03/30/23: Misfits’ journey from esports organization to something more

 

Medias First Morning Read
Thursday March 30, 2023

Good morning! It’s Thursday and this is your early morning Esports and gaming brief.

Misfits’ journey from esports organization to something more continued this week with the announcement of Pixel Playground, a Roblox game studio co-founded by two recent additions to Misfits: co-owners and Misfits creative directors Kreekcraft, the world’s largest Roblox creator, and variety content creator Karl Jacobs.

The move is part of the company’s strategy to empower its esports and gaming operations through helping creators develop original intellectual property. Misfits founder and CEO Ben Spoont said the IP-focused approach helps give his organization an edge in the marketplace and provide net-new revenue streams by just letting creators do what they do best.

To learn more about Misfits’ business strategy and how the company helps its creators build things like Pixel Playground, The Streamer Awards and more, check out our Q&A with Spoont later this week on esportsbiz.com.

COMPETITION AND GAMING NEWS

E3’s big return could be in jeopardy, according to a report from IGN, with Sega and Tencent reportedly joining Microsoft, Nintendo, Sony and Ubisoft in backing out of participating in what was once the most-important gaming event of the year. The Entertainment Software Association has yet to address the story or Ubisoft backing out of the event just weeks after publicly announcing its involvement in E3. “There’s no possible way this show can happen,” one source told IGN.

PGL will host the first-ever Counter-Strike 2 major, with the PGL CS2 Major Copenhagen marking the game’s debut at a global championship in 2024. The event will take place March 17-31 of next year, more than nine months after BLAST.tv Paris, the final Counter-Strike: Global Offensive major. CS2 continues to generate fanfare following publisher Valve’s confirmation that the game is near release and ongoing closed beta testing ahead of its Summer 2023 release.

The TEKKEN World Tour has named its nine Master events for the year, with Evo Japan, Combo Breaker and CEO 2023 among the premier competitions for the fighting game’s esports circuit. The main Evo tournament in Las Vegas will be what’s known as a Master+ event, developer Bandai Namco announced, and Evo will be one of three TEKKEN 7 Master tournaments in the U.S. Alongside Japan and the USA, the U.K., India, France, Bolivia and Australia will host Master events.

A 10-minute stream of the upcoming The Legend of Zelda: Tears of the Kingdom took the gaming world by storm on Tuesday, with many already heralding the May 12 release as another watershed moment for the franchise and publisher Nintendo. Tears of the Kingdom is the highly anticipated mainline sequel to the Nintendo Switch’s launch title for the franchise, The Legend of Zelda: Breath of the Wild. The game and console came out in 2017, with critics near-universally praising Breath of the Wild as an exciting step not just for the franchise but in showing just how powerful and rich handheld gaming experiences could be. Six years later, Tears of the Kingdom and Nintendo will hope to shatter expectations once again – though hopes are already sky-high for fans and reviewers alike.
 

STREAMHATCHET

Best Brand Activations at the Streamer Awards

The Streamer Awards was one of the biggest events this year for both creators and their communities in live streaming. Overall the production of the show was phenomenal, but the activations were just as intriguing.

Since live streaming is still a relatively new industry, it can be difficult trying to partner with an influencer and create memorable marketing campaigns, especially when the offering is outside of the gaming space. However, the activations that we saw during the Streamer Awards stood out compared to other activations we’ve seen in the past.

Read more about these activations on our Blog

SPONSORSHIP & ACTIVATION

NRG Esports has partnered with DXRacer as its gaming chair sponsor, with NRG’s Overwatch League franchise, the San Francisco Shock, being part of a new line from the gaming chair company. The partnership will bring Shock branding, such as its memeatic “#winnable” slogan and color palette, to DXRacer hardware, and NRG will also have chairs of its own to highlight the esports org overall.

Esports organization Kansas City Pioneers has partnered with its city’s MLB team to bring a “Gamer Night” and additional activations to the Kansas City Royals’ home, Kauffman Stadium, according to local news organization Startland News. The Pioneers have previously worked with the Royals on similar events, including a partnership in 2022 that brought Halo Championship Series teams to Kauffman for a three-day of bootcamp ahead of a premier tournament hosted in Kansas City.

Monumental Sports and Entertainment has opened the doors of District E, a gaming and entertainment venue in Washington, D.C., supported by Ticketmaster. The 14,000-square-foot facility next to Capital One Arena will play host to esports events as well as teams, including Wizards District Gaming, the NBA 2K League affiliate of the Washington Wizards.

