others in a crowded marketplace, and often rely on my work as SVP and […]
(Ad) Campaign Season: How Political Advertisers Are Using Data and Digital to Move the Needle in 2016
By David Teich, editor of Cynopsis Digital As you may have noticed, the U.S. is in the midst of a presidential election. The next phase of the race kicks off today, with Day One of the Republican National Convention. The Democratic National Convention follows next week. So here we are: It’s down to two major […]
A Different Kind of Reality Show
Season two of The Marijuana Show launched July 8 on Amazon, iTunes and Google Play, with Ganjapreneurs accessing over $13 million in funding for their Cannabis business ideas. Co-creators and hosts Wendy Robbins and Karen Paull talk about taking the leap into a new reality TV category – and doing it their way. Cynopsis: Did […]
Kevin Smith and Andy Signore: Fun With Digital
By David Teich You may know Kevin Smith as the director of comedies like Clerks, Chasing Amy and Dogma, or as the “Bob” half of the Jay and Silent Bob pairing. But lately, thanks to a partnership with the digital production company and multi-channel network Defy Media, he’s been complementing his big-screen efforts with a […]
It’s Not Facebook Live, It’s Live TV
By Jason George, CEO, Telescope, Inc. With the advent of Facebook Live, we as technology providers have found ourselves at a crucial inflection point within the content creation ecosystem. Content owners now have the technology and means to make professional content and see it distributed on a worldwide scale across a platform with a user […]
Playing Games for Good
By Susanna Pollack According to the Entertainment Software Association, 155 million Americans play video games – but for some, it goes beyond simple fun. Susanna Pollack, President of Games for Change, talks about how games are being used as a tool for social good. Globally, we spend 3 billion hours gaming each week, according to […]
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Beyond Retrospective Damage Control: Cutting Off Harmful Content at the Source
By Fiona Salmon, Managing Director at Mantis Content moderation has become one of the most...From Cart to Couch: How Retail Data Is Powering the Next Era of Premium Video
The lines between retail media and premium video are disappearing fast – and the convergence...TV And Video Convergence Is ‘Fair’ At Best: Here’s What 10 Execs Want Fixed In 2026
By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. Convergent...
