CynCity

Not long after the Commission on Presidential Debates released a list of the moderators for its upcoming events that didn’t include a Hispanic journalist, Univision President & CEO Randy Falco pressed Janet H. Brown, Executive director of the organization, to reconsider. Here is his letter in its entirety.   Dear Ms. Brown, I am writing […]

In advance of accepting his Content Leadership award at the 2016 !magination Awards on September 27, Christopher Keenan, Mattel Creations SVP, content development and executive producer, chatted with Cynopsis Kids editor Cathy Applefeld Olson about the evolution of Mattel Creations into a content-driven company developing properties to engage audiences through character and story.   […]

Mark Cronin knows a little something about reality shows. The co-founder of 51 Minds, now heading up a new venture, Little Wooden Boat Productions, has a slew of series to his credit. But while the creator of Bravo‘s Below Deck (launching season four on September 6) admits every show has its issues, shooting on a […]

According to a recent report from IBM Cloud Video about the state of streaming video, leveraging data is the key to making consumers happy. David Mowrey, Vice President of Strategic Planning & Global Alliances at IBM Cloud Video, talks password sharing, pain points and best practices. Cynopsis: Were you surprised by anything the report revealed? […]

Nat Geo WILD recently launched its first major foray into the digital space, a new web series called wild_life with Bertie Gregory. The series follows the titular Bertie Gregory, a young wildlife photographer, as he tracks down and films predators on Vancover Island. Cynopsis Digital recently asked Nat Geo WILD EVP & GM Geoff Daniels about […]

By Jaime Singson, Director of Product Marketing, Sizmek Entertainment marketers have always been one step ahead when it comes to deploying successful video advertising content and strategies, and this is no surprise considering their content is ready-made for these ads. But video’s popularity has rightfully grown across industry verticals. According to eMarketer, digital video ad spending is […]

CNN‘s Courageous branded content studio has moved quickly since launch one year ago. Now, Courageous is producing the Human By Design conference, exploring the current state of human augmentation, at NYC’s Paley Center for Media on August 3. Otto Bell, head of Courageous, explains how the conference came about, and what sets the studio apart. […]

By Michael Cascio, CEO/President of M&C Media LLC In the world of factual TV, whether on a big network, digital outlet or corporate video, I see the same pitfalls that sink otherwise compelling programs. I currently advise producers, network and assorted others in a crowded marketplace, and often rely on my work as SVP and […]

By David Teich, editor of Cynopsis Digital As you may have noticed, the U.S. is in the midst of a presidential election. The next phase of the race kicks off today, with Day One of the Republican National Convention. The Democratic National Convention follows next week. So here we are: It’s down to two major […]

Season two of The Marijuana Show launched July 8 on Amazon, iTunes and Google Play, with Ganjapreneurs accessing over $13 million in funding for their Cannabis business ideas. Co-creators and hosts Wendy Robbins and Karen Paull talk about taking the leap into a new reality TV category – and doing it their way. Cynopsis: Did […]