Tournament organizer BLAST and the Fortnite Championship Series have renewed a deal that makes BLAST the producer for some of the biggest esports events for Epic Games’ battle royale title. The Fortnite Championship Series is a global circuit with a $10 million prize pool in 2023 and a global championship scheduled to take place in Copenhagen, Denmark – home of BLAST’s headquarters – later this year. BLAST has worked with the FNCS since 2021 and will produce remote competitions in both North America and Europe throughout the year.

2023 Sports Media Awards

Did you hear the news?

There are so many exciting finalists in the mix for this year’s Sports Media Awards… from Disney, Chipotle, ESPN, CBS Sports, Harlem Globetrotters, New York Jets, UFC, Telemundo Deportes and many more, we have some major fan favorites coming to town! Join us in just a few weeks on April 18th at Edison Ballroom in NYC… this is an event you simply can’t miss!

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YOUGOV LIVING DATA INSIGHTS

Brand engagement with US esports fans

Nearly half of all esports fans in the US say brands should engage with them through online advertising mediums, compared to only three-tenths of all Americans (48% vs 30%). Esports followers are also more than twice as likely to pick podcast adverts as a means of brand engagement (30% vs 12%). TV adverts (39% vs 29%), in-store promotions (32% vs 28%) and billboards (28% vs 17%) also have the favor of esports followers.

TEAMS

Content creator-founded esports org Disguised is adding a VALORANT Game Changers team, owner Jeremy “DisguisedToast” Wang announced. Disguised GC has signed some of the best-known VALORANT creators, with in-game leader Lydia “tupperware” Wilson heading up the squad, which also includes popular streamers Tenzin “TrulyTenzin” Dolkar, Sydney “Sydeon” Parker, Jodi “QuarterJade” Lee and Kyedae “Kyedae” Shymko. The team will compete in open qualifiers for Game Changers beginning April 4 and attempt to show that these top content creators can be among the best players of the game, too.

FaZe Clan has received a deficiency notice from the Nasdaq due to its stock staying below the $1 per share threshold for “30 consecutive business days,” according to a filing with the U.S. Securities and Exchange Commission. FaZe, once valued as high as $24.69 in August of last year, has plummeted since it initially went public, with shares trading for as low as $0.40 at close multiple times during the month of March. In order to avoid being delisted by the Nasdaq, FaZe will need to see its stock close above $1 for at least 10 consecutive business days within the next six months.

Evil Geniuses is the latest esports organization to be hit with layoffs, according to multiple former staff members. Former EG Director of Talent Management John Derment confirmed the news on LinkedIn as well as his departure from the company on Tuesday. “Tough day for a lot of us at Evil Geniuses, myself included, as more roles were impacted by restructurings and layoffs,” he said in a statement. “I’m disappointed that we didn’t get to finish what we set out to build, but I’m grateful for and proud of the great work the team did, particularly during these recent challenging weeks.” Evil Geniuses has not publicly commented on the number of positions affected.

Former Cloud9 VALORANT in-game leader Anthony “vanity” Malaspina has a new home after signing with Shopify Rebellion’s VALORANT Challengers roster. The 24-year-old, who played for Cloud9 from August 2021 to his release in mid-March of this year, takes the place of former Shopify Rebellion in-game leader Will “dazzLe” Loafman. Shopify Rebellion hope vanity can be a spark for the former Luminosity Gaming roster, which went 1-4 for a 10th-place finish out of 12 teams during Stage 1 of VALORANT Challengers North America.

INDUSTRY

Ubisoft’s in-house AI scripting tool, Ghostwriter, has received mixed reactions following a look under the hood by Ubisoft last week. The technology is used by Ubisoft to create drafts of “barks,” or the sounds or phrases used by non-player characters during unscripted interactions, “which gives scriptwriters more time to polish the narrative elsewhere,” the company said. Industries around the world are testing the utility of tools such as ChatGPT, Bard and other artificial intelligence software to help produce content or provide additional support for things such as coding. Most pushback on the technology centers on the unreliability of AI and its tendencies to plagiarize or “hallucinate,” or provide false information or responses outside of its modeling. While AI isn’t reliable enough on its own, Ubisoft is banking on its in-house tool as a proprietary tool that can handle what AI is best positioned for right now: saving time by creating thought-starters or drafts that can then be shaped by a real person.

