By Ty Tinker, Director of Analytics, AdQuick Each year, marketers enter the holiday season with the same marching order: make it new. New creative. New messaging. New ideas to stand out in a crowded, hyper-commercial moment. The pressure is understandable—but the numbers tell a different story. Many of the most effective holiday campaigns aren’t […]
By Amit Gelber, Chief Growth Officer at Perion A healthy market has a good balance between supply and demand. In digital advertising, brands bring their budget to publishers who offer audiences, inventory and performance. Of course, many layers of ad-tech have been built up over the past twenty years […]
Premion has been recognized on Cynopsis’ inaugural “25 in 25” list, which celebrates companies shaping today’s rapidly evolving media landscape. For Premion, that impact comes from leveraging new technology to expand what’s possible for local advertisers. Daniel Spinosa, President of Premion, shares how SMBs can finally have a meaningful seat at the table. How has […]
The Cynopsis 25 of 2025 honors companies that are helping redefine how audiences connect and how brands grow — across retail media, measurement, AI, streaming, and beyond. Cynopsis salutes them for helping to shape the next chapter of the media industry! The List Advertiser Perceptions All Women’s Sports Network Amazon Ads x iHeartMedia AMC Networks […]
What’s next for out-of-home advertising? From the rise of user-generated content to the impact of sports, creativity, and measurement, Lucy Markowitz, SVP and GM, U.S. Marketplace at Vistar Media, shares what she sees on the horizon. What do you predict for OOH creative in 2026? AI will transition from a phase of experimentation to implementation. […]
Canela Media has partnered with The Coca-Cola Company for Sprite’s new holiday campaign featuring Las Marías, twin sisters who perform regional Mexican music. Developed and produced by Canela Studios, the campaign for Sprite’s Winter Spiced Cranberry soda is aimed at engaging Hispanic American consumers who embrace both tradition and modernity. The spots showcase two parallel holiday […]
As CES approaches, we’re seeing a surge of “agentic AI” announcements across adtech. But does the messaging match the reality? Frans Vermeulen, President of Swivel, separates what’s real from what’s aspirational. Why are DSPs emerging as the earliest movers in agentic AI? DSPs sit at the heart of fragmentation, complexity, and control. […]
DBC, a PR and marketing agency specializing in adtech and data insights, has been named to Cynopsis’ inaugural “25 in 25” list, recognized for its forward-thinking approach to helping clients break through a crowded and rapidly evolving marketplace. President Bill Daddi discusses how the company continues to stay ahead of the curve. DBC is […]
By Kristen Whitmore, VP of Insights, Lotame Holiday shopping used to be predictable. This year, Gen Z, millennials, and a growing group of “new frugals” are shifting long-held behaviors, and the gap between what shoppers say and what they actually do has become impossible to ignore. Marketers continue to hear one dominant message: consumers expect […]
Sports media company TOGETHXR staged a major takeover during NWSL Championship week, generating 4 million impressions in just 72 hours. The lineup featured content like a pre-match livestream with the WNBA’s StudBudz duo, Courtney Williams and Natisha Hiedeman—friends known for their hit Twitch channel—along with Megan Rapinoe popping into the suites of NWSL Commissioner Jessica […]
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