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03/22/26: Cynopsis Jobs
Sunday March 22, 2026 UPFRONTS Extend Your Upfront Story Beyond the Stage Partner with Cynopsis to stay front-of-mind throughout the Upfront season. Our 2026 Upfront Package delivers early positioning, trusted editorial alignment, and ongoing visibility with the marketers and buyers shaping the year ahead. Stand out before decisions are finalized. Discover the 2026 Upfront Package. […]
Beyond Programmatic: A New Model For Buying Premium CTV Inventory
Friday March 20, 2026 Beyond Programmatic: A New Model For Buying Premium CTV Inventory If you buy CTV advertising, you’ve likely encountered two approaches to securing premium inventory: programmatic guaranteed (PG) and buying direct, also referred to as direct IO (DIO). Both are effective in different ways, but each introduces structural limitations that […]
Cynopsis 03/20/26: ABC Cancels “The Bachelorette” Season
Friday March 20, 2026 IN THE NEWS This was not the kind of drama ABC was hoping for. Season 22 of “The Bachelorette,” set for a Sunday premiere, has been scrapped in the wake of new domestic violence allegations against would-be lead Taylor Frankie Paul. The “Secret Lives of Mormon Wives” star appears in […]
Cynopsis 03/19/26: Toyota Hits the Beach With “Baywatch”
Thursday March 19, 2026 IN THE NEWS At his first Disney shareholder meeting as CEO – and his first day on the job – Josh D’Amaro struck a confident tone, positioning the company as uniquely equipped to lead the industry forward. While others face consolidation or fight to stay relevant in a fragmented landscape, […]
Cynopsis 03/18/26: Apple TV Launching Animated Adventure Series
A Cynopsis Message From A+E Global Media Wednesday March 18, 2026 IN THE NEWS American viewers overwhelmingly trust TV news over AI social and search, according to a new study released by the Video Advertising Bureau (VAB) that assessed behaviors across potential voters, non-voters, Republicans, Democrats and Independents.
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Women’s Sports: From Cultural Play to Marketing Powerhouse
Women’s sports are no longer just a cultural signal for brands — they’re becoming a...March Madness Is Making DOOH a More Responsive Channel
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Who Will Own the Rails? Holding Companies, Identity Providers, and Cloud Data Platforms Build Alternative...
