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02/15/26: Cynopsis Jobs
Sunday February 15, 2026 CONVERGENT TV WORLD 2026 Where Insight Turns Into Action Convergent TV World doesn’t end when sessions wrap. Attendees get access to Reverse Pitches, focused peer discussions, intentional networking, and a post-event Debrief to compare moves and pressure-test strategy. Built for leaders responsible for results. Secure your seat. REGISTER […]
Cynopsis 02/13/26: “Off Campus” Makes the Grade at Prime Video
Friday February 13, 2026 IN THE NEWS Global advertising and marketing spending is projected to accelerate to 9.8% in 2026, as economic fears wane and the Winter Olympics, FIFA World Cup and political elections in 40 countries propel growth, according to new research from media economist PQ Media. Analysts observed that […]
Cynopsis 02/12/26: ESPN Gets In The Game Early
Thursday February 12, 2026 IN THE NEWS The drama continues in the battle for Warner Bros. Discovery. Just one day after Paramount Skydance sweetened its hostile takeover offer, activist investor and WBD shareholder Ancora Alternatives registered its strong opposition to the proposed WBD/Netflix transaction. Warner Bros. Discovery “now has no choice but to deem […]
Cynopsis 02/11/26: Fox News Gets Brief
Wednesday February 11, 2026 IN THE NEWS An estimated 124.9 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen’s Big Data + Panel measurement. NBC’s presentation of Super Bowl LX ranks as the second most-watched Super Bowl in history, behind the 127.7 million viewers who watched Super Bowl LIX in […]
Cynopsis 02/10/26: Scripps Sells Court TV
Tuesday February 10, 2026 IN THE NEWS Sunday’s Super Bowl halftime show starring Bad Bunny is expected to set a viewership record, topping the 133.5 million viewers who tuned in for Kendrick Lamar last year. As for the All-American Halftime Show, the alternative event drew up to 6.1 million concurrent viewers on its YouTube […]
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Has CTV measurement Truly Caught Up to the Sophistication of Digital Advertising?
Connected TV was supposed to fix what traditional television never could: opaque measurement, broad assumptions,...CTV’s Supply Chain Isn’t Broken — It’s Misunderstood
The industry keeps saying CTV’s supply chain needs to be “cleaned up.” Fewer intermediaries. Fewer...Expanding the Black Narrative: The Importance of Telling the Full Story
By Narendra Reddy, COO, The Africa Channel Inc. Another Black History Month is upon us,...
