Thursday July 17, 2025 IN THE NEWS CTV remains the top channel for planned budget increases, with 58% of marketers intending to spend more in the second half of the year, according to the Mediaocean’s “2025 H2 Market Report.” Generative AI topped the list of consumer trends, with 72% of marketers citing it as […]
A CYNOPSIS MESSAGE FROM OMEDA Wednesday July 16, 2025 IN THE NEWS Streaming viewership surged in June to represent 46.0% of television usage, according to Nielsen’s The Gauge. Time spent streaming was up +5.4% over last month, with Netflix recording the largest monthly uptick among streaming platforms, +13.5% over May, and adding […]
Tuesday July 15, 2025 IN THE NEWS New research from Hub’s “TV Advertising: Fact vs. Fiction” survey shows viewers seeing strong value in streaming TV, as the most cost-effective entertainment choice among consumers. But there’s a flag on the play, The rise in consumers who are “very concerned” about the economy and determined to […]
A CYNOPSIS MESSAGE FROM SCREENVISION MEDIA ~11M+ Moviegoers Showed Up This Weekend for Superman! Generating unstoppable buzz since its record-breaking trailer and propelling the DC Universe into a bold new era. Cinema delivers fresh weekly content, cultural relevance at scale and offers brands a chance to show up in the moments people care about most, […]
Friday July 11, 2025 IN THE NEWS Pretty, pretty, pretty good! HBO has greenlit a sketch comedy show from Larry David and President Barack Obama. The untitled half-hour limited series, created by David and longtime collaborator Jeff Schaffer, will take a humorous look at American history in celebration of the nation’s upcoming 250th anniversary. […]
Wednesday July 9, 2025 IN THE NEWS A+E Global Media is up for sale. Wells Fargo has been enlisted to explore strategic options for the company, a joint venture of Disney and Hearst that includes cable networks A&E, Lifetime, and The History Channel, among others. The move comes as Warner Bros. Discovery and NBCUniversal […]
A CYNOPSIS MESSAGE FROM SCREENVISION MEDIA When Dinosaurs Roar Audiences Rush In! ~14M moviegoers saw Jurassic World Rebirth over the 5-day weekend, setting off fireworks at the box office. Cinema delivers fresh content every week, offering a brand-safe, emotionally engaged, and fully immersive environment that unites audiences around larger-than-life stories. Partner with […]
Monday July 7, 2025 IN THE NEWS Paramount says it has agreed to pay President Trump $16 million to settle a lawsuit over the editing of a “60 Minutes” interview with then-VP Kamala Harris. The money, minus Trump’s legal fees, will be paid to Trump’s future presidential library. Paramount also agreed to release written […]
Friday June 27, 2025 Cynopsis will not publish the week of June 30. We wish everyone a safe and happy Fourth of July! IN THE NEWS Charter Communications and Disney struck an expanded distribution deal that brings Hulu (With Ads) to all Spectrum TV Select customers at no additional cost, and restores eight channels […]
© 2026 Access Intelligence, LLC – All Rights Reserved.
