Cynopsis

A CYNOPSIS MESSAGE FROM LOCALITY Tuesday April 15, 2025    IN THE NEWS Fox News’ Greg Gutfeld (“Gutfeld!”) will host three-part game show, “Greg Gutfeld’s What Did I Miss?”, for streamer Fox Nation. In the show, contestants are put in isolation, then asked which headlines are real and which are fake. “For these […]

Monday April 14, 2025    IN THE NEWS When it comes to advertising, the NCAA Tournament Championship game scored for advertisers. The nail-biter was 155% more effective than the average primetime program (42% year-over-year increase), according to calculations from EDO – advertisers would need to place about 82 primetime ads to generate as much engagement […]

Friday April 11, 2025    IN THE NEWS Sony had the right to terminate its distribution deal with CBS for syndicated game shows “Jeopardy!” and “Wheel of Fortune,” ruled an LA Superior Court. CBS’s bid for a court order that would have temporarily blocked Sony’s taking over distribution was denied. “Sony can begin distributing the […]

Thursday April 10, 2025    IN THE NEWS Disney Advertising reports its biddable and programmatic ad inventory is now available across Canada, Latin America and select European regions, a move helped by an extension of Disney’s deal with Magnite. “Our job is to create value for our agency and brand partners,” said Jamie Power, SVP […]

A CYNOPSIS MESSAGE FROM PREMION PREMION Premium CTV/OTT Advertising In 2025, without the added benefit of political spending, local CTV/OTT spending will reach $2.9 billion for a 13.7% YoY growth. Revised for 2025! PREMION & BIA SPECIAL REPORT The Streaming TV Playbook Winning Strategies for Marketers in a Shifting Advertising Marketplace DOWNLOAD […]

A CYNOPSIS MESSAGE FROM A+E Global Media From Content to Connection to Conversion A+E transforms valuable moments of attention into consumer action Join us for hours of new content across platforms: Jim Thorpe: Lit by Lightning | Clemente Alone | Duck Dynasty: The Revival The Mother Flip | Cake Toppers Dance Moms: A New Era […]

Monday April 7, 2025    IN THE NEWS Guy Ritchie’s “Mobland” had a killer opening, ranking as the biggest Paramount+ global series launch ever on premiere day with 2.2 million global viewers. “’Mobland’ is yet another proof point for the power of our differentiated model – fewer, bigger, breakthrough series that can cut through the […]

Friday April 4, 2025    IN THE NEWS CBS will air the MTV Video Music Awards for the first time this year. The three-hour broadcast on Sunday, September 7 will also run live on MTV and Paramount+, with a one-hour live pre-show spread across all Paramount networks. Last year’s show, which delivered Paramount’s biggest multi-network […]

Thursday April 3, 2025    IN THE NEWS QVC Group announced a deal with TikTok that will have 24/7 live shopping streams featuring QVC brands and talent on the platform. “Our agreement will be a catalyst to transform shopping and discovery, not only for QVC Group and TikTok Shop, but also for social shopping at […]

A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Family Entertainment Television Allows You to Increase Reach and Efficiency FETV gives you access to a unique audience with low duplication The majority of our audience does not watch networks with similar audience compositions Source Wednesday April 2, 2025    IN THE NEWS The Coalition […]