CynCity

2024 is the year for advertisers to capitalize on the growing momentum of women’s sports, unlocking untapped potential and maximizing spend in a rapidly expanding market. Natasha Sinagoga, VP of Local Sales at Ampersand, offers her insights on the opportunities for marketers who want to play ball.   As the spotlight intensifies on women’s sports, […]

In today’s rapidly evolving media landscape, a successful content distribution strategy is crucial. As a leader in the TV distribution industry for over twenty years, Patricia Jasin has firsthand experience of the obstacles and challenges the business faces. The executive overseeing syndication and sales strategy for WBD in LATAM offers five tips for thriving in […]

Streaming ads struggle to resonate with US teens – only 9% of teens find the best ads on streaming services compared to 27% on YouTube, according to a new report, “Precise Advertiser Report: Teens and Youth,” from Precise TV and Giraffe Insights. How can brands engage with teens? Denis Crushell, Precise TV’s COO, offers his […]

The global Out-of-Home advertising market is evolving rapidly and is set for a major transformation, according to DataM Intelligence’s new market report. Fueled by the increasing adoption of digital formats, particularly digital billboards, and innovative mediums such as vehicle wrapping and transit advertising, the market is set to cross $11 billion by 2030, growing […]

You’ve seen the hit “Monday Night Football” simulcasts featuring Peyton and Eli Manning. There’s “Quarterback” on Netflix and documentaries touching on some of sports’ iconic moments and figures. But the company behind all that was born from a phrase Manning used to change up a play: “Omaha.” Omaha Productions, the media company created by Super […]

By Lindsay Kramer, OUTFRONT Client Strategy and Solution, and Lani Ferro, OUTFRONT Media Government Affairs   With the many unprecedented elements of the presidential race resolved, the 2024 election cycle has officially shifted into high gear. Here are five trends we’re seeing that show OOH is a leader in helping to create the moments that […]

As brands and content creators work to stand out on social platforms during the Olympics, Will Trowbridge, founder and CEO of Saylor, an entertainment marketing agency, shares winning media and digital advertising practices.   Why should online content consumption during the Olympics matter to marketers?   Over 3 billion people watched the 2020 Tokyo Olympics […]

Ted Leonsis, Founder, Chairman, Managing Partner and CEO, Monumental Sports & Entertainment, has become quite the mainstay in the Washington, D.C. sports scene. He’s the principal owner of the Washington Capitals, the Washington Wizards and its G League affiliate Capital City Go-Go, the Washington Mystics and the NBA 2K League Wizards District Gaming. Leonsis also […]

This year, ONCE Mexico International is celebrating its 20th anniversary in US. General Manager Carlos Brito Lavalle talks about  changes over the years at the network, and beyond. How does reaction to programming differ in the US from Mexico? Content is the king so what keeps us relevant is our original programming either for the […]

Creating podcasts for children requires more than just presenting age-appropriate fare. Alex Reeds, SVP, Growth & Operations, Nickelodeon Digital and Unscripted Studio, shares Nick’s secrets for success in a pint-sized world. What is Nick’s approach to podcasting, and how does it differ from others? Our approach for Nickelodeon’s preschool podcasts focuses on the intersection of […]