CES 2026 was about more than gadgets – it offered a view into how media businesses can invest, innovate, and grow. Susan Schiekofer, US Chief Media Officer at WPP Media, shares her takeaways from the event and how today’s trends are shaping the company’s strategy. Innovation in media and sports: CES 2026 reinforced what we believe […]
In 1984, Lori Rosen founded the Rosen Group, a PR firm built around media awareness and thought leadership. Rosen reflects on the past, present, and future of an ever-evolving industry. We could spend all day (or week or year) discussing how the PR and media landscape has evolved since 1984, but what has remained constant? […]
By Mathieu Roche, CEO and Co-Founder at ID5 Identity has been evolving for years. Every signal change, every browser shift, every policy update has added another layer of complexity. And while cookies remain in Chrome, the broader ecosystem has already moved on. One of the clearest learnings from the 2025 State of Digital Identity […]
By Justin Fromm, Head of Insights, Samsung Ads Performance marketers are rethinking what drives conversion. The once-reliable engines of measurable marketing—search and social—are losing momentum. Generative AI is reshaping how consumers discover information, siphoning off clicks and eroding the predictability of SEM. Pew Research found that AI-generated summaries have already […]
By Chris Hogg, Chief Revenue Officer, Lotame In 2026, the way consumers watch video won’t change — but the way marketers plan for it will. Consumers already move seamlessly between streaming, social, mobile, and linear environments. They don’t pause to distinguish between “CTV” and “digital video,” and they don’t experience those formats as separate […]
Audiences are growing increasingly resistant to work that feels over-produced, impersonal, or disconnected from real culture. At the same time, brands have access to unprecedented creative power, regardless of budget. Will Trowbridge, CEO and Founder of social-led creative agency Saylor, talks strategy in the new world of advertising. What is enabling the rise […]
Roku released its annual Roku Rewind, a breakdown of the biggest streaming trends of the year. Sarah Harms, VP of Advertising Marketing and Measurement at Roku, breaks it down. What were the biggest surprises in this year’s report? It was not long ago that marketers worried […]
The stretch between Christmas and late January presents a prime opportunity for CPG brands to gain share as competitors scale back. Data from Kroger Precision Marketing shows strong momentum in restock-driven categories such as beverages, snacks, and fresh foods, alongside heightened openness to trial as shoppers reset their routines for the year ahead. Christine Foster, […]
By Gary Mittman, CEO of KERV.ai Shoppable TV often appears effortless. A tap. A scan. A natural step from story to sale. But what feels seamless to viewers is the result of deliberate design. Behind every seamless moment is careful analysis and orchestration of the data on the screen – frame by frame, understanding products, […]
Horizon Media unveiled HorizonOS, the industry’s first operating system built on an open ecosystem of partners. The architecture of HorizonOS brings together three aspects of intelligence: Blu is the AI-native innovation ecosystem that translates strategy into action. It enables Horizon to deliver on enhanced “speed to insight,” where data plays a role in audience-centric strategies, […]
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