Vox Media says it is “shaping the future of journalism and entertainment.” Chad Mumm, VP, Head of Vox Entertainment at Vox Media, tells how. Cynopsis: What can others take away from Vox Media’s success? Chad Mumm: Here at Vox Media, we’ve been very happy to see that we can successfully bring our digital audience along […]
CynCity
Why TV Networks Should Get In the Podcast Game
Donald Albright joined friend and music video director Payne Lindsey to launch content creation company Tenderfoot TV in 2016. Since then, Tenderfoot has released the viral true crime podcast “Up and Vanished” and the subsequent number one hit podcast “Atlanta Monster.” Albright tells Cynopsis how the podcast business is changing – and why TV dive in deeper. […]
Did the 1970s Change TV – Or Vice Versa?
The 1970s was a time of massive change in America, an upheaval that was represented on TV. Former network TV exec Jim McKairnes has written a book, All in the Decade: 70 Things About 70s TV That Turned Ten Years Into a Revolution, recounting a raucous ten years in the life of television. An excerpt is […]
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In Double Take, Chris Jones Uses Hypnotism to Shake Up the Prank Show Format
Comedian and hypnotist Chris Jones is host of Double Take, a prank show with a twist premiering on Facebook Watch on October 24. America’s Got Talent viewers will recall Jones hypnotizing Howie Mandel, even getting the germaphobe to shake hands with his fellow judges; he’ll also be on hand for the Cynopsis Model D […]
Two Big Reasons Walmart’s Streaming Service Will Succeed
By Tripp Boyle, SVP, Connekt Do traditional mass market retailers have any future in the video streaming space? Walmart seems poised to place a multi-billion dollar bet that the answer is yes, despite the dramatic flameout of competitor Target’s video service just three years ago. Nonetheless, if I were a bookie, I’d say […]
A Fraud-Free Guarantee for Brands IS Possible. Here’s How
By Abbey Thomas, CMO, Tremor Video DSP Marketers should not accept fraud as an inescapable cost of digital advertising. Yes, it is a real problem. Yes, eradicating it completely is difficult and won’t happen overnight. But marketers should not be the ones liable for the dollars wasted on fraudulent views and clicks. Only 18 percent […]
Truly Original’s Glenda Hersh Tells How to Keep it Real in Reality Show Casting
Casting TV shows is a challenging process – no less so when you’re asking people to just be themselves. Glenda Hersh, co-president and co-CEO of Truly Original, the unscripted production company behind Ink Master (season 11 is airing Tuesdays at 10p on Paramount Network), as well as History’s Swamp People, truTV’s Hack My Life, and […]
General Hospital Star Jacklyn Zeman Set for Daytime Double Duty on TLC’s Make This Place Your Home
Jacklyn Zeman is best known to TV audiences as Bobbie Spencer on General Hospital, a show she joined in 1977. But she’ll soon be doing double duty on daytime – albeit without so much drama – on new TLC home design and lifestyle program, Make This Place Your Home, launching Saturday, September 29 at 9a. […]
Syndication: The New Secret Sauce?
Is there a new secret sauce for syndication? New York-headquartered independent production company Keller/Noll, headed by the creative team of Cleve Keller and Dave Noll, has ideated, created and produced more than 350-episodes of original series airing globally in 2018. Last week, Face the Truth, a Keller/Noll created series (produced in conjunction with CBS Television Distribution, Dr. Phil […]
What Ad Skippers Teach Marketers About Consumers
By Greg Sobiech, CEO of DELVE For most digital marketers there’s nothing worse than finding out that a consumer skipped your ad. The copy you painstakingly crafted, the creative you lovingly built, all ignored in less time than it takes to read this sentence and a potential customer lost to the fast-changing winds of streaming […]
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Beyond Retrospective Damage Control: Cutting Off Harmful Content at the Source
By Fiona Salmon, Managing Director at Mantis Content moderation has become one of the most...From Cart to Couch: How Retail Data Is Powering the Next Era of Premium Video
The lines between retail media and premium video are disappearing fast – and the convergence...TV And Video Convergence Is ‘Fair’ At Best: Here’s What 10 Execs Want Fixed In 2026
By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. Convergent...
