New York Life’s new docuseries “The Assist” takes USMNT stars Tyler Adams, Tim Ream, and Matt Turner off the pitch and into the moments that actually made them. Coaches. Family. Mentors. The people behind the players. The series is built around the relationships and support systems that shaped three very different paths to the world […]
By Ribeye VP of Product & Engineering Martin Lasarga Local media sellers are working harder than ever. As local TV revenue fragments across channels and competition for advertising dollars intensifies, many organizations no longer have the staffing models that once supported dedicated planners, traffickers, analysts, and account managers. The work still needs to get done. […]
Ted Royer, Co-Founder and Creative Lead at Folk Devils, asks: What happens when technology weakens the traditional relationship between time and value? Â Zach gained low-level advertising fame for the wrong reason. Â In an anecdote that has circulated in agency circles for years, Zach was taking multiple freelance assignments simultaneously, collecting day rates […]
AI isn’t just changing jobs — it’s testing leadership. David Grossman of The Grossman Group has seen what separates executives who navigate restructuring successfully from those who don’t. Spoiler: it’s not strategy. It’s communication How should executives communicate AI-related layoffs to the rest of the organization ? How matters more today in an AI-related […]
By Aaron DeBevoise, CEO of Spotter Reach is abundant. Media buyers see this play out every quarter: you can purchase impressions at scale across dozens of platforms, hit your GRP targets, and still watch your client’s brand slide past an audience that never looked up from their scroll. Volume and attention are not the same […]
Rise Literary recently launched a partnership with veteran TV producer Joy Gorman to help guide authors for book-to-screen adaptations. The partnership will also launch a publishing imprint with Simon & Schuster that focuses on connecting TV and film IP with publishing opportunities.We caught up with Kristen McGuiness, CEO & Publisher of Rise, to talk book-to-screen […]
For editors working at the highest levels of unscripted television, the job is as much about shaping a story as it is about cutting one. Few understand that better than the team at Outpost, the St. Louis-based post-production company behind HBO’s sprawling docuseries “U.S. Against the World.” Lucas Harger, a film and commercial editor […]
Two of WBD Advertising’s top executives — Ryan Gould, President of Go to Market, and Bobby Voltaggio, President of Platform Monetization — put their heads together to share what’s driving the conversation this Upfront season, and where premium video is headed next.  What do you think is the most significant trend this Upfront season? […]
As streaming fragments audience attention and competition for eyeballs intensifies, entertainment marketers are rethinking where — and how — they reach consumers. On-the-go video has emerged as a compelling answer, capturing audiences in real-world moments before decisions are made, not after. Andrei Maglica, RVP of Client Partnerships at GSTV, talks about how out-of-home video is […]
The television Upfront has survived streaming, cord-cutting, and the rise of programmatic — but 2026 may be its most pivotal test yet. As biddable media reshapes how advertisers buy, the industry’s annual commitment ritual is under pressure to prove it still delivers something real-time markets can’t. Samantha Rose, Executive Vice President and Head of Integrated […]
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