CynCity

Aptly enough, the Mr. Clean “Cleaner of Your Dreams” campaign cleaned up at the Advertising Research Foundation’s 2018 David Ogilvy Awards, winning not only the Grand Winner prize, but a Gold for Brand Transformation. Dan Koutoulakis, Planning Director, Leo Burnett Canada around the “Cleaner of Your Dreams” campaign, talks about the surprising research that guided […]

ID renewed docu-series Fatal Vows, from CMJ Productions II Inc., for season 6. CMJ, which also produces true crime series The Will:  Family Secrets Revealed, Accident Investigator, Natural Born Outlaws, Guilty Rich, Outlaw Tech and A Stranger in my Home, announced it is developing Popular Crime with cult crime book author Bill James. Cynopsis […]

Last month Disney Channel renewed for a third season tween series Andi Mack, which has addressed topics including life in a military family, an authentic bar mitzvah and the network’s first coming-out story. This week, creator Terri Minsky (who was also behind the network’s hit Lizzie McGuire) talks with CynKids about how the show keeps […]

National Geographic is going out of this world with One Strange Rock, premiering Monday, March 26. Hosted by Will Smith, the 10-part docu-series from filmmaker Darren Aronofsky and producer Jane Root features astronauts sharing personal perspectives from their time in space. Tim Pastore, President, Original Programming & Production, National Geographic, talks about how the […]

A competition series that has bladesmiths attempting to recreate iconic swords might not have seemed like the (ahem) sharpest idea, but it’s a History hit. With season 5 of Forged in Fire premiering Tuesday, March 13, Jodi Flynn, President, Outpost Entertainment and executive producer of the series, explains why “under the radar” concepts can resonate with TV […]

Season three of E!‘s Hollywood Medium with Tyler Henry is airing Wednesdays at 9p, with celebs looking for advice, connections and closure. Stephanie Drachkovitch, 44 Blue Co-Founder and President talks about what’s different this time around. Cynopsis: How is this season of Hollywood Medium be different?  Stephanie Drachkovitch: We feel like we’ve gotten our biggest […]

HITN TV Programming and Acquisitions Director Erika Vogt, a veteran in the Hispanic media world, discusses the challenges Hispanic families face in the children’s entertainment market – and shares what HITN TV is doing about it. The children’s entertainment market faces numerous challenges, especially among Hispanic families in the United States. Many of these […]

It’s no surprise Facebook is bringing more local news stories to users – according to a survey from Videa, most respondents said they trusted local news more than national news. Videa’s President, Shereta Williams, explains the “halo of trust” in the era of fake news, and how local stations can take advantage of evolving viewing habits. […]

By John DeVine, Chief Revenue Officer, Oath From CES to the Big Game to the IAB Annual Leadership Meeting next week, marketers are buzzing about what needs to change in 2018 to improve digital ad effectiveness and how the industry as a whole can deliver on these needs. Here are five trends that have […]

Launched in 2008 as a website, Asia’s viral social giant 9GAG now boasts 150M users worldwide and is the most followed entertainment brand across social media (43.5M followers on Instagram, 38M on Facebook and 14.5M on Twitter). But with an open and collaborative platform that draws Gen Z and Millennials together to share, discover […]