Aretha Franklin: Nat Geo’s “Genius” Move

Nat Geo anthology series “Genius” is following up seasons about Albert Einstein and Pablo Picasso with an installment, premiering on March 21, focused on the Queen of Soul, Aretha Franklin. Nat Geo’s Carolyn Bernstein, Executive Vice President Global Scripted Content and Documentary Films, explains how the show’s subjects are selected, and how familiar stories are made fresh.

How did you choose Aretha Franklin for this season?

When we choose a subject for Genius we ask a few key questions: Was their contribution to society innovative and trailblazing?  Did it have lasting, global impact?  And did they continuously innovate over the course of their lives?  
 
Based on those criteria, choosing Aretha Franklin was a no-brainer: She was a musical prodigy who constantly reinvented her sound and the sound of soul music in the process, and her music continues to touch people’s hearts all over the world and will do so for generations to come. We also loved the idea of how many first she embodied for the Genius franchise: The first woman, the first mother, the first African-American.
 

What advice do you have for producers of biographical series?

Do your homework! For “Genius: Aretha” we worked with many people who knew Aretha well — from music mogul Clive Davis to representatives of her family’s estate — to make sure we told her story in an honest and authentic way.    
 

What will viewers be surprised to learn about Aretha Franklin? 

I think viewers will be surprised that she wasn’t classically trained. She didn’t know how to read or write music but her musical genius flourished, nonetheless. She also had considerable personal and professional obstacles which she navigated with grit and grace on her journey to become The Queen of Soul .
 

How do you find new stories to tell about public figures?

For the “Genius” anthology series, we first look for the world’s most brilliant and fascinating innovators and then we think deeply about the big themes of their lives.  We’re always looking for subjects whose personal lives and professional achievements intertwine, connect, conflict and uplift.

Related Stories

Cynopsis 09/16/25: New Study Shows Crowded TV Ecosystem

Tuesday September 16, 2025    IN THE NEWS The Trump administration says it has secured a deal with China to keep TikTok operating in the US. Treasury Secretary Scott Bessent confirmed that a framework agreement is in place, and President Trump posted that a deal was reached with a “’certain’ company that young people in […]

09/15/25: Cynopsis Media Tech Update

Tech

Monday September 15, 2025 In the wake of studies showing AI companionship could be harmful to minors, the Federal Trade Commission has ordered Meta, OpenAI, Snapchat, X, Google and Character AI to provide information on how they measure, test and monitor the impacts their chatbots have on children and teens. “AI chatbots can effectively mimic […]

Cynopsis 09/15/25: Stephen Colbert Gets Emmys Standing Ovation

Stephen Colbert gets Emmys standing ovation

Monday September 15, 2025    IN THE NEWS Points to CBS for having Stephen Colbert, whose show was canceled by the network two months ago, as the first Emmy presenter last night. The late-night host got a standing ovation before asking, “While I have your attention – is anyone hiring? Because I have 200 very […]

09/14/25: Cynopsis Jobs

man balloons

Sunday September 14, 2025 CYNOPSIS SCREENSHIFT The AI Edge in Advertising Want results? Brands using AI-driven personalization saw performance explode +160% — and you can too. Learn the data, insights, and tactics that beat traditional ads at ScreenShift. Prices rise Sept. 26th! RESERVE MY SPOT    FEATURED JOB MANAGER, CONSUMER INSIGHTS & […]

Cynopsis 09/12/25: ABC Stations Appeal to Budget-Conscious Consumers

Friday September 12, 2025    IN THE NEWS Paramount Skydance is reportedly preparing to make an all-cash offer for Warner Bros. Discovery. And the bid would be for the entire company, which is currently planning to split its global TV networks from its streaming business and studios, according to The Wall Street Journal. Shares of […]

CynCity

Cynsiders

Instagram