Australia is taking a hardline approach to in-game gambling simulations, with any game featuring simulated gambling soon getting an adult-only rating under a new government proposal. The R18+ (restricted to 18 or older) rating would apply to any game that simulates casino-style gambling, while titles that use lootbox systems for rewards – including titles like Overwatch and many sports games – will be designated with an M (mature) rating, according to the Australian Broadcasting Corporation. The proposal is the latest move in ongoing global conversations about the impacts lootboxes or pay-to-win rewards can have on players and particularly younger consumers.

The ongoing spat between Microsoft and Sony over Microsoft’s acquisition of Activision-Blizzard hit another turn this week as U.S. Congress members commented on Sony’s alleged monopoly over the gaming market in Japan. The statement, reported by Politico, seems to be a counter-narrative to the one Sony has been pressing elsewhere in the world, particularly in the U.K. and Europe: that Microsoft’s acquisition would give it an insurmountable advantage in the gaming market and edge out competitors like Sony’s PlayStation.

Meanwhile, Microsoft got another big win in its acquisition battle, with the U.K.’s Competition and Markets Authority pivoting to support Microsoft’s argument that using game exclusivity to cut competitors out of the market would harm Microsoft and Xbox rather than help the company. The CMA issued provisional findings in February that claimed Microsoft could take games like Call of Duty off the market for PlayStation in order to create a monopoly that could be harmful to U.K. gamers’ wallets. A month later, Microsoft has cleared one of the final hurdles in its $69 billion acquisition of Activision-Blizzard. The Xbox creator’s success stemmed from tendering negotiations to assure non-exclusivity for Call of Duty and its fact-finding research, which showed going the exclusive route would actively hurt the company’s financials.

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VICE PRESIDENT, COMPENSATION
A+E NETWORKS
NYC, Hybrid, Remote

Review current compensation programs to identify changes needed for a true best in class compensation approach. Develop simple tools that can be used by recruiters, candidates, & employees to effectively communicate all aspects of a compensation package. Minimum of 10 + years of experience in compensation. Full info HERE

DIRECTOR OF SALES
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COLCHESTER, VT

Leader of the Sales Team. Drive new business & digital sales development. Manage inventory, rates, political sales processes & revenue forecasting. Develop and execute integrated marketing packages and projects to increase stations’ revenue. Resolve customer complaints regarding sales and service. Min. 5 years’ exp. in Television Sales Management. Full info HERE

NETWORK ACCOUNT EXECUTIVE
WEIGEL BROADCASTING CO.
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Building and managing relationships with existing and potential new clients and agencies through routine communication; actively grow industry relationships to gain marketplace intelligence. Generate revenue for the networks & meet monthly goals through effective outside sales techniques. 5 yrs of National Network selling and sales development exp. Full info HERE

ACCOUNT EXECUTIVE
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Represent FETV and FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management and pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV. Full info HERE

AD SALES PLANNER >>
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DIRECTOR OF SALES >>
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Being a Leader of the Sales Team and owning the position. Driving new business development. Managing inventory, rates, political sales processes & revenue forecasting. Developing and executing sales packages and projects to increase stations’ revenue. Performing other duties as assigned. Minimum five yrs experience in Television Station Management. Full info HERE

MANAGER, RIGHTS CLEARANCES, STANDARDS & PRACTICES
TV ONE
SILVER SPRING MD, Hybrid, Remote

Pre-screen broadcast programs, commercials and other content to ensure compliance with TV One’s current Content Standards, Federal Trade Commission/Federal Communications Commission regulations. Assign parental ratings to all TV One programming based on content review. 3+ yrs exp. in a rights clearances and standards and practices is preferred. Full info HERE

DIRECTOR OF DEVELOPMENT, UNSCRIPTED >>
LIGHTHEARTED ENTERTAINMENT/NORTH HOLLYWOOD, Hybrid, Remote:
Responsible for overseeing the development of unscripted programming from concept to delivery. The ideal candidate will have a proven track record of identifying, developing, pitching and producing successful unscripted projects across a range of genres and networks. 5+ years of experience in unscripted television development. Full info HERE

AD SALES MARKETING MANAGER >>
REELZ, NYC:
Drive advertiser revenue growth on a TOP 25 network. Develop sales materials, presentations, one-sheets. Manage B2B marketing projects & execute sponsorships. Strong deck-writing abilities, positive attitude, self-motivated, collaborative, creative, superior communication skills with a keen eye for detail. 5+ yrs in Sales Marketing preferred. Full info HERE

