CynopsisPresents: Upfront with REELZ aa Bill Rosolie, SVP of Advertising Sales for REELZ, makes the case for why the independent network, having found its “sweet spot,” provides great value for advertisers. Cynopsis: What is REELZ’ message to advertisers this Upfront season? Bill Rosolie: REELZ offers advertisers surprising value. Our commitment to a […]
Cynopsis SHORT FORM Good morning. It’s Friday, May 4 2018 and this is your first Cynopsis Short Form briefing, coming out Fridays in May. IN THE NEWS The digital joint venture between Warner Bros. and DC Entertainment got a name – DC Universe – and an official announcement via social […]
CynopsisPresents: Cynopsis Special Edition: Upfront with National Geographic aa aa Courteney Monroe, CEO, National Geographic Global Networks, explains how exceptional content has lifted the brand from reverence to relevance – collecting awards, as well as audiences, along the way. With the television landscape constantly expanding, and everyone jockeying for viewers’ and […]
Cynopsis Presents: Cynopsis Special Edition: UPFRONT with Azteca America Last year was a big deal for Azteca America – literally. The Spanish-language network was acquired by HC2 Network, which also bought Northstar’s broadcast television stations, significantly expanding Azteca America’s distribution. “With our purchase comes a plethora of opportunities,” says Craig Geller, Azteca’s […]
A CYNOPSIS MESSAGE FROM NBCUNIVERSAL TELEVISION DISTRIBUTION GO BEYOND WITH NBCUNIVERSAL TELEVISION DISTRIBUTION. Backed by the power of NBCUniversal, NBCU TVD delivers diverse programming, loyal audiences, advanced data and enhanced social products. Cynopsis Presents: Cynopsis Special Edition: UPFRONT Syndication Special By Cathy Applefeld Olson In a market characterized by Titanic-sized programming […]
Cynopsis Presents: The Top 100 of 2017 – Broadcast, Cable and Syndication By Marc Berman Unlike years past, when discussing the attributes of any given television season was based solely on the traditional ratings from Nielsen, the benchmark for success is now a far more complicated analysis. Nielsen is still on the […]
A CYNOPSIS MESSAGE FROM NAB Show New York … Learn How and Why Agencies are Turning into Production Companies at NAB Show New York, Oct. 18-19, Javits Convention Center Check out Thursday’s session “Hybrid Studios and the Digital Age” Produced with the Telly Awards Come hear from those who create work for multiple screens […]
A CYNOPSIS MESSAGE FROM NAB Show New York … Focus on Brand Storytelling at NAB Show New York, Oct. 18-19, Javits Convention Center Wed., Oct. 18: Reinventing the Ad: Succeeding in Brand Storytelling Featuring Jae Goodman, Chief Creative Officer, CAA Marketing, a division of Creative Artists Agency Produced with Brand Film Festival Brands […]
A CYNOPSIS MESSAGE FROM NAB Show New York … Explore What Advertisers Want, NAB Show New York, Oct. 18-19, Javits Convention Center Check out Wednesday’s session: How Advanced Advertising Will Grow TV & Unite with Digital Video How do you combine the data intensity of internet advertising with the clear value from television […]
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