Cynopsis

Cynopsis 10/10/25: Debut Date Set for “Game of Thrones” Prequel

Friday October 10, 2025    IN THE NEWS Could Netflix make a bid for WarnerBros. Discovery? Not likely, to hear Netflix Co-CEO Greg Peters tell it. “We come from a deep heritage of being builders rather than buyers,” he told attendees at the Bloomberg Screentime conference. “One should have a reasonable amount of skepticism around […]

Cynopsis 10/09/25: Hulu Sets a Date for “All’s Fair”

A CYNOPSIS MESSAGE FROM OMEDA Thursday October 9, 2025    IN THE NEWS Competition is intensifying among the top SVOD platforms, with challengers like Disney+, HBO Max, and Hulu closing the gap on Prime Video and Netflix. That’s according to JustWatch’s Q3 2025 U.S. Streaming Market Share Report, which shows: · Prime Video […]

Cynopsis 10/08/25: Netflix Gets a Clue

Wednesday October 8, 2025    IN THE NEWS Netflix has greenlit “Clue,” a competition series inspired by the classic murder mystery board game and 1985 film. Contestants will race to uncover the culprit, location, and weapon behind a crime. “Like so many families and friends over the years, we’ve gathered around the table trying to […]

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Cynopsis 10/07/25: Tubi Viewers Get “Sidelined” On Thanksgiving

Tuesday October 7, 2025    IN THE NEWS As NBCUniversal kicks off the first season of its 11-year NBA partnership, the company reports it has secured nearly 170 advertising partners and sold out all key positions for the season, with investments spanning core categories including Auto, Finance, QSR, Entertainment, and Retail. More than 20% of […]

Cynopsis 10/03/25: Spanish-Language Ads Pack a Punch

Friday October 3, 2025    IN THE NEWS NBCUniversal and Google struck a long-term distribution agreement that averts an NBCU blackout on YouTube TV. “Our new agreement with Google is a clear win for both our business and our viewers,” said Matt Schnaars, President of Platform Distribution & Partnerships at NBCUniversal. “We’ve secured long-term access […]

Cynopsis 10/02/25: Netflix Goes Solo for New Special

Thursday October 2, 2025    IN THE NEWS CTV ad spend is climbing, but confidence isn’t keeping pace. According to Gracenote’s Context Is King report, marketers are prioritizing brand-building objectives in their CTV campaigns but often rely on targeting tactics better suited for narrow audience segments. That misalignment is limiting reach and effectiveness and may […]

Cynopsis 10/01/25: Prime Ups Its NBA Game

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY Wednesday October 1, 2025    IN THE NEWS FuboTV shareholders have approved the streamer’s proposed merger with Disney’s Hulu + Live TV. Announced in January 2025, the deal – still subject to regulatory review – would give Disney a roughly 70% stake in Fubo. CEO David […]

Cynopsis 09/29/25: NBCU warns of YouTube blackout

NBCU warns of YouTube blackout

Monday September 29, 2025    IN THE NEWS NBCUniversal programming could go dark on Google’s YouTube TV if the companies don’t reach a carriage agreement by tomorrow. NBCU claims YouTube TV “has refused the best rates and terms in the market, demanding preferential treatment and seeking an unfair advantage over competitors to dominate the video […]

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