Exclusive: Golden Globes counts 1.79M tweets, 197.7M impressions (Stat Social)

Facebook: A total of eight million people had more than 17 million interactions related to the Golden Globes on Sunday. The social network released the Top Golden Globes Moments, including:

1. Prince presents for Best Original song; Common and John Legend win
2. Jamie Dornan and Dakota Johnson present; Joanne Frogatt wins Best Supporting Actress
3. Transparent wins Best Comedy or Musical
4. Jennifer Lopez and Jeremy Renner present; Billy Bob Thornton wins for Best Actor in a Miniseries
5. Ricky Gervais presents; Amy Adams wins for Best Actress in a Musical or Comedy

Stat Social exclusively tracked Twitter Audience Ratings from the Jan. 11 awards for Cynopsis. Key findings:
Overview: 1.79 million tweets/539,000 tweeters/197.7 million impressions
Age: 18-24 (18%) / 25-35 (31%) / 35-44 (26%) / 45-54 (16%) / 54+ (9%)
Gender: Women (71%) / Men (29%)
Location: Top Cities – New York, Los Angeles, Chicago, Toronto, Washington D.C. / Top States – California, New York, Texas, Illinois, Florida
Audience Favorites:
Interests: Clothing, Celebrity Gossip, Pop Music, Fashion, Humor, Country Music, TV, Classic Rock, Alternative Rock and National News
Brands: BuzzFeed, E!, Huffington Post, New York Times, MTV, Twitter, Hollywood Reporter, Instagram, Entertainment Weekly, CNN
Celebrities: Ellen Degeneres, Emma Watson, Anna Kendrick, Justin Timberlake, Jimmy Fallon, Miley Cyrus, Mindy Kaling, Lena Dunham, Leonardo DiCaprio, Neil Patrick Harris
TV Shows: Modern Family, Breaking Bad, Pretty Little Liars, Game of Thrones, Glee, Orange is the New Black, Girls, American Horror Story, Late Night with Jimmy Fallon, Ellen Degeneres Show, How I Met Your Mother
Source: StatSocial is the leader in Twitter analytics, to segment and target audiences like never before. Through our patented data mining and matching technology, we have identified over 50 million Twitter users and their attributes as defined by 30,000 variables.

So what does it mean? “Not surprisingly, the majority of tweeters – 71 percent – were women,” said Stat Social’s Audrey Hungerman. “The favorite brand of this audience was Buzzfeed, which had staff live tweet from multiple brand accounts, as did HuffPo. This audience was 1.24x more likely to like the main sponsor, L’Oreal Paris, who promoted specific products through GIFs on social media throughout the night.

Exclusive: Golden Globes counts 1.79M tweets, 197.7M impressions (Stat Social)

Exclusive: Golden Globes counts 1.79M tweets, 197.7M impressions (Stat Social)

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