CynCity

Ahead of the Game

How have Super Bowl advertising strategies evolved over the years, and what makes a winning campaign today? We asked Sean Cunningham, President and CEO of the VAB, and Will Trowbridge, Founder and CEO of Saylor, to weigh in.   Said Cunningham: “In terms of Super Bowl advertising strategies, over the last few of years we’ve seen more […]

Marketing: The Next Frontier

Jonathan Gudai, Co-Founder and CEO of AdOmni, sees a world where social media, video, and digital out-of-home advertising will converge for performance and brand marketers. Here, he shares his thoughts on AI opportunities, audience trends, and more shaping the future. As video consumption continues to fragment across platforms, what do you see as the biggest […]

What Happens If Time Runs Out For TikTok?

TikTok has gotten a reprieve from President Trump, but the threat of a ban still looms. Don’t push the panic button, advises Natalie Andrews, Manager of Social Operations at Adtaxi. How would a TikTok ban impact advertisers? For marketers, the prospect of a TikTok ban represents a major disruption, as it forces an immediate pivot. […]

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GenAI: Changing the Marketing Game

Gen AI is disrupting the ad testing market, enabling marketers to test the effectiveness of their content at a scale never seen before. Peter Daboll, Head of US at AI platform DAIVID, talks about the transformation – and the Super Bowl.   How is GenAI disrupting the ad testing market? GenAI, or AI more generally, […]

Adjusting Priorities in Advertising

Eden Collective, a consultancy of senior media strategists dedicated to bridging the gap between short–term performance and long–term brand strategy and outcomes, aims to deliver unbiased, actionable recommendations using advanced data science and analytics. Alison Monk, CEO of Eden and a a go-to voice in the startup world for paid media and measurement, offers her […]

Drew Lachey Brings it Home in “Date My House”

From pop sensation to DIY inspiration, Drew Lachey is bringing his creative talents to a whole new stage—the home. As the host of “Date My House,” The Design Networks’s latest home improvement series, Lachey combines his passion for making spaces functional and inviting with practical DIY tips. Drew shares with Cynopsis the heartwarming mission behind […]

The Hidden Influence: How Emotions Drive our Choices

Mediaprobe’s database of emotional reactions to televised content offers insights into viewer engagement. MediaProbe CEO Pedro Almeida – a former professor who has spent his career studying decision-making – explains why that matters to advertisers. Why is understanding emotional effectiveness so important to decision-making? We know that a great deal of how we make decisions […]

Weigel Networks Get in the Holiday Spirit

Weigel networks have a robust holiday slate, with programming ranging from “Meet Me in St. Louis” on MOVIES!, to Christmas episodes of “Alfred Hitchcock Presents” on MeTV and “The Mary Tyler Moore Show” on Catchy Comedy. Neal Sabin, Vice-Chairman, Weigel Broadcasting, talked to Cynopsis about Santa-themed strategy.  What audience reaction do you get for this […]

Moving $$ from Linear to Digital: What Now?

Media consumption patterns have driven a monumental shift from linear to CTV, causing competition for attention among viewers. What should advertisers and brands focus on to effectively reach their audiences in the next 12–18 months? Bill Schild, GM, The Americas, Channel Factory, offers his insights. A generational shift in consumption Younger generations have already earned […]

Getting a Lift From Branded Content

  Brand integration can drive results, but what is the most effective way to engage consumers? The Design Network’s Jason Harris, Founder & CEO, and Caroline Landry, VP Business Development, share their strategies for successful branded content partnerships.    Why are integrated content partnerships important within the broader CTV media mix?    Jason Harris: Brands have […]

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