SPONSORSHIP & PROMOTION
Kobe Bryant, James Harden, Javier Báez and Juju Smith-Schuster are among a group of athletes who have attached themselves to a new body and skincare brand, Art of Sport. The debut product line includes deodorant, antiperspirant, Hair + Body Wash, Body Bar, Sunscreen and a soon-to-be released ultra-strength Recovery Cream.
BSE Global named Qatar Airways the official global airline partner of the Nets and Barclays Center in a multiyear deal. The arena’s Courtside Club will become the Qatar Airways Club, and the airline also will receive branding on all courtside seats. JetBlue, a codeshare partner of Qatar Airways, will continue to hold the designation of official domestic airline partner of the Nets and Barclays Center
San Antonio-based supermarket H*E*B has launched another series featuring members of the San Antonio Spurs in conjunction with Spurs training camp. H*E*B’s stars for this season are LaMarcus Aldridge, Rudy Gay, Patty Mills, Pau Gasol and DeMar DeRozan. Another spot features Spurs Legends George “Ice Man” Gervin, Sean Elliott, Bruce Bowen, David Robinson and Manu Ginobili.
The UFC has signed a new multi-year deal with Australia’s largest pub and hotel chain ALH Group. With over 300 sites nationwide, ALH Group is Australia’s largest operator of licensed venues, and is now the “Official Home of UFC” in Australia. The partnership gives ALH Group unique access and promotion rights with UFC athletes, who are set to appear at ALH venues, but does not include exclusive distribution or content rights. A new digital venue locator will also allow fans to find their closest ‘Official Home of UFC’.
Combate Americas and Monster Energy Drink announced a partnership, naming the beverage company the official energy drink of the Hispanic Mixed Martial Arts (MMA) sports franchise in the U.S. and Mexico. The new deal will include Monster Energy Drink brand integration inside La Jaula, the Combate Americas competition cage, as well as brand integration in the Facebook Watch streaming portion of Combate Americas live events, and in-venue activations during Combate Americas events.
Houston Astros pitcher Justin Verlander is featured in a new national campaign for Supercuts for the MLB postseason. The partnership adds to Justin’s portfolio of national partners that includes USAA and Flonase, he also has deals with Breitling, Rawlings and Under Armour.
DIGITAL AND STREAMING
Twitter and the National Women’s Hockey League (NWHL) today announced a partnership to live stream games for the second consecutive season. The “Twitter NWHL Game of the Week” will feature 16 regular season games, the 2019 NWHL All-Star Game and the Isobel Cup Playoffs. The games are produced by the NWHL and the streams are exclusive to Twitter in the live windows. The global live stream will be available for free to logged-in and logged-out users on Twitter and connected devices. Fans will be able to access the live stream via @NWHL.
DigitalSportsDesk.com (@DigSportsDesk) expanded its deal with GraceNote to increase its daily media coverage within game stats, and results for the major pro sports and NCAA events. The Boston-based site is now up to over 140,000 page views a month and 5,000 a day, with a focus on New England events and sports business and media.
The Devils and Islanders have signed partnerships with Entercom to exclusively stream all game radio broadcasts in the ’18-19 season. Game broadcasts will be made available for free on Entercom’s Radio.com app and website, as well as the team’s mobile apps and websites.
The Vegas Stats & Information Network (VSiN) announced the opening of a new studio in the sports book of the Ocean Resort Casino in Atlantic City, N.J. The studio will serve as the stage for weekend morning shows starting later this month as VSiN expands its footprint to a state with newly legalized sports gambling. Former NFL executive Michael Lombardi and current VSiN host Jonathan Von Tobel will anchor the programs, which will kick off VSiN’s live weekend programming with an earlier start time of 10 a.m. ET on Saturday and Sunday.
The English Premier League and Electronic Arts announced a new partnership to launch a UK-based FIFA 19 esports league centered on the legendary soccer league. The new entity will be known as the ePremier League and feature 20 teams based off of all each of the Premier League clubs, including staple teams Manchester United, Chelsea, Arsenal, and Liverpool. The slate will begin in January next year with players able to register starting Dec. 3. All of the 20 recognized clubs in the Premier League will each host their own live playoffs to select two individuals to represent the club at the event, one for each platform (PS4 and Xbox One). Players will then compete against one another for two months over the course of three rounds: online qualification, live club playoffs, and the ePL Final, which will take place from March 28 in London. The finals of the tournament will also run in primetime on Sky Sports.
Estars announced the launch of a new interactive engagement platform for esports events worldwide, blending elements of competitive gaming with a social gaming platform designed to spur active engagement for the biggest esports competitions around the world. The first product, Estars Outlast, is a free-to-play competition that allows fans to test their knowledge of various esports tournaments and predict the performance of their favorite competitors.
Chipotle Mexican Grill is teaming with esports squad TSM to launch of a burrito-filled giveaway and a chance to play with Fortnite staple Daequan. Starting today and running through Oct. 6, Chipotle lovers and Fortnite players can enter the #BurritoRoyale sweepstakes, keep an eye on @TSM_Daequan on Twitter to see when Daequan announces the opening of the sweepstakes. From there, simply like and re-tweet Daequan’s tweet and fans will be automatically entered for a chance to play with Daequan. The grand prize winner will earn free Chipotle burritos for a year, and four runners-up will receive a free Chipotle dinner for 10. All five winners will also receive an autographed TSM mousepad and a Chipotle x Fortnite t-shirt.
Former Adidas North America VP/Corporate Communications & Culture Lauren Lamkin has accepted a position as the top spokesperson for the ’28 L.A. Games organizing committee.
THE MAIN EVENT
The Yankees visit the Red Sox in Game 1 of the ALDS at 7:30 on TBS.