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Cynopsis 11/18/25: Content Discovery Problem Persists
A CYNOPSIS MESSAGE FROM PREMION Tuesday November 18, 2025 IN THE NEWS Sinclair has been in discussions with rival broadcast station owner E.W. Scripps for several months regarding a “potential combination,” according to an SEC filing, and has acquired an 8.2% stake in the company. Scripps operates 60 local stations and owns […]
11/17/25: Cynopsis Media Tech Update
Monday November 17, 2025 Americans want Congress and state elected officials to protect digital tools that are essential to small business survival, according to a survey conducted by Echelon Insights and commissioned by Internet for Growth, a coalition representing small businesses, entrepreneurs and digital creators. Key findings from likely […]
Cynopsis 11/17/25: SAG Awards Get a New Name
Monday November 17, 2025 IN THE NEWS Disney and YouTube TV agreed on a carriage deal on Friday, 15 days into a blackout of Disney channels on the service. The agreement includes carriage of ABC and ESPN, along with other networks, and the inclusion of the Unlimited tier of ESPN’s new direct-to-consumer streaming at […]
11/16/25: Cynopsis Jobs
Sunday November 16, 2025 2026 CONVERGENT TV WORLD Lock In the Best Rate — Before It’s Gone. Building on the success of CTV Connect 2025, Convergent TV World brings the industry’s sharpest minds together again. Limited early spots available—once the first price point fills, rates rise. FIND OUT MORE FEATURED JOB […]
Why CTV Belongs At The Center Of Every Omnichannel Strategy
Friday November 14, 2025 Why CTV Belongs At The Center Of Every Omnichannel Strategy Consumers don’t experience media in silos. They might stream a live game on their TV, scroll social feeds during halftime and research products on their mobile device later that night. For advertisers, that means CTV is the ideal launch point for […]
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AI and Accessibility Fuel a New Wave of Growth in CTV Advertising
By Dan Larkman, CEO and Founder of Keynes Digital Why are so many of today’s...Curation Fills In Gaps Left by Deal IDs on CTV
By Michael Shaughnessy, COO at Kargo Deal IDs have been around for over a decade,...Media Doesn’t Have to Work Harder — Just Smarter with Retail Data
Christine Foster, Senior Vice President of Kroger Precision Marketing Powered by 84.51°, offers her...
