Linda Perry is thinking big for upcoming TV show, All Girl Band. “We’re looking for the female Rolling Stones,” says the Grammy nominated songwriter and producer. But it’s not just the “badass” band that’s got Perry excited – she’s anticipating a talent search with massive marketing and distribution potential. Perry shares her vision with […]
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Comedy + Esports = Good Game
Ahead of the first-ever Cynopsis Esports Master Class on September 15, aimed at breaking down the essential elements and opportunities in an exploding business, Esports Content & Chairperson Chris Pursell got the goods on a new esports-themed comedy from Dan Harmon. With a tenderness that echoes the relationship between the sci-fi genre and Adult Swim’s smash Rick and […]
Watch This: mitu Makes a Facebook Move
As it experiments with new formats, mitu, creator of media and entertainment seen through a Latino lens, has partnered with Facebook to license two digital series to Facebook platform Watch. But as content creators are all too aware, it’s not a one-size-fits-all-formats world. Mom’s Movie Review is an unscripted comedic series that has mitu-lebrity Emmanuelle and his mother watching and […]
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A Message from Randy Falco, President and CEO of Univision Communications
NEW YORK – AUGUST 18, 2017 – Almost 40 years ago, Justice Thurgood Marshall – the first person of color to sit on our nation’s highest court – spoke in Charlottesville, telling the graduating class of the University of Virginia: “Where you see wrong or inequality or injustice, speak out, because this is your […]
The Skinny Bundle Marketing War
By David Teich Facing a glut of competition, “virtual MVPDs” are scrambling to set themselves apart. But a couple of companies face an added challenge: They’re in competition with their own pay-TV services. “Virtual MVPDs” are out in force. Industry pros understand the basic concept by now (even if many consumers still don’t): Subscribers get a […]
All Set: One Veep Emmy Nominee Lands her Dream Job
Self-described “movie geek” Kimberly Wannop found her calling in set decorating. Nominated for an Emmy for Outstanding Production Design for a Narrative Program (Half Hour Or Less), she found a job at her favorite show, Veep, the old-fashioned way: she hounded the boss until he hired her. Cynopsis: What is a set decorator’s job, and how […]
An Esports Power Player Shares the Keys to Success
With HyperX hitting the big 15 this year, anchored with a mantra of developing “gaming products for gamers – high-speed memory, solid state drives, headsets, keyboards, mice, USB flash drives, and mouse pads – to the gaming community and beyond,” the brand continues to establish itself within the esports meta through long-term partnerships that include […]
Why Viewers Are Taking a Ride with Live PD
They really liked it. Last month, A&E ordered 100 more episodes of Live PD, with shows airing Friday and Saturday nights during the summer. Big Fish Entertainment president Dan Cesareo talks about what makes the new show, cable’s top unscripted crime series, resonate with viewers. Cynopsis: What are viewers surprised by when they watch the show? Dan Cesareo: […]
Monetizing Online Video – Current Challenges and Solutions
By Matt Smith, Principal Evangelist for Media, Brightcove There is no denying the growth in online video. It is an unstoppable force of nature and permeates every aspect of our daily lives. Whether you are eight or eighty, it’s likely you consume some form of video in the course of a day. As viewing […]
“I have to tell that story”: The Road to Nat Geo’s Iraq Mini-series
By Cathy Applefeld Olson On April 4, 2004, a U.S. 1st Cavalry Division platoon was ambushed in Sadr City, Iraq—an incident that resulted in the deaths of eight soldiers and injury of 50. ABC News reporter Martha Raddatz’s best-selling account of what came to be known as “Black Sunday” is the foundation of eight-part miniseries […]
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Vizio Helps Walmart Cut A Bigger Slice Of The CTV Ad Pie
By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. During...Women’s Sports: From Cultural Play to Marketing Powerhouse
Women’s sports are no longer just a cultural signal for brands — they’re becoming a...March Madness Is Making DOOH a More Responsive Channel
By Luba Giglia, COO, AdOmni With the First Four tipping off Tuesday, March Madness is...
