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Viamedia All In On AI with Brand and Platform Refresh
Thursday October 16, 2025 Viamedia All In On AI with Brand and Platform Refresh Viamedia has transformed into Viamedia.ai, a next-generation ad tech company built to solve the challenges of today’s fragmented media ecosystem. The firm has rebranded as Viamedia.ai while also introducing a fresh AI-powered platform built from the ground up to effectively manage […]
Cynopsis 10/16/25: Meet the New Bosch
Thursday October 16, 2025 IN THE NEWS Roku has unveiled major updates to its platform, including new AI-powered voice control capabilities. Users can ask questions like “What kind of fish is Nemo?”, and the AI-powered voice technologies will answer. Roku is also improving its content discovery tools and enhancing its sports offering with updates […]
10/15/25: Cynopsis Jobs
Wednesday October 15, 2025 CONVERGENT TV WORLD 2026 Your Brand Belongs on This Stage At Convergent TV World 2026, decision-makers from media, marketing, and technology unite to shape the next era of television. Showcase your thought leadership—become a sponsor today. Registration opens Nov. 3. LEARN MORE FEATURED JOB NATIONAL SALES MANAGER>> […]
Cynopsis 10/15/25: Discovery’s Back in Unknown Territory
A CYNOPSIS MESSAGE FROM PREMION Wednesday October 15, 2025 IN THE NEWS Right-leaning Newsmax has joined the growing list of news organizations that have refused to sign a letter they say severely restricts their ability to cover the Pentagon and the US Dept. of Defense. Last month the Pentagon put forth a […]
Why Programmatic CTV Isn’t Enough: Unlocking The Full Potential Of Your TV Ad Strategy
Tuesday October 14, 2025 Why Programmatic CTV Isn’t Enough: Unlocking The Full Potential Of Your TV Ad Strategy Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for marketers seeking the impact of traditional television with the precision of digital targeting. However, a concerning trend […]
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What to Expect at the 2025 DPAA Video Everywhere Summit
Cynopsis’ ScreenShift event is Tuesday, October 14 at City Winery – but for a deep...Overheard at AWNY
What’s the buzz at Advertising Week New York? “As is typical at industry conferences, we’re...The Pharma Ad Ban and the Future of CTV
By James Ramelli, Partner, Fyllo The federal government’s move to ban pharmaceutical advertising on linear...
