Cynopsis

Cynopsis 05/09/25: Fox renews “Going Dutch” for season two

Fox renews "Going Dutch" for season two

Friday May 9, 2025    IN THE NEWS Warner Bros. Discovery had upbeat news to report on the streaming front for the first quarter of 2025. While global linear ad sales slipped 11%, streaming ad revenue surged 35% from 4Q24. And WBD counted 122.3 million global streaming subs by quarter’s end, up by 5.3 million. […]

Cynopsis 05/08/25: A new look for Netflix

A new look for Netflix

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Cynopsis 05/06/25: Netflix sets debut date for “Long Story Short”

Netflix sets debut date for "Long Story Short"

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Cynopsis 05/05/25: CBS cancels “The Equalizer”

CBS cancels "The Equalizer"

Monday May 5, 2025    IN THE NEWS CBS canceled “The Equalizer” after five seasons. “Stepping into a kick-ass role like Robyn was everything I hoped it would be,” posted series star Queen Latifah. “’The Equalizer’ blew past every dream we had for it, and having the opportunity to do this for five seasons honestly […]

Cynopsis 05/01/25: Peacock sets “Dog Man” streaming debut

Peacock sets "Dog Man" streaming debut

Thursday May 1, 2025    IN THE NEWS As brands reconsidered media budgets in the wake of Donald Trump’s tariff plans, insights from EDO reveal changes in TV ad strategy and performance – and some surprising results amid budget cuts. Home appliance brands slashed spend by 30%, for example, yet ad effectiveness jumped by 77%, […]

Cynopsis 04/30/25: Premiere date set for “Dexter: Resurrection”

Premiere date set for "Dexter: Resurrection"

A CYNOPSIS MESSAGE FROM LOCALITY Wednesday April 30, 2025    IN THE NEWS A lawsuit claiming Showtime and Entertainment One hit drama “Yellowjackets” pilfered the plot of 2015 film “Eden” has been dismissed. While both projects focus on soccer teams that crash in the woods and resort to cannibalism, “escape attempts by shipwrecked […]

Cynopsis 04/29/25: Jeep tops in ad spend

Jeep tops in ad spend

Tuesday April 29, 2025    IN THE NEWS Digital video is on track to capture nearly 60% of all TV/video ad spend by 2025, according to IAB’s annual Video Ad Spend Report. Additional findings include: • Ad spend rose 18% in 2024 and is projected to grow 14% more in 2025, reaching $72B, growing two […]

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