CynCity

BET’s Stephen Hill: Why Black Networks Matter

As controversy swirls over diversity in Hollywood – to boycott or not to boycott the Oscars? – Viacom-owned BET, created in 1980 as Black Entertainment Television to give African Americans a place on TV where they can see themselves consistently represented, plows ahead with its mission. The home of the BET Awards since 2001, the […]

Network TV: “I’m not dead yet”

Chairman of C-Suite Network, former Bloomberg contributor and one-time guest judge on Celebrity Apprentice (with you-know-who), Jeffrey Hayzlett says the key to keeping network television alive is to adapt and change. Or else. By Jeffrey Hayzlett At a recent conference, Netflix Co-Founder & CEO Reed Hastings said, “The beauty of the Internet is that it […]

Keeping it fresh at HITN

What’s Eric Turpin‘s goal at NATPE this year? The new General Manager of the Hispanic Information and Telecommunications Network (HITN) is on the hunt for edutainment content for the independent U.S. Spanish-language net’s lineup. Before he headed to Miami, Turpin talked to Cynopsis about how new programming – and digital – are the keys to […]

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And Now, For Something Kinda Twisted…

By Lynn Leahey Launched in 1994 as the Independent Film Channel, IFC has evolved since 2010 into a comedy destination that’s home to quirky favorites like Portlandia (returning for season six on January 21) and Maron (back later this year for season four).  Jennifer Caserta, President & General Manager of the  “Always on, slightly off” […]

At red-hot Refinery29, age is just a state of mind

By David Teich In 2005, Refinery29 was founded out of a Brooklyn kitchen. Since then, the female-oriented media company has been growing by leaps and bounds. In addition to its website, the company is now active across multiple digital platforms, including Snapchat and YouTube, pulling in between 55 and 60 million dollars in revenue in […]

Case Study: Three Steps to a Successful Media Quality Strategy

The key to implementing a successful media quality strategy is demanding a higher standard, says Bobby Bailey, Director of Analytics, Integral Ad Science.   Implementing a media quality strategy can be intimidating. There are multiple vendors, multiple players in the media buying process, and a ton of data to analyze to be successful. As the […]

Participation Television: Engaging Audiences in Real Time

By David Teich   Do you support a flat tax? What’s the most important economic issue facing the country? Who won the Republican debate? Those are the kinds of online polls you may have seen on CNN’s Facebook page during the cable network’s GOP presidential primary debate last night. And afterward, you may have seen […]

Where is television headed? One media evangelist sees “Three C’s”

Media industry expert and “Streaming Media All-Star” Matt Smith, Chief Evangelist for platform solution company Anvato, offers his take on the new frontier of television. The plane has taken flight.  The ship has left the pier.  The train has left the station.  Pick your analogy, but be sure to understand the notion.  Television as we […]

Seeso’s Evan Shapiro aims to bring the best of linear to OTT. And vice versa.

By David Teich Seeso aims to disrupt the disruption with an OTT experience that gives choice back to the consumer. Evan Shapiro, EVP of NBCUniversal Digital Enterprises, oversees the ad-free streaming comedy channel, which made its Beta preview this month. Cynopsis: The NBC library has mountains of content spanning multiple genres. Why did you decide […]

Fisher Stevens explains why Discovery is the perfect home for Racing Extinction, a call to save the planet.

TV event Racing Extinction, from activist filmmaker Louis Psihoyos and producer Fisher Stevens (The Cove), launches on Discovery Channel Wednesday, December 2 at 9p with a message: humans are killing off species across the planet, and it’s time to make it stop. Stevens, a passionate advocate for environmental causes, talks to Cynopsis about a documentary […]

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