CynCity

By Chris Hogg, Chief Revenue Officer, Lotame   AI-powered tools promise smarter targeting, faster insights, and better business outcomes. But without a durable, privacy-first identity strategy, they can’t deliver. Why? Because the data these tools run on is typically incomplete, inconsistent, or disconnected. The fragmentation of media means that while signals arrive from dozens of […]

Brandon Stewart, Founder and CEO of Brandon Studios (home to such shows for Brandon TV as “The Dolls,” “Mad House,” “Obsessed”, and “Encore”) is bringing his his deep experience in the creator economy to ScreenShift in October, participating in “FAST Tracking the Creator Economy – Opportunities and Challenges in CTV.” He shares just some […]

Ray Hopkins, President, Paramount U.S. Distribution, Paramount Global, will be on hand for a ScreenShift panel, presented by Cablefax, that  will break down what dealmaking looks like in Pay TV’s next act. Hopkins offers a preview of his take on the topic here. Since this panel is “The Great Rebundling,” and you went through […]

Cynopsis catches up with Alissa Bachner, Executive Producer of “The Better Sister” and EVP of Development, Tomorrow Studios.    What makes acquisitions of books for TV adaptations so appealing?   It’s always great to read or watch something you love and think, I wonder what this story would be like if […]

By Barry Frey, President and CEO of the DPAA The 2025 Cannes Lions Festival of Creativity proved to be a defining moment for shaping the near and long-term future of Marketing, AI, and, pointedly, the fast-growing global digital out-of-home (DOOH) industry.  As organizations, brands, agencies, tech, press, media networks, creative professionals, and so many others […]

By Francesca Bacardi, KARGO After a week on the ground at Cannes Lions, one thing is clear: creators have arrived not just as influencers, but as institutions. The Croisette was crawling with them—Pookie, Alix Earle, Jake Shane, and countless others—blurring the lines between celebrity and CEO. Their collective reach is on track to eclipse linear […]

By Josh Tierney, SVP, Head of Strategy, BMF Cannes Lions is a paradox. Anyone who’s built a career at the intersection of business and creativity, creating work for global brands and leading creative strategy for household names, understands the demands of the market, the pull of visibility, the pressure to perform. But even the most […]

Cannes 2025 felt different this year – and the senior executives who were there noticed. The cocktails and caftans still flowed, but the discussions were seemingly less on creative more on tech in the “real world.”  As Omnicom Chief Communications Officer Joanne Trout put it, “another hot, crazy Cannes is in the books, but this […]

By Ian Baer, Founder & CEO, Sooth The collapse of a market-leading brand doesn’t begin with disloyal customers, deceptive competitors, product failures, service hiccups, data breaches, Gen Z disruptions, or any of the other scapegoats that have led to the performance tailspin so many brands find themselves facing today. These are not imaginary villains […]

Hen Mazzig‘s digital weekly series “And They’re Jewish” takes audiences to the homes of Debra Messing, Mayim Bialik, Eyal Booker, Emmanuelle Chriqui and more as they share stories about their personal lives and careers. Mazzig explains why YouTube is the ideal platform for his project.   Why launch on YouTube? I didn’t want this show locked behind a paywall, […]