A CYNOPSIS MESSAGE FROM CANOE THURSDAY OCTOBER 8, 2020 Canoe Moves Full Steam Ahead on Addressable Cathy Applefeld OlsonMore programmers, more brands, more data enablement. That’s the mantra at Canoe, the ad tech consortium owned by Comcast, Charter and Cox, as it both widens its breadth and digs deeper into perfecting […]
A CYNOPSIS MESSAGE FROM NEW YORK INTERCONNECT WEDNESDAY OCTOBER 7, 2020 Cynopsis Live From Advertising Week – 10/7/20 Cathy Applefeld OlsonAdvice on personalizing throughout the funnel; why Twitter moms are so brand-friendly; and an exclusive Q&A with ESPN’s marketing chief. It’s Wednesday, October 7, 2020 and this is your daily Cynopsis […]
A CYNOPSIS MESSAGE FROM NEW YORK INTERCONNECT TUESDAY OCTOBER 6, 2020 Cynopsis: Live From Advertising Week Cathy Applefeld Olson #BLM showed up in 348 million tweets in early June; Fox shifts its AIM; and agencies and brands innovate around fragmentation. It’s Tuesday, October 6, 2020 and this is your daily Cynopsis […]
A CYNOPSIS MESSAGE FROM GAMUT FRIDAY SEPTEMBER 25, 2020 That BIG Takeaway 2020 Cathy Applefeld Olson Big industry insights. Big innovation. Big energy. Cynopsis’ Big TV Virtual Experience—sponsored by A’s, a4 Advertising, Discovery Engage, Gamut Total, New York Interconnect, Nielsen, Premion, TiVo, Tubi and Vevo—delivered 40-plus panels, sessions and executive briefings […]
A CYNOPSIS MESSAGE FROM PREMION WEDNESDAY SEPTEMBER 16, 2020 How Premion is optimizing streaming TV advertising performance with closed-loop attribution Cathy Applefeld Olson Understanding where your customers are coming from, how they heard about your brand, and how they’re interacting within a purchase funnel is table stakes for today’s data-driven marketers. […]
A CYNOPSIS MESSAGE FROM FETV Tuesday August 18, 2020 The Indie that Roared: Why FETV’s In-Flight GRP Guarantee Could Be a Game Changer This Year Cathy Applefeld Olson Negotiations between networks, advertisers and the agencies that guide their marketing strategies are at a crosshairs like no other year in the history […]
A CYNOPSIS MESSAGE FROM NBCUniversal Syndication Tuesday June 23, 2020 Cynopsis Special Edition: 2020 Upfront Syndication Report Cathy Applefeld Olson Sometimes being the steady, dependable one in the room can be not only gratifying but downright sexy. In a year where unpredictability is the sole constant, the syndication market may just prevail as […]
A CYNOPSIS MESSAGE FROM VEVO Wednesday June 17, 2020 Vevo: Always OnBy Cathy Applefeld Olson As Covid-19 forced citizens around the globe to stay home to flatten the curve, the world is facing the music as never before. Quite literally, in the case of Vevo. The digital music video platform—which reaches […]
A CYNOPSIS MESSAGE FROM PREMION Thursday May 28, 2020 Special Report: The Power of PremionCathy Applefeld Olson Looks like linear, acts like digital. With its assertion of premium content and ability to segment audiences, addressable OTT today empowers national brands to target local audiences at scale. The rise of local relevancy […]
A CYNOPSIS MESSAGE FROM DISCOVERY Tuesday May 12, 2020 Special Report: DiscoveryCathy Applefeld Olson A-list celebrities surprising loved ones with heartwarming home renovations. Pantry-themed cooking segments from trusted chefs’ home kitchens. Talent leading the charge to support restaurant workers financially impacted by the pandemic. Since the onset of COVID-19, Discovery’s networks […]
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