08/24/18: UFC is celebrating its 25th Anniversary with a lineup of short documentaries

A CYNOPSIS MESSAGE FROM CBS SPORTS NETWORK
The 2018 college football season kicks off TOMORROW on CBS Sports Network
 
Hawai’i at Colorado St.
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Good morning. It’s Friday August 24, 2018 and this is your first early morning Sports briefing.

UFC will celebrate 25 years with a 25-part documentary series that will debut in September to celebrate the company’s silver anniversary. Entitled UFC 25 Years in Short, the compilation of short films will present 25 UFC stories, one for each year of the promotion’s existence, which will examine UFC’s evolution, characters, and influence. Content launches on Sept. 17 on UFC FIGHT PASS and films will premier one at a time, every Monday, Wednesday and Friday at 3p over an eight-week span. Many of the shorts will be helmed by award-winning directors and producers, including several alums of ESPN’s landmark 30 for 30 film series, including Nick and Colin Barnicle, Adam Condal, Jason Hehir, Rory Karpf, Dan Marks, and Matt Ogens.
 
“This project is a fun way to tell the history of UFC,” said UFC President Dana White. “Each one of these films is linked to a pivotal moment in the UFC timeline, and together they represent our complete story. We’re working with some amazingly talented directors and producers on this project, and I think UFC fans will really enjoy these films.”
 
 
ON THE AIR

The NBA’s board of governors is reportedly set to pass rule changes for the 2018-19 season that include resetting the shot clock after an offensive rebound to 14 seconds (previously it was 24), simplifying the clear-path foul rule and expanding the definition of the “hostile act” to more easily trigger instant replay, according to ESPN. The board of governors will vote on the three rules changes in a Sept. 20-21 meeting and need a two-thirds majority to pass the legislation.

Players’ Weekend returns today at MLB as all 30 teams get set to don special uniforms featuring the players’ nicknames, in addition to a variety of other custom equipment designed by the players themselves. In addition, players are being encouraged to go all out when it comes to custom apparel. During Players Weekend, the players also will be able to wear specially designed caps by New Era, and unique socks from Stance. Players also can wear T-shirts highlighting a charity or cause of their choice during pregame workouts and postgame interviews.
 
ESPN unveiled its preseason NBA plans, lining up five NBA preseason games this fall, highlighted by the first NBA game to take place in Seattle in 10 years when the Warriors face the Kings at KeyArena on Oct. 5 at 10:30p. The slate tips off, however, on Sept. 30 at 9:30p with the Nuggets/Lakers. The five-game schedule concludes on Friday, Oct.12, when the Warriors and Lakers square off at the SAP Center in San Jose at 10:30p on ESPN2.
 
MLB on TBS live game coverage will present a full national telecast featuring Red Sox visiting the Rays on Sunday at 1p. Ernie Johnson and Ron Darling will provide commentary for the telecast.
 
beIN SPORTS is adding the complete 2018 EnduroCross Championship to the channel’s regular broadcast schedule, expanding upon its existing Motorsports broadcast lineup that includes other major competitions such as the MotoAmerica, WorldSBK and MotoGP championships.The six-round 2018 EnduroCross Championship will air on Aug 30 at 9p starting in Arizona and continuing with stops in Costa Mesa, Reno, Denver, Everett-Washington, with the final round in Nampa, Idaho. Each of the competition’s six rounds will be broadcasted as an hour special on beIN SPORTS as part of the Fast Thursdays block.
 
ONE Championship locked in in plans for 2019, which will include the promotion’s first live event in Tokyo on March 31, 2019. “Japan has a rich martial arts culture and history, and ONE Championship has been planning for a very long time to bring our authentic martial arts experience right here to the fans, deep in the heart of Asia,” said Chatri Sityodtong, Chairman and CEO of ONE Championship. “Our mission at ONE Championship is sacred, we want to unleash martial arts superheroes unto the world — world-class athletes who ignite passion and hope, and who help weave martial arts into the very fabric of human life. By sharing their stories with the world, ONE Championship aims to change the lives of many through the beauty of sport and discipline.” Other events during the year will include stops in Singapore, the Philippines, Malaysia, Indonesia, Myanmar, China, and Thailand in addition to new markets Vietnam and South Korea.

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SPONSORSHIP & PROMOTION

The San Antonio Spurs agreed to a deal with investment company Frost Bank to become the team’s first-ever jersey partner. The multi-year deal will see Frost’s logo on the jerseys starting Sept. 30. The partnership will also see Frost Bank’s branding appear more widely at the AT&T Center and on Spurs’ digital platforms.
 
COPA90 and HEINEKEN USA entered a film collaboration with The Players’ Tribune. The Convert, a two-part original film series – takes NY Knicks’ Tim Hardaway Jr on “a day long journey exploring fan culture and match-day experiences at the Real Madrid vs AS Roma ICC game in New York.” As part of the series, Hardaway will be joined by Heath Pearce and will experience the game from a supporter’s vantage point – including all the passion, excitement, intensity that surrounds an international game with two of the world’s biggest clubs. Throughout the season, HEINEKEN USA is sponsoring COPA90’s flagship show, Walk Talk Football, hosted by Pearce. This sponsorship also includes the MLS season preview and episodes across Heineken Rivalry Week.
 
