El Rey Network is targeting a surging audience they call “Strivers.” Daniel Tibbets, network President and GM, explains who Strivers are – and why they’re so important. Cynopsis: What are Strivers? Daniel Tibbets: When I joined El Rey in May of 2016, Robert Rodriguez and I discovered that we shared a common vision for the network. We […]
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Swimming Against a Slow Tide: Perspectives on the Future of Television
By Bryan Noguchi, SVP, Media Director, R2C Group A recent survey of media sales executives, fielded by R2C Group, gauged how the industry views the evolution of TV and the transformative trends and technologies that are in play today. The respondents ranged from television sales professionals to those representing digital and print properties. In addition to […]
3 Things Advertising Pros Should Pay Attention to During This Year’s Super Bowl
By Melinda McLaughlin, CMO of ad workflow solution company Extreme Reach One team wins the Super Bowl every single year: Team Ad Industry. Can we all pause for one second from the frenzy of every day to appreciate that there is one day of the year when consumers will actually admit they love advertising? […]
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Ratings Master Class: A Snapshot
The Cynopsis Ratings Master Class on January 25 featured experts offering a variety of perspectives on a hot topic: where the industry is now when it comes to measurement, and where it needs to go. You really had to be there – but if you couldn’t attend, here are some notable quotes: “Within the linear […]
Unlocking the Magic of VR/AR
Last fall, Reality One teamed up with WEVR and Jon Favreau to launch the preview of Gnomes and Goblins, a virtual reality experience created by Favreau and co-produced/co-published by Reality One. R1 also recently announced an exclusive first-look deal with Sony Pictures to create virtual reality content based on their IP. Cynopsis Digital editor David Teich […]
Tips for Job Hunters
The Cynopsis Jobs listings are a great resource for job-hunters (or just job-curious) in the media industry. But once you find an opening that looks promising, what next? Ian Siegel, CEO of ZipRecruiter, has few words to the wise…. Cynopsis: What’s the biggest CV mistake you see?Ian Siegel: Typos. Typos are the worst mistake you can make in a […]
Time is a Valuable Asset in Digital Media – And Agencies Are Throwing It Away
Scott Neslund, EVP of Client Services at Centro, contends agencies are wasting time (and money) by ignoring the need to automate all the basic tasks in media buying. Are outdated tools and tech creating job dissatisfaction in the advertising industry? In late 2015, when my company conducted a survey to take the pulse of […]
Media: The New Abnormal
Former CBS executive Jim McKairnes teaches and writes about Media. He lives in Los Angeles and Nashville. And he’s getting a little cranky. And so it comes to this: Governance by tweet. Governance, diplomacy, communication, connection. Life itself in 140 characters or less. The New Abnormal. For a new year. At last, after what […]
A Little Country Goes a Long Way at RFD-TV
Rural America’s impact on the election has raised the profile of RFD-TV which, having served rural constituents for the past 16 years, had a better handle than many on just how frustrated voters were with politics as usual. RFD-TV founder and president, Patrick Gottsch, tells Cynopsis why getting a perspective on rural life in America […]
Mariah Makes Merry for YouTube Red
YouTube Red‘s holiday special The Keys of Christmas is an example of how digital TV is pushing linear to up its game, says Justin Hochberg, CEO of Just Entertainment Studios, who created and produced the show in partnership with Endemol Shine North America – and says it’s a production that would make Santa proud. Cynopsis: […]
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Reinventing the Ritual
The television Upfront has survived streaming, cord-cutting, and the rise of programmatic — but 2026...Outcomes Over Inventory: Disney Advertising’s 2026 Upfront View
The Upfront is changing — and few people have a better view of that shift...Built for This Moment: Telemundo’s 2026 Upfront Play
As the 2026 Upfront season heats up, Telemundo arrives with momentum — and a clear...
