Feld Entertainment inked a deal that will see Monster Jam forge a multi-year, multi-million-dollar licensing and marketing agreement with Great Clips. In addition to the existing branded Great Clips Mohawk Warrior Monster Jam truck agreement, the enhanced three-year deal between will extend into additional markets throughout Monster Jam tours, expanding the reach of branded touchpoints such as traffic-driving brand integrations and high-impact signage in stadiums and arenas, as well as providing large-scale engagement opportunities in the Pit Party.
ESPN Events locked in Cheribundi Tart Cherry as the new title sponsor for the Boca Raton Bowl. Beginning with this year’s game on Dec. 19, the bowl will now be known as the Cheribundi Tart Cherry Boca Raton Bowl. Cheribundi will serve as the title sponsor through the 2019 season.
The Pac-12 added Maui Jim as a new official sponsor of both the 2017 and 2018 Pac-12 Football Championship Games, presented by 76, as well as the 2018 Pac-12 Men’s Basketball Tournament, presented by New York Life. The brand will receive a slate of media inventory across Pac-12 Networks linear channels along with in-stadium branding at the three flagship championship events. Maui Jim will also be provided with on-site activation opportunities at all three championship events and showcase the brand’s “Flying Jimmy” sunglasses setup. In addition, the Pac-12 also announced today that GEICO is continuing as a partner with a multiyear renewal. GEICO will have signage and on-site activation at the 2017 Football Championship Game in addition to being an official sponsor of the Pac-12 Men’s and Women’s Basketball Tournaments and Olympic Championship events.
Olympic Channel announced the debut of Legends Live On, showcasing how Olympic heroes translate their success into careers and inspire future generations. Premiering on the Olympic Channel global digital platform, athletes to be featured include Manuela di Centa, Ian Thorpe, Jackie Silva, Katarina Witt and Shaun White.
WorldGaming unlocked registration for players in Canada and the US for the WorldGaming Canadian Championship presented by PlayStation 4 featuring Call of Duty: WWII. Competitors in the WorldGaming Canadian Championship begin play with online qualifiers starting on Jan. 6. The top eight teams from the online playoffs will travel to Toronto for the National Finals at Cineplex’s Scotiabank Theatre Toronto on March 3 and 4. “This is our third national tournament featuring Call of Duty and it is clear that the gaming community in North America appreciates the supreme and distinctive competitive aspects of the game and of our tournaments,” says Wim Stocks, General Manager of WorldGaming. “Players and spectators alike will bring passion and truly impressive team combat strategies into the mix.”
Schick Hydro announced plans to “foster innovation” by spotlighting and investing in independent game developers. The brand’s efforts include a new, fan-choice award for The Game Awards 2017 (“The Best Debut Indie Game – Presented by Schick Hydro”), a consumer giveaway that puts break-out indie games in fans’ hands, an exclusive indie game jam in partnership with Playcrafting and a custom arcade experience at The Game Awards.
The Esports Championship Series cemented its talent lineup for the Season 4 Finals including new analyst, Jordan ‘n0thing’ Gilbert, and returning commentators James Bardolph, Dan Kapadia and more. The ECS Season 4 Finals take place at Hard Rock Hotel in Cancun, Mexico on Dec. 15-17, with each of the three days to be broadcast around the world exclusively on FACEIT’s official YouTube Gaming channel.
Steelers/Bengals on ESPN at 8:30p.