https://youtu.be/f5uik5fgIaI
Nintendo gave fans its first look at the Nintendo Switch, the new gaming console formerly known as Nintendo NX. The device will serve as a console for both at home gaming as well as on the road, with the machine transforming when not being used in its original docking station. In the launch video, the company seemed to imply that the device would play a big role in the company’s upcoming eSports plans, showcasing sets of players preparing to faceoff in an arena.
Related Stories
03/08/26: Cynopsis Jobs
Sunday March 8, 2026 CYNOPSIS SPORTS AWARDS Help Decide What Defines the Future of Sports Media The 2026 Cynopsis Sports Awards are assembling an elite panel of industry leaders to evaluate the year’s most innovative work across sports content, platforms, marketing, and technology. If you’re a senior executive in sports media, advertising, streaming, or brand […]
Cynopsis 03/06/26: Apple TV Gets Twisted
Friday March 6, 2026 IN THE NEWS They came in soaked – and left smarter. Yesterday marked the rain-drenched kickoff of Convergent TV World at the Times Center, where a very wet New York City crowd gathered to talk about the future of TV. Just a few notable quotes from the first day: · […]
Cynopsis 03/05/26: Gayle King Inks New Deal With CBS News
Thursday March 5, 2026 IN THE NEWS Despite rumors that she’d be leaving, Gayle King has signed a deal that will keep her on “CBS Mornings.” “Rumors of my demise were inaccurate and greatly exaggerated,” said King in a statement. “CBS News is my longtime home, and I am committed to our mission. I’m […]
CTV’s Local Moment Has Arrived Thanks To Total TV Convergence
Wednesday March 4, 2026 CTV’s Local Moment Has Arrived Thanks To Total TV Convergence As the video landscape evolves, one thing is clear: CTV is no longer operating as a standalone line item. It is now a foundational component of fully converged, total video strategies. The implications are especially significant for regional and […]
Cynopsis 03/04/26: “Zootopia 2” Set to Start its Streaming Run
A Cynopsis Message From A+E Global Media Wednesday March 4, 2026 IN THE NEWS Federal Communications Commission Chairman Brendan Carr said Tuesday that he expects Paramount to face little trouble winning regulatory approval for its proposed acquisition of Warner Bros. Discovery. Speaking to Arjun Kharpal on CNBC, Carr said, […]
CynCity
Cynsiders
Beyond Retrospective Damage Control: Cutting Off Harmful Content at the Source
By Fiona Salmon, Managing Director at Mantis Content moderation has become one of the most...From Cart to Couch: How Retail Data Is Powering the Next Era of Premium Video
The lines between retail media and premium video are disappearing fast – and the convergence...TV And Video Convergence Is ‘Fair’ At Best: Here’s What 10 Execs Want Fixed In 2026
By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. Convergent...
