10/10/19: The NBA’s trip to China continues to suffer as partnerships dissipate

 

Thursday October 10, 2019
The NBA called off scheduled its schedule media sessions in China on Wednesday for the Brooklyn Nets and Los Angeles Lakers battle set in Shanghai, with questions remaining on whether the exhibition will now take place at all following a fallout that began with Houston Rockets general manager Daryl Morey posting a tweet last week in support of protesters in Hong Kong. An NBA Cares event in Shanghai slated to benefit Special Olympics was also called off, in addition to fan night festivities. The teams are also supposed to play Saturday in Shenzhen with NBA Commissioner Adam Silver telling players that the league’s intention remains to play the games as scheduled. Meanwhile, Chinese smartphone maker Vivo became the latest Chinese company that appeared to have suspended ties with the league.
 
The AP writes that a bipartisan group of lawmakers — including Republican Sen. Ted Cruz of Texas and Democratic Rep. Alexandria Ocasio-Cortez of New York – sent a letter to NBA Commissioner Adam Silver stating the NBA should show the “courage and integrity” to stand up to the Chinese government, noting that “You have more power to take a stand than most of the Chinese government’s targets and should have the courage and integrity to use it,” the lawmakers wrote.
 
PROGRAMMING

The NFL is reports that NFL Media consumption figures continue to spike through week five of the season, reporting that over 142 million viewers have watched NFL games with viewership up 6%. In addition, the league reports that the entire list of top 20 TV shows this season are made up of NFL games, with the Dallas Cowboys anchoring each of the top three matchups. On digital channels alone, the league is reporting a 51% uptick over last year, averaging 502,000 viewers.
 
PGA TOUR Champions and Ascension announced a four-year partnership to host a new professional golf tournament in St. Louis. The Ascension Charity Classic will debut Sept. 28 – Oct. 4, 2020 at Norwood Hills Country Club, the first time the PGA TOUR has hosted an annual event in the St. Louis region since 2001. The 54-hole stroke play golf tournament will feature World Golf Hall of Fame members and top PGA TOUR Champions professionals competing in this inaugural championship.
 
Sunday’s Panthers/Bucs matchup in London will see NFL Network carry the telecast at 9:30a out of Tottenham Hotspur Stadium. The channel announced that NFL GameDay Morning personalities Rich Eisen, Kurt Warner, Michael Irvin and Steve Mariucci will call the game, joined by reporter Melissa Stark on the sidelines. Coverage on Sunday begins at 7a with NFL GameDay Kickoff, hosted by Colleen Wolfe, Steve Smith Sr., Willie McGinest and Maurice Jones-Drew.
 
ITV’s Thinkfactory Media is tagging with WWE Studios to produce a new reality series, Big Show vs. The World: A Giant Abroad (working title), starring WWE Superstar Paul Wight, aka The Big Show, following Wight as he travels around the world and indulges his passion for exploring the strange and unknown. “Big Show brings so many different layers to a project like this; it’s a dream scenario for us as producers,” said Thinkfactory CEO Adam Reed. “He blends his fierce intelligence and curiosity with an unexpected, one-of-a-kind wit, and his intimidating physical stature is offset by his surprisingly disarming personality. We’re ecstatic to be working with him and the WWE Studios team and can’t wait for the journeys ahead.”
 
Pac-12 Networks delivers a special lineup featuring Team USA facing Oregon, Oregon State and Stanford as part of a women’s basketball exhibition tour. The action tips off on Nov. 2 at 4p against Stanford, followed by Oregon State on Nov. 4 and Oregon on Nov. 9.
 
Combate Americas announced the details for a battle between Tito Ortiz and Alberto El Patrón (formerly “Alberto Del Rio” of the WWE) in a live, national Pay-Per-View television broadcast from Hidalgo, Texas on Dec. 7. In addition, the pair, who will face off at a 210-pound catchweight, have agreed to an “winner take all” title belt challenge. If Ortiz emerges victorious in the bout, he will take possession of El Patrón’s WWE title belt. If El Patrón wins the fight, however, Ortiz will relinquish possession of his UFC title belt to his opponent.
 
Speaking of MMA, Friday sees the Professional Fighters League serve up its one-night playoff format to the Mandalay Bay Events Center in Las Vegas. Winners will advance to the 2019 PFL World Championship on NYE in NYC, where a title and million-dollar prize is on the line. The 2019 PFL Playoffs begin at 8p on ESPN+, then the action continues on ESPN2 and in Spanish on ESPN Deportes at 10p.
 