DIRECTOR, AD SALES RESEARCH
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Collect, analyze, & interpret audience data (Nielsen, MRI, iSpot, etc.) for recurring sales reports & ad hoc requests. Synthesize large data sets from multiple sources into compelling & strategic insights for our Linear, CTV, and Distribution sales teams to drive revenue. 10+ yrs of exp. in a TV research role, including managing & leading staff. Full info HERE

RESEARCH ANALYST >>
REELZ, NYC:
2+ years exp generating & analyzing competitive viewing & advertiser information. Support sales, programming, marketing and finance. Working knowledge of NPower, StarMedia, iSpot TV and MRI. Expertise in Excel & PowerPoint. Full info HERE

DIRECTOR OF AD SALES – PLATFORM PARTNER
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NYC, Hybrid

BBC Global Digital News & Streaming is looking for a highly skilled, NY based, Director of Ad Sales – Platform Partner. The purpose of the role is to launch BBC Studios Youtube and social advertising proposition across the Americas, deliver advertising revenues across the BBC Studios global portfolio and build a best in market Partner Sales team. Full info HERE

LOG EDITOR, COMMERCIAL OPERATIONS
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CHICAGO, IL, NEW YORK, NY – Hybrid, Remote

Prepare and update the daily assigned program log for TV One or Cleo TV. Manage the placement of key clients by using detailed instructions to ensure correct placement as ordered by the Advertising Sales team. Bachelor’s degree in a related field or 2+ years of experience in Broadcast Cable Log Operations. Full info HERE

SR. PROMO EDITOR
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Video editing, with primary responsibility in marketing and digital media. Work with creative marketing teams to complete their production assignments. Contribute creative ideas that will help elevate the brand. Organize, Manage and Archive Avid Media Projects and files. 10 years of video editing exp. including 5 years of promo editing exp. Full info HERE

ACCOUNT EXECUTIVE – AD SALES >>
GREAT AMERICAN MEDIA/CHICAGO Remote
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SALES PLANNER – AD SALES >>
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Works with Account Executives to service clients daily. Builds sales plans, maintains media schedules & handles client requests such as stewardship, liability, and traffic concerns. Seeking a motivated, self-starter with strong communication, problem-solving & time management skills. Must have 1+ year of planning experience. Full info HERE

MOTION GRAPHIC DESIGNER >>
LONG STORY SHORT MEDIA/WASHINGTON, DC:
Bring creative concepts to life through design and animation. Motion Designer will work in a team environment to share fresh design perspectives and create engaging high-quality content for a variety of subjects and media. Full Info HERE

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NEXSTAR MEDIA GROUP/INDIANAPOLIS:
Provides leadership for the broadcast/digital sales teams. Makes decisions regarding hiring, evaluation, promotion and operation of account executives and sales assistants. Develops and executes sales strategies that exceeds revenue targets in local, new business and digital revenue. Min 5 yrs of media sales exp; management exp. preferred. Full info HERE

SENIOR MANAGER, ACQUISITION AND OUTREACH >>
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VICE PRESIDENT, MARKETING & ON-AIR PROMOTION >>
REELZ/ALBUQUERQUE, NM: Develop strategic approaches and tactical planning for on-air promotion, guiding the creative process from creation through post-production, and managing the execution of consumer marketing programs for on-air promotion and off-air advertising. Responsible for full on-air presentation and format management. Min of 8-10 yrs exp. Full info HERE

ACCOUNT EXECUTIVE – AD SALES >>
GREAT AMERICAN MEDIA/NYC, Hybrid, Remote: Strategically sells linear & digital properties to drive Ad Sales revenue. Works with agencies & clients to develop unique advertising solutions for their brands. Requires 3+ years of sales experience with established agency & client relationships. Seeking a motivated, self-starter with strong negotiation, communication & presentation skills. Full info HERE

SALES ASSISTANT – AD SALES >>
GREAT AMERICAN MEDIA/NYC, Hybrid, Remote: Provides workflow support to ensure effective campaign delivery for advertisers. Verifies order and schedule accuracy and entry. Monitors accounts while booking and maintaining inventory. Works closely with Account Executives and Sales Planners. Seeking a motivated, self-starter with strong communication, analytical & problem-solving skills. Full info HERE

MANAGER, COMMERCIAL OPERATIONS
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CHICAGO, NYC, Hybrid, Remote

