Time Inc. has just launched a new, free ad-supported Video-on-Demand OTT platform: the People/Entertainment Weekly Network. Network GM Susanne Mei talks about navigating from the “OTT future” to “OTT present.” Cynopsis: How long ago did the process start for the EW/People project? Susanne Mei: We built the programming and all the apps in nine months […]
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Passionate About Public Television
When fall season rolls around, public television shows don’t usually get the buzz of their broadcast brethren, but there are jewels aplenty. Two standouts: PBS’ Time for School: 2003-2016 follows five kids in five countries for 12 years as they struggle for a basic education. The program airs as part of PBS’s “Spotlight Education Week” […]
Univision’s Randy Falco: The Presidential Debates Are Missing Something
Not long after the Commission on Presidential Debates released a list of the moderators for its upcoming events that didn’t include a Hispanic journalist, Univision President & CEO Randy Falco pressed Janet H. Brown, Executive director of the organization, to reconsider. Here is his letter in its entirety. Dear Ms. Brown, I am writing […]
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At Mattel, Barbie’s Just the Beginning
In advance of accepting his Content Leadership award at the 2016 !magination Awards on September 27, Christopher Keenan, Mattel Creations SVP, content development and executive producer, chatted with Cynopsis Kids editor Cathy Applefeld Olson about the evolution of Mattel Creations into a content-driven company developing properties to engage audiences through character and story. […]
Reality vet Mark Cronin puts the emphasis on “real”
Mark Cronin knows a little something about reality shows. The co-founder of 51 Minds, now heading up a new venture, Little Wooden Boat Productions, has a slew of series to his credit. But while the creator of Bravo‘s Below Deck (launching season four on September 6) admits every show has its issues, shooting on a […]
SVOD Success Means Using Advanced Data to Get Personal
According to a recent report from IBM Cloud Video about the state of streaming video, leveraging data is the key to making consumers happy. David Mowrey, Vice President of Strategic Planning & Global Alliances at IBM Cloud Video, talks password sharing, pain points and best practices. Cynopsis: Were you surprised by anything the report revealed? […]
Nat Geo WILD Dives Into Digital
Nat Geo WILD recently launched its first major foray into the digital space, a new web series called wild_life with Bertie Gregory. The series follows the titular Bertie Gregory, a young wildlife photographer, as he tracks down and films predators on Vancover Island. Cynopsis Digital recently asked Nat Geo WILD EVP & GM Geoff Daniels about […]
Trailer 2.0: What the Future of Video Advertising Holds
By Jaime Singson, Director of Product Marketing, Sizmek Entertainment marketers have always been one step ahead when it comes to deploying successful video advertising content and strategies, and this is no surprise considering their content is ready-made for these ads. But video’s popularity has rightfully grown across industry verticals. According to eMarketer, digital video ad spending is […]
Branded Content Studio Courageous Is Off to a Roaring Start
CNN‘s Courageous branded content studio has moved quickly since launch one year ago. Now, Courageous is producing the Human By Design conference, exploring the current state of human augmentation, at NYC’s Paley Center for Media on August 3. Otto Bell, head of Courageous, explains how the conference came about, and what sets the studio apart. […]
When Good Shows Go Bad
By Michael Cascio, CEO/President of M&C Media LLC In the world of factual TV, whether on a big network, digital outlet or corporate video, I see the same pitfalls that sink otherwise compelling programs. I currently advise producers, network and assorted others in a crowded marketplace, and often rely on my work as SVP and […]
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Vizio Helps Walmart Cut A Bigger Slice Of The CTV Ad Pie
By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. During...Women’s Sports: From Cultural Play to Marketing Powerhouse
Women’s sports are no longer just a cultural signal for brands — they’re becoming a...March Madness Is Making DOOH a More Responsive Channel
By Luba Giglia, COO, AdOmni With the First Four tipping off Tuesday, March Madness is...
