CynCity

From pop sensation to DIY inspiration, Drew Lachey is bringing his creative talents to a whole new stage—the home. As the host of “Date My House,” The Design Networks’s latest home improvement series, Lachey combines his passion for making spaces functional and inviting with practical DIY tips. Drew shares with Cynopsis the heartwarming mission behind […]

Mediaprobe’s database of emotional reactions to televised content offers insights into viewer engagement. MediaProbe CEO Pedro Almeida – a former professor who has spent his career studying decision-making – explains why that matters to advertisers. Why is understanding emotional effectiveness so important to decision-making? We know that a great deal of how we make decisions […]

Weigel networks have a robust holiday slate, with programming ranging from “Meet Me in St. Louis” on MOVIES!, to Christmas episodes of “Alfred Hitchcock Presents” on MeTV and “The Mary Tyler Moore Show” on Catchy Comedy. Neal Sabin, Vice-Chairman, Weigel Broadcasting, talked to Cynopsis about Santa-themed strategy.  What audience reaction do you get for this […]

Media consumption patterns have driven a monumental shift from linear to CTV, causing competition for attention among viewers. What should advertisers and brands focus on to effectively reach their audiences in the next 12–18 months? Bill Schild, GM, The Americas, Channel Factory, offers his insights. A generational shift in consumption Younger generations have already earned […]

  Brand integration can drive results, but what is the most effective way to engage consumers? The Design Network’s Jason Harris, Founder & CEO, and Caroline Landry, VP Business Development, share their strategies for successful branded content partnerships.    Why are integrated content partnerships important within the broader CTV media mix?    Jason Harris: Brands have […]

By Deborah Hall, CEO and Co-Founder, DIVE,  which brings social content to DOOH and CTV devices.   2025 is just around the corner, and it’s set to be a year that sees Connected TV continue to transform how brands engage audiences, by blending social media’s dynamism with television’s reach. The current wave of CTV innovation—driven […]

 “The M Factor: Shredding the Silence on Menopause” premieres Thursday,  October 17 on PBS (check local listings), in advance of World Menopause Day. Executive producer and Emmy Award-winning journalist Tamsen Fadal explains why the film is “a movement” for women. What was the genesis of the documentary? We created it because we needed a global conversation. […]

The DPAA Global Summit is next week – Tuesday, October 15 at NYC’s Pier Sixty. Barry Frey, President and CEO of the DOOH trade organization DPAA, offers a peek at what’s in store at the big event, from brands to Broadway.   What can we look forward to at the summit? Our DPAA Video […]

The relationship between Kansas City Chiefs star Travis Kelce and Taylor Swift prompted respondents of a survey from Adtaxi to say they were 30% more likely to follow football last season. The couple is still going strong – how will the “Swelce” phenomenon translate to this season?  “So far, the craze has yet to die […]

“Advertisers want ad formats that create meaningful customer engagement and are inherently measurable,” Jenny Burke, Director, Global Video Strategy and GTM Amazon Ads from Amazon, tells Cynopsis. “They are looking to connect awareness and brand objectives directly to sales outcomes.” Burke came to Amazon from Peacock in January, and notes that while both companies offer […]