https://youtu.be/f5uik5fgIaI
Nintendo gave fans its first look at the Nintendo Switch, the new gaming console formerly known as Nintendo NX. The device will serve as a console for both at home gaming as well as on the road, with the machine transforming when not being used in its original docking station. In the launch video, the company seemed to imply that the device would play a big role in the company’s upcoming eSports plans, showcasing sets of players preparing to faceoff in an arena.
Related Stories
01/07/26: Cynopsis Jobs
Wednesday January 7, 2026 CONVERGENT TV WORLD 2026 The Voices Guiding the Next Era of Convergent TV As the industry hits a turning point, Convergent TV World delivers the clarity leaders need. Laura Martin of Needham & Company opens the event with a keynote on AI acceleration, investment shifts, and the rebuild of measurement—followed by […]
Cynopsis 01/07/26: NBCU Looks to a Legendary February
Wednesday January 7, 2026 IN THE NEWS NBC reports it has sold all of its ad inventory for the upcoming Winter Olympic Games – and the sellout was the earliest the company has ever recorded. The Games, from Milan Cortina, Italy, will be part of what NBC dubs a “Legendary February” […]
TV Ad Measurement Is Broken. Tatari Wants to Fix It
On this episode of Inside the Stack, Cynopsis’ Lynn Leahey sits down with Benjamin Heaton, Senior Director of Product Management at Tatari, to talk about why TV ad measurement is breaking down, and what it will take to fix it. They dig into signal loss, why traditional identifiers no longer work, and why most clean […]
Cynopsis 01/06/26: WPP Unveils Agent Hub
Tuesday January 6, 2026 IN THE NEWS It’s official: Comcast has separated from Versant Media, the new home to cable networks including MS NOW, CNBC, E!, Oxygen, Golf Channel, USA Network and SYFY. “Today marks a defining moment as Versant becomes an independent, publicly traded media company,” said CEO Mark Lazarus. […]
01/05/26: Cynopsis Media Tech Update
Monday January 5, 2026 From GenAI to vertical video, gaming, M&A and more, industry experts share their insights on the innovations and strategic shifts poised to define media technology in 2026 and beyond. “In 2026, AI won’t wait for you to ask what to watch. It will become a true agent, anticipating your needs and […]
CynCity
Cynsiders
Lean Luxury and the New Creative Economy
Audiences are growing increasingly resistant to work that feels over-produced, impersonal, or disconnected from real...Streaming Insights, Smarter CTV
Roku released its annual Roku Rewind, a breakdown of the biggest streaming trends of the...The 5th Quarter: Why Smart Brands Don’t Go Dark After the Holidays
The stretch between Christmas and late January presents a prime opportunity for CPG brands to...