Peyton’s Places debuts Episode 14: Brett Favre on Sunday on ESPN+, as Peyton travels to Green Bay to visit with the Hall of Fame Packers quarterback. The duo will drive around Green Bay in a convertible, share football stories over cheese curds in a suite at Lambeau Field and look back at film of past NFL games, including the Colts-Packers matchups when the NFL quarterbacks played against one another.
A Cynopsis Message From SEVENTYSIX CAPITAL

SPORTS INNOVATION CONFERENCE 
THE EPICENTER OF SPORTS AND TECH
 
NOVEMBER 6, 2019 • CITIZENS BANK PARK, PHILADELPHIA
 
Join Ryan Howard, David Stern, Ralph Sampson, Ken Shropshire, and many more industry thought leaders focused on sports technology, esports, and sports betting – industries where innovation is moving at an accelerated pace.
 
SPONSORSHIP & PROMOTION

Hino Trucks announced a partnership with the Los Angeles Rams, serving as the Official Commercial Truck of the team. Hino will have an in-stadium presence during games as well as across Rams media platforms throughout the year. “We are thrilled to team with Hino Trucks and their dealers across Southern California to bring their customers closer to Rams football,” said Jason Griffiths, Rams VP of Partnership Sales. “Hino Trucks is an industry leader and their focus on delivering an unparalleled customer experience aligns with how we approach game days and beyond. We look forward to working with them this season.”
 
The New Balance OMN1S, the brand’s debut basketball shoe, will see the company celebrate the launch via a pop-up shop in Los Angeles courtesy of New Balance x Shoe Palace. The experience, titled Kawhi’s Fun House will serve a carnival style space that lets fan experience Leonard’s “Fun Guy” persona firsthand. Kawhi’s Fun House will be open to the public from October 18-20 where guests can enjoy a mirror maze, an adult-sized ball pit and some beloved arcade games like pop-a-shot, skee ball and claw machines.
 
DIGITAL, DATA & TECH

Following more than two years of development from concept to reality, NASCAR announced that its Next Gen car hit the track for the first time for a two-day test at Richmond Raceway. The vehicle is slated to debut at the 2021 Daytona 500. “This is an important milestone for the Next Gen car and the future of stock car racing,” said John Probst, NASCAR Senior Vice President of Innovation and Racing Development. “There are so many new systems on the car from the front to the back that our main goal with this test was to log laps and put miles on them.  The test has met – and even exceeded – our expectations, and we are well on our way to developing the final iteration of the car.”
 
ESPORTS

In this week’s edition of Cynopsis Esports
  • Call of Duty League opens for business
  • Measuring ESL One New York
  • Lining up the 2020 College League of Legends Season
  • Breaking down the stream machines
  • Worlds rises with Phoenix
  • Fnatic renews Rivalry
  • Hong Kong stirs industry 

THE MAIN EVENT

Rays/Astros in Game 5 on FS1 at 7p.
THE CYNOPSIS BEST OF THE BEST AWARDS
FEATURING THE CYNOPSIS RISING STARS
For the fifth consecutive year, the  Cynopsis Rising Star Awards   will honor stand-out performers, innovators and emerging leaders in the media industry. The experience of these young superstars spans research, sports, digital, content and marketing – join us in spotlighting these 30 and under execs who are taking the industry by storm.
**Nominations Due October 23rd**
 
ON THIS DAY in 1964
The XVIII Summer Olympic Games open in Tokyo.
 
In the Know
In which sport might you hear that “a bowler has taken five wickets”? (Email [email protected] with your answer and be sure to include your company and city).
 
Answer to Our Last Sports Trivia Question
Brand heavyweight Pepsi was originally known by what name? Answer:
Brad’s Drink. Kudos: Kathi Gillin-Comcast Spotlight/North Wales; Synda Kollman-Charter Marketing Group/Boca Raton; Christian Matthews-Washington Redskins/DC; Joe Lyons-ESPN/Dallas; Andy Pittman-TAMU/College Station Brad Stern/Carbondale; Rich Wolfe-Lone Wolfe Press/Scottsdale; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Credit Union/Burbank

Later~~Chris
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