Jonas & Co, an advertising and production company, just won an Emmy Award for its original spot for Nick Jr., “Girls in Charge: Girl Power Campaign.” The spot plays off the tropes of a Hollywood action movie trailer, blending real girls with Nick Jr. characters. Hema Mulchandani and Jonas Morganstein talk about the alarming research that led to the […]
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Reelz Taps Underserved Market By Getting Real
Heading into Upfront season, Cynopsis sat down with REELZ SVP of Advertising Sales Bill Rosolie to discuss the challenges and opportunities for advertisers heading into the 18-19 Upfront. Cynopsis: What are the most pressing challenges that advertisers will face in this year’s Upfront? Bill Rosolie: The Upfront environment and overall media marketplace has grown even more challenging for advertisers and their agencies due to the ongoing decrease in C3 GRPs, doubts about digital ROI […]
How to Refresh a Reboot – Without Alienating the Audience
Tom Farrell, CEO of The WorkShop and Co-Executive Producer of TLC’s Trading Spaces revival, was also the showrunner for the original series. How do you refresh a classic without alienating the original core audience? A mix of something old, something new, Farrell tells Cynopsis. Cynopsis: What’s the right recipe for non-scripted series reboot?
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WimLink: Working to Solve the Gender Equality Issue
Shareablee and WimLink, which connects women in media and tech to promote leadership and professional development, are holding a special event, “Advancing Women – Leadership in Sports and Digital” on Thursday, April 26, 6p, at Shareablee’s offices. Tania Yuki, Founder and CEO of Shareablee, shares what it’s all about. Cynopsis: How did you and […]
To Really Measure the Tiger Woods Effect, Check the Data
By Doug Pollack, GM of aiTV Products & Innovation The Lotame aiTV team has just wrapped a study examining the composition of the Masters Tournament audience across millions of smart TVs. For the analysis, our aiTV platform, which delivers advanced TV audience targeting, was used to profile the tournament’s viewers. Here’s what we found. […]
The “Funny Truth” About Mr. Clean
Aptly enough, the Mr. Clean “Cleaner of Your Dreams” campaign cleaned up at the Advertising Research Foundation’s 2018 David Ogilvy Awards, winning not only the Grand Winner prize, but a Gold for Brand Transformation. Dan Koutoulakis, Planning Director, Leo Burnett Canada around the “Cleaner of Your Dreams” campaign, talks about the surprising research that guided […]
Why True Crime Is Killing It On TV
ID renewed docu-series Fatal Vows, from CMJ Productions II Inc., for season 6. CMJ, which also produces true crime series The Will: Family Secrets Revealed, Accident Investigator, Natural Born Outlaws, Guilty Rich, Outlaw Tech and A Stranger in my Home, announced it is developing Popular Crime with cult crime book author Bill James. Cynopsis […]
How Andi Mack & Lizzie McGuire creator Terri Minsky keeps in step with today’s sophisticated tween audience
Last month Disney Channel renewed for a third season tween series Andi Mack, which has addressed topics including life in a military family, an authentic bar mitzvah and the network’s first coming-out story. This week, creator Terri Minsky (who was also behind the network’s hit Lizzie McGuire) talks with CynKids about how the show keeps […]
National Geographic Reaches for the Stars With One Strange Rock
National Geographic is going out of this world with One Strange Rock, premiering Monday, March 26. Hosted by Will Smith, the 10-part docu-series from filmmaker Darren Aronofsky and producer Jane Root features astronauts sharing personal perspectives from their time in space. Tim Pastore, President, Original Programming & Production, National Geographic, talks about how the […]
Forged in Fire: Finding the Common in the Uncommon
A competition series that has bladesmiths attempting to recreate iconic swords might not have seemed like the (ahem) sharpest idea, but it’s a History hit. With season 5 of Forged in Fire premiering Tuesday, March 13, Jodi Flynn, President, Outpost Entertainment and executive producer of the series, explains why “under the radar” concepts can resonate with TV […]
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Vizio Helps Walmart Cut A Bigger Slice Of The CTV Ad Pie
By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. During...Women’s Sports: From Cultural Play to Marketing Powerhouse
Women’s sports are no longer just a cultural signal for brands — they’re becoming a...March Madness Is Making DOOH a More Responsive Channel
By Luba Giglia, COO, AdOmni With the First Four tipping off Tuesday, March Madness is...
