Aimee Corser, Associate Producer at Play Creative TV, married Daniel Moyers, NASA Jet Propulsion Laboratory (JPL) Spacecraft Engineer, in Malibu, CA on May 30th. The couple honeymooned in St. Lucia. Congratulations!
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Golf Channel’s Tom Knapp goes for the long drive with 25 consecutive live days of programming
By Randee Dawn Twenty-five consecutive days of live golf programming? That’s not a schedule fit for every TV viewer, but for Golf Channel fanatics it’s a clear hole-in-one. The channel has been airing ongoing matches with nary a break in the action since May 14. Golf Channel is the most affluent ad-supported network […]
Foster youth musical film “Know How” pursues social justice, premieres May 27
By Juan Carlos Piñeiro Escoriaza director, Know How A film written by and starring youth in foster care about their own lives? That’s Know How, a project that found me five years ago and in May came to fruition in both theaters and on TV. But it was a long road to get […]
Policeman to producer: Translating personal reality to the TV screens
By Scott Weinberger, executive producer, Weinberger Media After spending more than 10 years in law enforcement in Florida in a variety of roles – detective, street patrol, narcotics, K-9 handler and fugitive taskforce, followed by a job as a television investigative reporter – my expertise as a producer comes from pure experience. This […]
Pursuing an improved alignment of cross-platform audience metrics
By Joe Abruzzo, EVP, Chief Exploration Officer, Havas Media North America A recent survey conducted by the Council for Research Excellence (CRE) found that the “Alignment of Cross-Platform Metrics” is a top priority among a large majority of advertisers, agencies, sellers, industry organizations and thought leaders interviewed. While everyone seems to be in […]
‘Walking Dead’s’ Gale Anne Hurd forges path with Kickstarter to make ‘Mankiller’ documentary
By Randee Dawn Gale Anne Hurd has made her bones over the years by producing movies with kick-ass female protagonists – think Aliens and Terminator – and more recently as an executive producer on AMC’s The Walking Dead, which has no shortage of take-charge women. Her latest powerful female project? A documentary for PBS that […]
Smart silliness sells on multiple platforms for comedy duo Garfunkel and Oates
By Randee Dawn Breaking into funny business is not easy and not often funny, as Kate Micucci and Riki Lindhome have discovered. As the pair behind comedy duo Garfunkel and Oates (named after “two famous rock ‘n’ roll second bananas”) they’ve persistently sought out different platforms for their unique brand of offbeat, profane […]
Lowering the bar: Why the Brian Williams debacle is the new normal for news
By Jim McKairnes Lecturer, Temple University School of Media and Communications at Temple University In Philadelphia We all know the chronology of the Brian Williams saga now: A story Williams has been telling for 12 years, in which he was caught under enemy fire while covering the invasion of Iraq, turns out to […]
Reach for the stars: 4 tools advertisers need to be part of the multi-screen future
By Jayant Kadambi, co-founder and CEO, YuMe Back when TV was just barely showing in color and no one was talking about “multi-platform strategies,” a successful TV marketing campaign could be summed up by its slogan – who doesn’t remember De Beers’ “A Diamond is Forever” slogan? But today, successful marketing campaigns are […]
Making investment real: How Jim Ackerman brings reality to CNBC
CNBC has made its bones on delivering financial news and advice, but with Jim Ackerman on board as SVP, primetime alternative since 2012 it’s made a mark in reality shows, too. No surprise; Ackerman comes from a history of hit reality series at VH1, and while at CNBC he’s developed several hits, including The Profit […]
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The Pharma Ad Ban and the Future of CTV
By James Ramelli, Partner, Fyllo The federal government’s move to ban pharmaceutical advertising on linear...Let’s Make a (Bundle) Deal
Companies are getting inventive in the converged TV space, finding new ways to bridge linear...Restoring the Balance Between Platforms and Publishers
The manufactured complexity of CTV Is rigging the game against publishers, contends Scott Ryan, founder...