CynCity

With audience measurement in the throes of a major transformation, Cynopsis is moving the conversation forward with the August 3 Measurement & Data Conference in NYC, focused on where the industry is going – and how we get there. One of our featured speakers, Mark Risis, Head of Global Partnerships & Data Sales […]

From comedies to  commercials to costumes, here is the the complete list of nominees for the 69th Emmy Awards. The awards show will air live on CBS Sunday, September 17; the Creative Arts Emmys will air September 16 on FXX.  Outstanding Character Voice-Over Performance American Dad! • Fight And Flight • TBS • 20th Century […]

Effective social good initiatives foster brand love from a generation that values companies that give back. But how do you hit the right note? Brendan Ripp, Executive Vice President of Sales and Partnerships at National Geographic, offers insights on the kinds of bold, clear goals and partnerships that rally organizations and engage consumers.   Cynsiders: Why […]

  What were key takeaways at the 64th Annual Festival of Creativity in Cannes? Tim Mahlman, President of Ad Platforms at Oath, offers his perspective on the event’s hot topics.   Brand Safety “In the digital environment, which is naturally a more open ad ecosystem, brand safety has always been top-of-mind for advertisers and agencies. […]

 Tim Pastore, president, original programming & production, National Geographic, talks about the unprecedented challenges of groundbreaking event Earth Live, a program using new technology to show viewers live wildlife lit only by the moon. National Geographic is offering the two-hour live broadcast of what it calls “the Olympics of the natural world” on Sunday, July 9, […]

  Adaptive Studios might be best known for reviving the HBO Project Greenlight series with Ben Affleck and Matt Damon, but in fact much of Adaptive’s strategy calls for mining for gold in abandoned Hollywood intellectual property. Perrin Chiles, CEO and founder, explains why the scavenger approach works.   Cynopsis: What is your business model? Perrin Chiles: The idea for Adaptive […]

HITN, the Spanish-language educational network, is going OTT. Guillermo Sierra, Head of Television and Digital Services, talks strategy, including partnerships that expand the brand. Cynopsis: How will HITN’s OTT service stand out from the pack? Guillermo Sierra: HITN has a very clear mission that will extend to all its digital services including its OTT, that is to improve the quality of life […]

Satirical short-film digital series Flip the Script is part of a campaign to open a fresh dialogue on a hot topic: gender parity in Hollywood. The satirical series is based on real-life, sexist experiences of women in the industry, re-enacted verbatim – but with gender roles swapped. Writer/creator Ally Iseman (American Housewife) tells Cynopsis why she thinks laughter could […]

 Producer Arthur Smith, founder of A. Smith and Co. Productions, says avoiding format fatigue means meeting audience expectations with meaningful change. When an ongoing TV series is being produced – whether it’s Amazing Race, Survivor, or Hell’s Kitchen, it’s always important to avoid complacency, freshen the format, and bring new things to the table. This applies […]

By Amy Hunt, VP, TVideo and Media Sales, GfK MRI A core promise of OTT viewing and programmatic ad buying is the ability to target key audiences. With a deeper understanding of key consumer groups, advertisers have the ability to target potential customers with greater accuracy and effectiveness. Collectively, LGBT consumers in the US account […]