For MLB’s Players Weekend. Kris Bryant commissioned three Chicago artists to shine a light on spinal cord research on his custom adidas baseball cleats. The baseball spikes also express his hope that MLB players will be allowed to play for Team USA in the 2020 Olympics in Tokyo. Although he is on the DL, he will be wearing each custom cleat this weekend: “USA Baseball Cleat” by Lauren Asta; “Tokyo Cleat” by Frank Quintero and 2020 Cleat by Miss Merlot. The pairs of adidas Energy Boost Icon 4’s are open for bid the next two weeks to support Wings for Life, a non-profit organization that funds spinal cord research.
 
Baltimore Ravens kicker Justin Tucker teamed up with Duracell in a partnership that includes the brand’s latest PSA, which “chronicles the epic consequences of not having a power you can trust in your wireless mouse and reminds Fantasy Football players to use Duracell batteries when drafting.”
 
The Seattle Storm are backing the potential NHL team in Seattle, announcing a partnership with NHL Seattle, the group working to bring professional hockey to a renovated Seattle Center Arena. “The support from NHL Seattle on this playoff run means a great deal to our organization,” said Storm President & GM Alisha Valavanis. “We can’t wait for the day when we share the new Seattle Center Arena with Tod and his team at NHL Seattle. Until then, it’s incredible to be able to count on their support!”
 
The Eastern College Athletic Conference and its multimedia rights partner, Collegiate Sports Management Group announced that GradMail has become the Conference’s newest licensing corporate partner. GradMail is an email service that provides graduates and fans of any U.S. college and university a chance to create their own personal .com email address, showcasing the institution of their choice.
 
 
DIGITAL & STREAMING

CBS SPORTS HQ will stream a live fantasy football telethon on Labor Day to help prepare fantasy players on one of the biggest draft days heading into the season. The Fantasy Football Today Telethon, powered by Dodge, will deliver real-time draft advice for fantasy owners with detailed breakdowns of SportsLine projections, expert rankings, sleepers and busts from 3-10p on Sept. 3 on CBS Sports HQ and CBS Sports’ Facebook and Twitter channels. CBS Sports fantasy experts and NFL writers and analysts, including Jamey Eisenberg, Dave Richard, Pete Prisco, Will Brinson, Jason La Canfora, Danny Kanell, Bryant McFadden, Todd Fuhrman, Nick Kostos and Chris Hassel, will be on hand to answer fantasy players’ draft day questions live and offer advice and in-depth analysis. During the telethon, CBS Sports HQ will shine a spotlight on St. Jude Children’s Research Hospital in support of Childhood Cancer Awareness Month.
 
Tony Hawk’s next conquest is virtual reality. The famed action sports star will offer Tony Hawk’s Loop Challenge live in NextVR on Sunday, August 26 at 3:30p. The roster of athletes spans includes Aaron “Jaws” Homok  who has completed The Loop before to an 11-year old phenom, Gavin Bottger, and a Brazilian skater who lost his legs as a child, Felipe Nunes as skaters  attempt to complete the 360 vertical loop.
 
Daily Number is taking on the daily fantasy sports industry, launching yesterday as a new player in the market. The company is co-founded by Tom McAuley and All-Pro cornerback Richard Sherman. The company’s patent-pending platform empowers fans to select their own degree of difficulty and subsequent prize, by picking any combination of players – from a lineup filled with all-stars to a roster comprised of role players – to simply beat a preset target score known as the Daily Number. As co-founder and chief brand ambassador, Sherman will star as the King of Talking Smack in an upcoming creative video advertising campaign which will showcase several different sides of the star athlete’s personality.
 
Mike Francesca, along with partners CAA Sports and Entercom, announced the debut of Mike’s On. In addition to live video and audio streaming of WFAN’s daily sports radio talk show, the platform will feature additional new original content and will be available for download and subscription on the App Store, Google Play, and MikesOn.com. The digital platform will launch on today at 1p with an extended live radio broadcast of the on-air show on WFAN from “Bar A” in New Jersey. Other content will include; being home to Mike Francesa’s Football Sunday Show; aAdditional and immediate commentary from Francesa on major news and events; The Saturday Special and more.
 
The Olympic Channel is celebrating its two-year anniversary with more than 11,000 videos representing all Olympic sport disciplines and 206 countries, 50 original series, partnerships with 75 sport federations and organizations and availability in 11 languages. The Olympic Channel has also provided an additional distribution platform for its 75 federation partnerships which includes collaboration on more than 1400 live events to date. Olympic Channel General Manager Mark Parkman said: “As the global media platform of the Olympic Movement, our programming will continue to feature athletes 24 hours a day, 365 days a year attracting new audiences as we enter our third year and look ahead to the upcoming Youth Olympic Games in Buenos Aires, Olympic Games Tokyo 2020 and beyond.”
 
