SPONSORSHIP & PROMOTION
Toyota detailed its activation plans for PyeongChang 2018, which will see the company shift its branding to one of a mobility company via “Start Your Impossible.” The campaign marks Toyota’s first-ever global marketing campaign, and is rolling out in 27 countries at the start of and through the Olympic and Paralympic Winter Games PyeongChang 2018, highlighting real-life mobility stories of Olympic and Paralympic athletes as well as “everyday athletes who demonstrate the values of humility, hard work and never giving up.” “Toyota believes that ‘mobility’ goes well beyond cars and that movement is a human right. This campaign, and our worldwide partnership with The International Olympic and Paralympic Committees, are a reflection of our commitment to providing freedom of movement for all,” said Ed Laukes, Group Vice President, Toyota Division Marketing, Toyota Motor North America. “”Start Your Impossible” tells the stories of exceptional human strength and triumph.”
WIX Filters has joined Stewart-Haas Racing as the team’s official filter. WIX Filters will be outfitted on all of SHR’s racecars, with the team fielding four entries in the elite Monster Energy NASCAR Cup Series and two entries in the NASCAR XFINITY Series.
Fanatics reported strong upticks for Team USA gear ahead of the Games, reporting a 60% increase in Team USA merchandise sales for the three weeks leading into the Pyeongchang Opening Ceremony vs. the same period four years ago for the Sochi Opening Ceremony. Overall, Team USA fan gear has sold to 80 different countries since the 100 Days Out mark with US Hockey ranking as the top-selling sport.
Game developer Milestone announced that the Monster Energy Supercross mobile game is available now for download on the iTunes App Store. The freemium game sees gamers leap over jumps and wind around curves. Complete with a massive single player career, players can compete in four race types against AI riders as well as join online tournaments that match real-life championship weekends.
Vainglory is going big, as Super Evil Megacorp laid out plans for a new pro league after unveiling a new game mode for the world’s top international mobile esports title. The league is partnering with ESP Gaming to deliver the Vainglory Premier League out of Las Vegas, with an eye to make Vainglory the company’s flagship production title for its new, state-of-the-art studio. The inaugural season of the Vainglory Premier League will kick off in June and see a regular season with a double-round-robin format with midseason and end-of-season playoffs, along with a single relegation tournament and regional championships will qualify teams for the annual World Championship. Meanwhile, Razer entered into a strategic partnership to combine Vainglory with its gamer-first devices and peripherals.
The NBA 2K League unveiled player salary and prize pool figures, with the initial season, spanning May-August, offering a total $1 million prize pool for three tournaments and the end-of-season playoffs and league championship. In addition, players will be signed to six-month contracts ranging from $35,000 for first-round draft picks to $32,000 for later selections. In addition, the 2K League will offer perks that include housing, medical insurance, and a retirement plan.
704Games, NASCAR Team Properties’ exclusive console simulation-style video game licensee, and Esports Arena Drive, North America’s first mobile esports arena, are bringing NASCAR Heat Champions to Daytona International Speedway during the DAYTONA 500 race weekend. All fans in attendance will have the chance to compete in the free NASCAR Heat 2 esports competition for prizes as part of a multi-day tournament will take place on Esports Arena Drive as the mobile esports arena makes its competition debut. “NASCAR Heat Champions is a unique gaming tournament open to NASCAR and video game fans of all ages,” said Ed Martin, President at 704Games. “Fans will be able to experience the excitement of NASCAR Heat 2 on a one-of-a-kind stage at the biggest race event of the year.” Esports caster Bil “Jump” Carter will host the tournament and the finals will be streamed live on Esports Arena’s Twitch channel.
After fans saw the London Spitfire emerge victorious from the first-ever Overwatch League Stage Finals, ESPN reports that potential team owners who sat out season one, will pay for the privilege in season two. According to the story, franchise fees will grow from $20 million from the initial round, to $35-60 million moving forward.
Women’s Halfpipe Snowboarding Final on NBC at 8p.