CynCity

By Lynn Leahey Launched in 1994 as the Independent Film Channel, IFC has evolved since 2010 into a comedy destination that’s home to quirky favorites like Portlandia (returning for season six on January 21) and Maron (back later this year for season four).  Jennifer Caserta, President & General Manager of the  “Always on, slightly off” […]

By David Teich In 2005, Refinery29 was founded out of a Brooklyn kitchen. Since then, the female-oriented media company has been growing by leaps and bounds. In addition to its website, the company is now active across multiple digital platforms, including Snapchat and YouTube, pulling in between 55 and 60 million dollars in revenue in […]

The key to implementing a successful media quality strategy is demanding a higher standard, says Bobby Bailey, Director of Analytics, Integral Ad Science.   Implementing a media quality strategy can be intimidating. There are multiple vendors, multiple players in the media buying process, and a ton of data to analyze to be successful. As the […]

By David Teich   Do you support a flat tax? What’s the most important economic issue facing the country? Who won the Republican debate? Those are the kinds of online polls you may have seen on CNN’s Facebook page during the cable network’s GOP presidential primary debate last night. And afterward, you may have seen […]

Media industry expert and “Streaming Media All-Star” Matt Smith, Chief Evangelist for platform solution company Anvato, offers his take on the new frontier of television. The plane has taken flight.  The ship has left the pier.  The train has left the station.  Pick your analogy, but be sure to understand the notion.  Television as we […]

By David Teich Seeso aims to disrupt the disruption with an OTT experience that gives choice back to the consumer. Evan Shapiro, EVP of NBCUniversal Digital Enterprises, oversees the ad-free streaming comedy channel, which made its Beta preview this month. Cynopsis: The NBC library has mountains of content spanning multiple genres. Why did you decide […]

TV event Racing Extinction, from activist filmmaker Louis Psihoyos and producer Fisher Stevens (The Cove), launches on Discovery Channel Wednesday, December 2 at 9p with a message: humans are killing off species across the planet, and it’s time to make it stop. Stevens, a passionate advocate for environmental causes, talks to Cynopsis about a documentary […]

Will big agencies be the ruination of programmatic? Derek Mattsson, President of Placemedia, thinks it doesn’t have to be that way. Programmatic TV advertising has yet to hit its stride, and already the industry is at risk. The promise of programmatic is unquestionable; it’s a simpler, faster way to buy and sell TV inventory. The […]

Guy Carrington, Executive Producer at US/UK’s Done + Dusted (http://doneanddusted.com), one of the world’s top live entertainment companies, explains that even with live events, narrative is key. Are programmers more open to live events than they used to be? Is it an easier sell? I wouldn’t say it’s an easier sell, you still need a […]

U.S. Hispanics may mean $1.3 trillion in purchasing power, but language and cultural barriers have made this growing group far more likely to be unbanked or underbanked versus non-Hispanics. NBCUniversal Telemundo Enterprises aims to remedy that with “Tu Dinero Es Tu Future” (Your Money Is Your Future), an initiative designed to promote financial literacy. Rocky […]