Cynopsis

Tuesday April 1, 2025    IN THE NEWS A bipartisan group of former FCC chairs and commissioners have filed comments objecting to the current FCC’s investigation into allegations of “news distortion” by CBS for a “60 Minutes” interview with Kamala Harris last fall. “By reopening this complaint, the Commission is signaling to broadcasters that it […]

A CYNOPSIS MESSAGE FROM LOCALITY LOCALITY’S LOCAL LIFTTM STUDY HOW LOCAL VIDEO CAMPAIGNS INCREASE CONSUMER ACTION Unlock the power of local: 71% of U.S. TV viewers EXPECT advertising to be localized 81% of Gen Z and younger millennials (ages 18-34) share this local expectation TV viewers are 4X more likely to trust brands with local […]

Friday March 28, 2025    IN THE NEWS iSpot has launched a business outcome solution, Outcomes at Scale, aimed at helping the buy and sell side gain rapid insights into performance and share a common metric that proves the value of investment. Paramount, a longtime customer and product collaborator of iSpot, is the first to […]

Thursday March 27, 2025    IN THE NEWS Magna revised its 2025 US ad spend outlook down six-tenths of a percentage point from its forecast in December, due a bearish stock market and a drop in consumer confidence. The new projection is a rise of 4.3% for the year, down from 4.9%. “Confidence plays a […]

A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Increase Reach and Efficiency with Family Entertainment Television FETV gives you access to a unique audience with low duplication The majority of our audience does not watch networks with similar audience compositions Source Wednesday March 26, 2025    IN THE NEWS NBCUniversal and LG Electronics […]

Tuesday March 25, 2025    IN THE NEWS Only 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle, according to IAB’s “State of Data 2025: The Now, The Near and the Next Evolution of AI for Media Companies.” Additional takeaways include: – Two-thirds of companies cite issues […]

Monday March 24, 2025    IN THE NEWS Digital and linear advertising rep firm Viamedia announced the acquisition of LocalFactor, a digital advertising company specializing in omnichannel programmatic advertising solutions. “By combining LocalFactor’s expertise in omnichannel, locally optimized-data-driven digital campaigns with Viamedia’s expansive linear TV and digital ad infrastructure, we are creating a powerhouse in […]

SPORTS MEDIA AWARDS: ENTRIES CLOSING SUNDAY You have three days left to submit your entry for the 2025 Sports Media Awards. Align yourself with the big players in the industry already confirmed as luminaries: Aflac, Mets, Togethxr, Momentum and Professional Bull Riders. Check out the categories Friday March 21, 2025    IN […]

Thursday March 20, 2025    IN THE NEWS Paramount+ has ordered a third season of “School Spirits,” to launch in 2026. No surprise there – season two of the drama debuted to an average audience of 3.9 million in its first 28 days, a 94% lift rom the season one premiere. ABC News is restructuring […]

A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Come Home to Family Entertainment Television FETV ranks 4th in Total Audience time spent viewing • Low duplication with other nets • Brand-safe ad environment • Engaged viewers Source Wednesday March 19, 2025    IN THE NEWS Half of Gen Z viewers admit to streaming […]