Supervise & train copy coordinators & log editors for accuracy & attention to detail of building a commercial log & reading agency instructions. Monitor employee performance & output; provide back-up for all desks including log editing, added value insertion & continued communication with marketing for all custom creations. Min of 3 yrs of exp. Full info HERE

TRAFFIC MANAGER >>
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Create monthly programming grids for 12.1 and 12.3. Update programming grids when schedule changes are made. Prepare daily logs & submit to Centralcast Joint Master Control. Work w/WHYY Traffic Specialist who creates programming grids for 12.2 and logs for 12.2 and 12.3. 3-5 yrs of management exp. & working with data or traffic systems. Full info HERE

LOCAL MULTIMEDIA SALES MANAGER >>
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Build a steady stream of new business, constantly recruit to grow the sales team, developing client solutions with account executives using digital and television products. Generating a weekly forecast of revenue, regularly attend sales calls with account executives. Skilled negotiator and problem solver. Proven history of developing new business. Full info HERE

IN-HOUSE COUNSEL
NORTHSOUTH PRODUCTIONS
Remote, must be licensed in NY or CA

Negotiating and drafting development deals, shopping agreements, amendments, talent deals, above-the-line contracts, PSAs, production release templates, trade-out agreements, specialty releases and other necessary documents. Shaping corporate and production legal policies. 5-10 yrs of entertainment legal exp. working with a law firm or production. Full info HERE

SR. DIRECTOR, CONSUMER MARKETING
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Lead the Consumer Marketing media, promotion and marketing campaigns by prioritizing shows & campaigns across the brand, and support for each of those priorities. Work with internal research and marketing analytics team to gather and organize past performance and insights, construct goals and objectives, and develop target definitions. 7+ yrs exp. Full info HERE

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Create engaging spaces that push gameplay mechanics.
Senior Level Designer
Bluepoint Games
Remote

https://www.bluepointgames.com/employment-opportunities

Identify priorities and gaps in current designs and contribute/iterate on creative solutions.
Lead UI Artist
Ubisoft
Remote

https://www.ubisoft.com/en-us/company/careers/search

Commit and follow up on the planning, reporting possible delays and proposing mitigation plans;
PHP Developer (eCommerce)
Gameloft
Remote

https://www.gameloft.com/corporate/en/jobs/apply/

Work closely and collaboratively with designers to create detailed feature specifications.
Senior Gameplay Programmer
Gameloft
NYC

https://www.gameloft.com/corporate/en/jobs/apply/

Serve as strategic thought leader for the product topic, participate in leadership discussions and provide perspective and recommendations.
Sr. Gaming Product Strategist
Samsung
NYC

https://www.samsung.com/us/careers/

Develop and continuously improve methods/processes for new business opportunity exploration.
Gaming Product Strategist
Samsung
NYC

https://www.samsung.com/us/careers/

Design and build capabilities that let users visualize and interact with their data to meet their analytical needs.
Full Stack Software Engineer – Foundry Core Platform
Palantir Technologies
NYC

https://www.palantir.com/careers/#open-positions

Collaborate closely with designers, product managers and backend developers to shape and build powerful data-backed applications.
Frontend Engineer – Gotham
Palantir Technologies
NYC

https://www.palantir.com/careers/#open-positions

Collaborate with the other disciplines to achieve the best balance between animation fidelity and gameplay needs.
Gameplay Animator – Rainbow Six Siege
Ubisoft
Marion CT

https://www.ubisoft.com/en-us/company/careers/search

Establish roadmaps for game experiences and technological advancements, aligning with the broader goals of the Battlefield franchise.
Senior Producer – Ridgeline Games
Electronic Arts
Seattle WA

https://www.ea.com/careers

Develop and communicate content structures for characters that allow for scalable approaches to both tech and content development.
Senior Technical Artist II
Electronic Arts
Seattle WA

https://www.ea.com/careers

Develop innovative storylines, treatments, rundowns, scripts, and visual images.
Senior Producer
Team Liquid
Santa Monica CA

https://careers.teamliquid.com/jobs

You will help break the mold of events in the gaming world and push the envelope further with interactive and live events.
Senior Events Manager
Team Liquid
Santa Monica CA

https://careers.teamliquid.com/jobs

The work will include game, player, market, and industry-based research to gain insights.
Market Research Lead
Supercell
San Francisco CA

https://supercell.com/en/careers/

Be the overall owner of schedules, budgets, and everything else that keeps the trains running.
Creative Content Producer
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https://supercell.com/en/careers/

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