TeamSnap is partnering with Fantag, a pioneer in video highlight technology, to debut video highlights on its TeamSnap Live! platform for the first time this fall. The platform will now enable spectators to record, tag key plays and share video clips instantly with teammates, coaches, family and friends.
 
 
ESPORTS

The Overwatch League and Twitter struck a new multiyear deal to bring highlights and livestream content to the platform, with plans set to include the Overwatch League All-Star Weekend, happening Aug. 25–26 at Blizzard Arena Los Angeles, where Overwatch League will provide near real-time video highlights to Twitter, including the topmoments of the Pacific Division and Atlantic Division All-Star matchups. Meanwhile, starting in Overwatch League’s 2019 season, Watchpoint, a weekly preview show covering upcoming Overwatch League matches, will be streamed live on Twitter via @overwatchleague. In addition, Twitter will drive Overwatch League’s distribution of near real-time highlight clips from every match of the Overwatch League regular season, playoffs, Grand Finals, and All-Star Weekend.
 
Speaking of Overwatch League’s first All-Star Weekend, the action begins on Saturday, and the rosters are set for Saturday’s skill games, beginning at 4p PT. Fans will be able to watch all the action on DisneyXD, ESPN3, Twitch, MLG, and OverwatchLeague.com. Action continues Sunday starting at 11a. During halftime of Sunday’s All-Star game, the recipient of the first Dennis Hawelka Award will be announced. Named in honor of the late Dennis “INTERNETHULK” Hawelka, the award will be presented to the player who has had the most positive impact on the Overwatch League community.
 
Magic Gaming made history as the NBA 2K League squad announced a partnership with the AS Monaco football club. The first-of-its-kind agreement makes Magic Gaming the first NBA 2K League team to partner with a professional sports team outside of the country, providing an opportunity for shared revenue and exposure through cross-marketed partnerships. The partnership will focus on digital growth through social media content, fan giveaways and interactions between professional gamers, providing fans with a unique experience.
 
FunEase, a joint venture between FunPlus Sports and NetEase, announced that it will showcase esports slate, Rules of Survival Global Series, exclusively on Facebook. Content will include streams of RGS North American and South East Asian divisions in at least 5 different languages. According to the release, FunEase’s approach “combines innovative tournament formats, advanced multi-language broadcasting, exciting content and the total prize pool of $1 million in the 2018-2019 season alone.”
 
 
ROSTER MOVES

Univision exec Boris Gartner has been named CEO of LaLiga North America, a joint venture of the league and the sports marketing group Relevant. Gartner will be charged with finding new media outlets for coverage of LaLiga games and to promote the image of the sport and the league’s superstars.
 
Octagon hired Kenny Rennard as Executive Creative Director for Octagon Marketing and Events, North America. In this new role, Kenny will lead the agency’s creative efforts for a client roster that includes Mastercard, BMW of North America, Bank of America, Delta Air Lines, Taco Bell, Allstate, PlayStation and others.
 
 
THE MAIN EVENT

The BIG3 Championship tonight at 8p on FOX.
 
A CYNOPSIS MESSAGE
ANNOUNCING FINALISTS
Awards Gala: Tuesday, October 2nd | Esports Arena at Luxor, Las Vegas
 
After a two-week judging period by a group of industry experts and editors from Cynopsis Sports, Chief Marketer, and Event Marketer… the most innovative companies, teams, leagues, brands and executives from the last year have been announced. Click here to see who made the cut.
 

ON THIS DAY in 1997: Greg Normal wins the World Series of Golf by shooting 273.
 
In the Know: Former MLB player Dennis Boyd was known by what nickname? (Email [email protected] with your answer and be sure to include your name, company and city.)
 
Answer to Our Last Sports Trivia Question: Which school does Stanford play to capture the Stanford Axe? Answer: The California Golden Bears. Kudos: Michael Ritz-BucStar Consulting/NY; Denis Barry-CBS/NY; Aymon Demauro-ADM Media & Marketing/NY; Larry Kahn-Golf Channel/Orlando; Synda Kollman-Charter Marketing Group/Boca Raton; Matt Sautter-WideOrbit/Harrisburg; Wayne “World B.” Otto-Pro-Am Sports/Boone; Andy Pittman-TAMU/College Station; Joe Lyons-ESPN/Dallas; Lance Phegley-Texas Runner and Triathlete magazine/Houston; Mark Stulberger-Stully’s Broadcasting School/Houston; Tom Moore-Kalt Productions/LA; Andy Babb-Super League Gaming/Santa Monica; Jaymz Wooden-Bottelsen American Dart Lines/Santa Maria; Mitch Heimbach-National Sports Forum/San Diego; Brian McAloon-Fox Sports/LA
 
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JOB OPENING: PRODUCER/Spectrum News/MILWAUKEE WI: Resp for producing content for assigned shows/newscast. Participate in coord coverage of major stories, featured, breaking news & specials. Strong broadcast news writing ability. BA Deg broadcast journalism/communications. 3 yrs TV news exp. Full info/apply HERE (8/30)

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